Mohegan Sun
JOIN OUR TEAM AND EXPERIENCE ENDLESS CAREER POSSIBILITIES
IF YOU ARE AN EXISTING TEAM MEMBER, PLEASE CLICK THE FOLLOWING LINK TO BE TAKEN TO THE INTERNAL CAREER SITE: MOHEGAN INTERNAL CAREER SITE (http://www.myworkday.com/mohegan/d/task/2998$46522.htmld)
Position Summary:
The CRM Business Analyst is responsible for delivering actionable marketing analytics that optimize customer retention, engagement, and promotional strategies within digital gaming. This role focuses on forecasting campaign performance, analyzing promotions, and building dashboards and reports that measure marketing ROI across online casino and sportsbook. The CRM Business Analyst leverages SQL, Tableau/Power BI, and database mining to uncover player insights, improve campaign effectiveness, and support strategic marketing decisions.
Primary Duties and Responsibilities includes but not limited to:
Develops marketing forecasts and models to project campaign outcomes, player retention, and customer behavior
Conducts post-campaign and promotional analysis to evaluate ROI, player lift, and long-term impact on engagement
Mines customer and marketing databases to identify trends in acquisition, conversion, churn, and reactivation
Leverages Tableau/Power BI dashboards to track marketing KPIs, campaign performance, and player lifecycle metrics
Creates and optimizes SQL queries to extract, clean, and analyze campaign and player-level data
Produces recurring and ad hoc reports to inform marketing strategy and budget allocation
Partners with CRM, VIP, and Product teams to optimize promotional effectiveness across online casino and sportsbook
Collaborates closely with the Business Intelligence (BI) team to optimize campaign performance, serving as a strategic bridge between BI and CRM to ensure marketing initiatives are aligned with data-driven insights and business objectives
Supports test-and-learn initiatives, including A/B testing and control group design, to validate marketing performance
Presents findings and recommendations in a clear, actionable manner to marketing leadership and stakeholders
Secondary Duties and Responsibilities:
Works closely with Mohegan Compliance to ensure online policies and procedures are in alinement
Performs other duties, as assigned
Minimum Education and Qualifications:
BA/BS in Marketing Analytics, Mathematics, Statistics, Data Science, Economics, or related field
1–3 years of experience in marketing analysis, CRM analytics, or campaign measurement
Direct experience in online casino and/or online sportsbook is required
Proficiency in SQL (Snowflake/Teradata/Microsoft Azure) and database management
Strong experience with BI visualization tools (Tableau or Power BI)
Solid knowledge of forecasting methods, promotional analysis, and marketing ROI measurement
Strong analytical, organizational, and problem-solving skills
Excellent communication skills with the ability to translate data into marketing recommendations
Familiarity with statistical tools (R/Python) is a plus
In lieu of a degree, five plus years of experience in marketing analysis, CRM analytics, or campaign measurement may be considered
Competencies: Incumbent will master the following competencies while in this position:
Marketing campaign forecasting and ROI analysis
Database mining and SQL reporting for customer and promotional insights
Dashboard development and marketing KPI automation
Data storytelling tailored to marketing stakeholders
Cross-functional collaboration with CRM, Marketing, and Product teams
Training Requirements:
Mohegan Corporate office and departmental policies and procedures
Appropriate regulations that pertain to Mohegan Information Systems
Physical Demands and Work Environment:
Fast-paced office work environment
Must be able to sit in front of a computer screen for extended periods of time
Must be able to work various shifts and flexible hours with occasional travel required
This is not necessarily an exhaustive list of all responsibilities, requirements or working conditions associated with the job. Mohegan Digital reserves the right to make changes to the above job description whenever necessary.
Work Shift:
Regular
Knock, knock. Hear that sound? That's opportunity!
.
Mohegan Sun practices Native American Preference in hiring. "Native American" means an individual who is a duly enrolled member of the Mohegan Tribe or any group of Native Americans recognized by the Mohegan Tribe, The United States of America, or the State of Connecticut.
What began in 1996 as a gaming destination in southeastern Connecticut with a handful of Team Members has expanded into a premier entertainment enterprise with over 10,000 team members across the globe. What drives our success is the centuries-old philosophy of the Mohegan Tribe “The Spirit of Aquai”. Its principles of welcoming, mutual respect, cooperation and building relationships have shaped our culture, and serve as the foundation that we live by with every guest and team member interaction today, and for generations to come.
IF YOU ARE AN EXISTING TEAM MEMBER, PLEASE CLICK THE FOLLOWING LINK TO BE TAKEN TO THE INTERNAL CAREER SITE: MOHEGAN INTERNAL CAREER SITE (http://www.myworkday.com/mohegan/d/task/2998$46522.htmld)
Position Summary:
The CRM Business Analyst is responsible for delivering actionable marketing analytics that optimize customer retention, engagement, and promotional strategies within digital gaming. This role focuses on forecasting campaign performance, analyzing promotions, and building dashboards and reports that measure marketing ROI across online casino and sportsbook. The CRM Business Analyst leverages SQL, Tableau/Power BI, and database mining to uncover player insights, improve campaign effectiveness, and support strategic marketing decisions.
Primary Duties and Responsibilities includes but not limited to:
Develops marketing forecasts and models to project campaign outcomes, player retention, and customer behavior
Conducts post-campaign and promotional analysis to evaluate ROI, player lift, and long-term impact on engagement
Mines customer and marketing databases to identify trends in acquisition, conversion, churn, and reactivation
Leverages Tableau/Power BI dashboards to track marketing KPIs, campaign performance, and player lifecycle metrics
Creates and optimizes SQL queries to extract, clean, and analyze campaign and player-level data
Produces recurring and ad hoc reports to inform marketing strategy and budget allocation
Partners with CRM, VIP, and Product teams to optimize promotional effectiveness across online casino and sportsbook
Collaborates closely with the Business Intelligence (BI) team to optimize campaign performance, serving as a strategic bridge between BI and CRM to ensure marketing initiatives are aligned with data-driven insights and business objectives
Supports test-and-learn initiatives, including A/B testing and control group design, to validate marketing performance
Presents findings and recommendations in a clear, actionable manner to marketing leadership and stakeholders
Secondary Duties and Responsibilities:
Works closely with Mohegan Compliance to ensure online policies and procedures are in alinement
Performs other duties, as assigned
Minimum Education and Qualifications:
BA/BS in Marketing Analytics, Mathematics, Statistics, Data Science, Economics, or related field
1–3 years of experience in marketing analysis, CRM analytics, or campaign measurement
Direct experience in online casino and/or online sportsbook is required
Proficiency in SQL (Snowflake/Teradata/Microsoft Azure) and database management
Strong experience with BI visualization tools (Tableau or Power BI)
Solid knowledge of forecasting methods, promotional analysis, and marketing ROI measurement
Strong analytical, organizational, and problem-solving skills
Excellent communication skills with the ability to translate data into marketing recommendations
Familiarity with statistical tools (R/Python) is a plus
In lieu of a degree, five plus years of experience in marketing analysis, CRM analytics, or campaign measurement may be considered
Competencies: Incumbent will master the following competencies while in this position:
Marketing campaign forecasting and ROI analysis
Database mining and SQL reporting for customer and promotional insights
Dashboard development and marketing KPI automation
Data storytelling tailored to marketing stakeholders
Cross-functional collaboration with CRM, Marketing, and Product teams
Training Requirements:
Mohegan Corporate office and departmental policies and procedures
Appropriate regulations that pertain to Mohegan Information Systems
Physical Demands and Work Environment:
Fast-paced office work environment
Must be able to sit in front of a computer screen for extended periods of time
Must be able to work various shifts and flexible hours with occasional travel required
This is not necessarily an exhaustive list of all responsibilities, requirements or working conditions associated with the job. Mohegan Digital reserves the right to make changes to the above job description whenever necessary.
Work Shift:
Regular
Knock, knock. Hear that sound? That's opportunity!
.
Mohegan Sun practices Native American Preference in hiring. "Native American" means an individual who is a duly enrolled member of the Mohegan Tribe or any group of Native Americans recognized by the Mohegan Tribe, The United States of America, or the State of Connecticut.
What began in 1996 as a gaming destination in southeastern Connecticut with a handful of Team Members has expanded into a premier entertainment enterprise with over 10,000 team members across the globe. What drives our success is the centuries-old philosophy of the Mohegan Tribe “The Spirit of Aquai”. Its principles of welcoming, mutual respect, cooperation and building relationships have shaped our culture, and serve as the foundation that we live by with every guest and team member interaction today, and for generations to come.