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SCORE W. Massachusetts

Marketing Manager

SCORE W. Massachusetts, Springfield, Massachusetts, us, 01119

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SCORE Volunteer Marketing Manager

would oversee the chapter’s overall marketing and communications efforts to help attract clients, volunteers, partners, and community visibility. Specifically, they might: Responsibilities Marketing Strategy & Planning Develop and implement the chapter’s annual marketing plan

Align marketing activities with SCORE’s national brand guidelines

Track performance of campaigns and adjust strategies as needed

Digital Marketing Oversee chapter website updates (content, events, resources)

Manage social media channels (Facebook, LinkedIn, Instagram, etc.)

Coordinate email newsletters and client communications

Community Outreach & Promotion Build relationships with local chambers, business groups, and community organizations

Promote SCORE workshops, webinars, and mentoring services

Support PR efforts-press releases, media contacts, local publicity

Brand & Content Management Ensure consistent SCORE messaging and visual identity in all chapter communications

Create or oversee flyers, presentations, and promotional materials

Highlight client success stories and volunteer spotlights

Team Collaboration Work with other volunteers (mentors, event coordinators, fundraising team) to promote activities

Possibly oversee a small marketing committee (social media, outreach, design support)

Report results and needs to the Chapter Leadership Team

Skills & Experience Background in marketing, communications, or public relations

Familiarity with digital marketing tools (social media, email, websites, analytics)

Strong organizational and project management skills

Ability to write clearly and persuasively

Experience in nonprofit or small business marketing (a plus, but not required)