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Contruent

Contruent is hiring: Product Marketing Manager in Naperville

Contruent, Naperville, IL, US, 60564

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Title: Product Marketing Manager (PMM)

Opportunity:

As the Product Marketing Manager at Contruent, you will lead go-to-market initiatives for our growing Contruent Enterprise SaaS solution. You'll be the critical link between product, sales, and marketing-crafting positioning, messaging, competitive insights, and enablement content to drive market adoption and revenue growth of the product.

Responsibilities

Go-to market and Sales Enablement

  • Partner with product management and marketing teams to shape thought leadership, blogs, webinars, and campaigns that reinforce our value proposition
  • Develop compelling messaging and differentiated positioning tailored to owners, EPCs, and construction program stakeholders.
  • Sales Enablement- create battlecards, sales playbooks, customer stories, pitch decks, and training content to support successful field execution
  • Operationalize our internal product marketing communications.
  • Develop repeatable, scalable processes to better train sales teams, and drive always-on sales plays and programs.
  • Build consensus, alignment, and engagement across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success.
  • Lead messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market and Product Management teams.
  • Build an action-oriented and repeatable release management process from scope planning to product release and launch planning
User Engagement, Communication and Community
  • Product Release (Launch) planning and content development - lead cross-functional product launches with project planning, internal alignment, asset creation, and communication strategy.
  • Industry/User engagement - including growing and managing our user community.
  • Customer feedback and insights - provide input into enhancement request process and conduct customer research to deeply understand personas, pain points, and buying behaviors.
  • Work with marketing and product management to manage content in web-based content management systems including the internal Product Portal and external Resource Center to distribute product content
Product Led Growth, Product Adoption and User Retention/Conversion
  • Product Led Growth - usage analytics and feedback to understand user behavior, understand NPS trends and drive actions to drive product adoption
  • Manage and developin-product Pendo user guides
  • In-Product NPS score owner working with user success and product teams
  • Develop and create In-Product Marketing Initiatives working with the marketing team
  • Help align to complete user experience (how they find, try, buy, learn, adopt and advocate)
Requirements
  • 4-6 years of product marketing experience, ideally in B2B SaaS or construction/project management software.
  • Strong understanding of enterprise buyer journeys and associated sales cycle processes.
  • Exceptional communication, storytelling, and writing skills.
  • Experience working cross-functionally with Product, Sales, and Demand Generation teams.
  • Comfort with a fast-paced, high-growth environment and an entrepreneurial mindset.
  • Familiarity with tools like Salesforce, Pendo, Jira or similar platforms.
  • Nice to Have: Knowledge of capital construction, project controls, or infrastructure industries.