ANGELIC HOME CARE AGENCY LLC
Community Liaison
ANGELIC HOME CARE AGENCY LLC, Charlotte, North Carolina, United States, 28245
Benefits:
Bonus based on performance
Flexible schedule
Profit sharing
Position Summary
The Marketing & Community Relations Manager will be responsible for increasing brand visibility, generating referrals, and expanding community partnerships for Angelic Home Care Agency. This individual will manage all aspects of outreach, marketing campaigns, CRM coordination, and public engagement with the goal of driving business growth and fostering lasting relationships with referral partners and prospective clients.
Primary Responsibilities
Develop and implement strategic marketing and community engagement plans
Make outbound calls to potential clients, social workers, case managers, and community partners to generate referrals and build relationships
Schedule and conduct visits to hospitals, clinics, assisted living communities, senior centers, and 55+ communities to promote agency services
Attend networking events, conferences, and health fairs to represent the agency and build visibility
Manage and update CRM system with referral partner information, follow-up tasks, and lead activity
Build and maintain drip email campaigns and automated workflows for lead nurturing and relationship development.
Post regular content across social media platforms to promote the agency and engage audiences
Collaborate with internal team to design flyers, brochures, and digital marketing materials
Track marketing and outreach activities and report progress and results to agency leadership
Maintain relationships with key referral partners through regular check-ins and value-based outreach
Monitor and respond to inquiries received through digital platforms, phone calls, or community visits
Coordinate and participate in company-sponsored events or speaking engagements
Stay informed on local healthcare and senior care landscape to identify new referral opportunities
Additional related duties as assigned
Minimum Qualifications
Proven experience in sales, business development, community outreach, or marketing—especially in healthcare, senior services, or a related field
Strong communication and interpersonal skills, with a demonstrated ability to build trust and relationships with clients and referral sources
Familiarity with CRM systems, social media platforms, and digital marketing tools
Background in home care, healthcare, or working with seniors is highly preferred
Valid driver’s license and reliable transportation
Must be able to work flexible hours, including occasional evenings and weekends
Must pass pre-employment screenings
Preferred Qualifications
Experience working with hospitals, social workers, or senior care referral sources
Graphic design or content creation experience using Canva or similar platforms
Familiarity with home care, senior care, or healthcare services industry
Bilingual (Spanish/English) preferred but not required
Skills for Success
Energetic and outgoing with a passion for connecting with others
Strong organizational and time management skills
Detail-oriented and creative problem solver
Ability to work independently and collaboratively in a fast-paced environment
Excellent verbal and written communication skills
Professional, friendly, and reliable demeanor
Ability to track data and measure marketing campaign effectiveness
Physical Requirements
Ability to lift up to 25 lbs. for marketing materials and event setup
Frequent travel within the local community for networking and outreach
Sitting, standing, and walking for extended periods
Use of standard office equipment including computers, phones, and printers
Work Environment
This position operates both in a professional office setting and offsite in the community. It involves regular attendance at local events, client meetings, and community partner visits. Standard office equipment and CRM/marketing software will be used routinely.
Bonus based on performance
Flexible schedule
Profit sharing
Position Summary
The Marketing & Community Relations Manager will be responsible for increasing brand visibility, generating referrals, and expanding community partnerships for Angelic Home Care Agency. This individual will manage all aspects of outreach, marketing campaigns, CRM coordination, and public engagement with the goal of driving business growth and fostering lasting relationships with referral partners and prospective clients.
Primary Responsibilities
Develop and implement strategic marketing and community engagement plans
Make outbound calls to potential clients, social workers, case managers, and community partners to generate referrals and build relationships
Schedule and conduct visits to hospitals, clinics, assisted living communities, senior centers, and 55+ communities to promote agency services
Attend networking events, conferences, and health fairs to represent the agency and build visibility
Manage and update CRM system with referral partner information, follow-up tasks, and lead activity
Build and maintain drip email campaigns and automated workflows for lead nurturing and relationship development.
Post regular content across social media platforms to promote the agency and engage audiences
Collaborate with internal team to design flyers, brochures, and digital marketing materials
Track marketing and outreach activities and report progress and results to agency leadership
Maintain relationships with key referral partners through regular check-ins and value-based outreach
Monitor and respond to inquiries received through digital platforms, phone calls, or community visits
Coordinate and participate in company-sponsored events or speaking engagements
Stay informed on local healthcare and senior care landscape to identify new referral opportunities
Additional related duties as assigned
Minimum Qualifications
Proven experience in sales, business development, community outreach, or marketing—especially in healthcare, senior services, or a related field
Strong communication and interpersonal skills, with a demonstrated ability to build trust and relationships with clients and referral sources
Familiarity with CRM systems, social media platforms, and digital marketing tools
Background in home care, healthcare, or working with seniors is highly preferred
Valid driver’s license and reliable transportation
Must be able to work flexible hours, including occasional evenings and weekends
Must pass pre-employment screenings
Preferred Qualifications
Experience working with hospitals, social workers, or senior care referral sources
Graphic design or content creation experience using Canva or similar platforms
Familiarity with home care, senior care, or healthcare services industry
Bilingual (Spanish/English) preferred but not required
Skills for Success
Energetic and outgoing with a passion for connecting with others
Strong organizational and time management skills
Detail-oriented and creative problem solver
Ability to work independently and collaboratively in a fast-paced environment
Excellent verbal and written communication skills
Professional, friendly, and reliable demeanor
Ability to track data and measure marketing campaign effectiveness
Physical Requirements
Ability to lift up to 25 lbs. for marketing materials and event setup
Frequent travel within the local community for networking and outreach
Sitting, standing, and walking for extended periods
Use of standard office equipment including computers, phones, and printers
Work Environment
This position operates both in a professional office setting and offsite in the community. It involves regular attendance at local events, client meetings, and community partner visits. Standard office equipment and CRM/marketing software will be used routinely.