Camelback Lodge
Job Title: Head of Commercial
Reports to: Area Managing Director
Camelback Resort is a year-round destination, offering skiing, waterparks, zip lines, event venues and other unique recreational offerings. The Head of Commercial is a resort based senior leadership role responsible for driving the strategic direction and operational excellence of the commercial functions across sales, marketing, and revenue management. This individual will lead cross-functional teams to optimize business performance, elevate brand visibility, and deliver sustained revenue growth across all customer segments and distribution channels.
This leader will be a strategic, data-informed, and operationally savvy executive with a proven track record of driving results in multi-vertical resort or destination settings.
This role is ideal for a dynamic and visionary leader with deep experience in high-volume, guest-centric environments such as cruise lines, stadiums, theme parks, large-scale resorts, or similar operations.
Key Responsibilities
1. Sales Strategy & Execution Develop and lead B2C and B2B sales strategies for key segments: group, transient, corporate, event, and memberships. Partner with operations to optimize ancillary revenue streams (ski, waterpark, adventure, F&B, spa, retail). Cultivate strategic partnerships and develop business development strategies to expand reach and diversify revenue channels. Coach, mentor, and lead a high-performance sales team with a focus on customer acquisition, retention, and revenue per available guest (RevPAG). 2. Marketing & Brand Management
Lead brand positioning, creative direction, and go-to-market strategies across digital, social, content, experiential, and loyalty marketing. Oversee demand generation initiatives to drive occupancy, length of stay, and ancillary revenue participation. Align marketing investments with performance outcomes; ensure full integration between paid, owned, and earned media strategies. Maintain competitive and guest insight dashboards to inform marketing innovation and personalization. 3. Revenue Management & Strategy
Set revenue strategy and pricing across all lines of business with a focus on dynamic pricing, yield optimization, and channel mix. Collaborate closely with operations and finance to align forecasts, pacing, inventory management, and margin control. Lead long-range planning and budgeting processes for commercial outcomes. Drive continuous improvements in forecasting accuracy, pricing elasticity analysis, and data-driven business decisions. 4. Contact Center Management
Oversee multi-property reservations and guest services contact center, ensuring KPIs such as conversion, hold time, and guest satisfaction are met. Implement technology and training initiatives to improve guest engagement, upsell, and cross-sell performance. Establish service standards and ensure the guest voice is integrated into strategic planning across departments. Key Performance Indicators (KPIs )
Total resort revenue and profitability RevPAR, RevPAG, and Total RevPOR growth Sales pipeline conversion and close ratios Direct booking mix and cost of acquisition Marketing ROI and digital campaign performance Ancillary business participation and revenue lift Forecasting accuracy (budget vs. actual) Guest satisfaction (NPS, CSAT, post-stay engagement) Contact center metrics (AHT, first-call resolution, conversion) Preferred Qualifications & Experience
Bachelor's degree in Business, Marketing, Hospitality, or a related field. 10+ years of progressive leadership in commercial strategy within hospitality, travel, or consumer-facing industries. Innovative mindset with passion for guest experience, service design and continuous improvement. Proven experience in high-volume operations, such as cruise lines, amusement/theme parks, stadiums, or entertainment venues. Expertise in revenue management systems, digital marketing platforms, and CRM solutions. Strong collaborator and communicator with ability to influence across executive and operational levels. Strong negotiation, analytical, and communication skills with a hands-on leadership approach. Ability to navigate and lead in fast-paced, evolving environments with a customer-first mindset.
This job description is to be considered a general outline of the duties and responsibilities of this position and is subject to changes and revisions by Camelback Resort at any time. Responsibilities are listed as guidelines only and the job is not necessarily limited to these specifications.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Camelback Resort is a year-round destination, offering skiing, waterparks, zip lines, event venues and other unique recreational offerings. The Head of Commercial is a resort based senior leadership role responsible for driving the strategic direction and operational excellence of the commercial functions across sales, marketing, and revenue management. This individual will lead cross-functional teams to optimize business performance, elevate brand visibility, and deliver sustained revenue growth across all customer segments and distribution channels.
This leader will be a strategic, data-informed, and operationally savvy executive with a proven track record of driving results in multi-vertical resort or destination settings.
This role is ideal for a dynamic and visionary leader with deep experience in high-volume, guest-centric environments such as cruise lines, stadiums, theme parks, large-scale resorts, or similar operations.
Key Responsibilities
1. Sales Strategy & Execution Develop and lead B2C and B2B sales strategies for key segments: group, transient, corporate, event, and memberships. Partner with operations to optimize ancillary revenue streams (ski, waterpark, adventure, F&B, spa, retail). Cultivate strategic partnerships and develop business development strategies to expand reach and diversify revenue channels. Coach, mentor, and lead a high-performance sales team with a focus on customer acquisition, retention, and revenue per available guest (RevPAG). 2. Marketing & Brand Management
Lead brand positioning, creative direction, and go-to-market strategies across digital, social, content, experiential, and loyalty marketing. Oversee demand generation initiatives to drive occupancy, length of stay, and ancillary revenue participation. Align marketing investments with performance outcomes; ensure full integration between paid, owned, and earned media strategies. Maintain competitive and guest insight dashboards to inform marketing innovation and personalization. 3. Revenue Management & Strategy
Set revenue strategy and pricing across all lines of business with a focus on dynamic pricing, yield optimization, and channel mix. Collaborate closely with operations and finance to align forecasts, pacing, inventory management, and margin control. Lead long-range planning and budgeting processes for commercial outcomes. Drive continuous improvements in forecasting accuracy, pricing elasticity analysis, and data-driven business decisions. 4. Contact Center Management
Oversee multi-property reservations and guest services contact center, ensuring KPIs such as conversion, hold time, and guest satisfaction are met. Implement technology and training initiatives to improve guest engagement, upsell, and cross-sell performance. Establish service standards and ensure the guest voice is integrated into strategic planning across departments. Key Performance Indicators (KPIs )
Total resort revenue and profitability RevPAR, RevPAG, and Total RevPOR growth Sales pipeline conversion and close ratios Direct booking mix and cost of acquisition Marketing ROI and digital campaign performance Ancillary business participation and revenue lift Forecasting accuracy (budget vs. actual) Guest satisfaction (NPS, CSAT, post-stay engagement) Contact center metrics (AHT, first-call resolution, conversion) Preferred Qualifications & Experience
Bachelor's degree in Business, Marketing, Hospitality, or a related field. 10+ years of progressive leadership in commercial strategy within hospitality, travel, or consumer-facing industries. Innovative mindset with passion for guest experience, service design and continuous improvement. Proven experience in high-volume operations, such as cruise lines, amusement/theme parks, stadiums, or entertainment venues. Expertise in revenue management systems, digital marketing platforms, and CRM solutions. Strong collaborator and communicator with ability to influence across executive and operational levels. Strong negotiation, analytical, and communication skills with a hands-on leadership approach. Ability to navigate and lead in fast-paced, evolving environments with a customer-first mindset.
This job description is to be considered a general outline of the duties and responsibilities of this position and is subject to changes and revisions by Camelback Resort at any time. Responsibilities are listed as guidelines only and the job is not necessarily limited to these specifications.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.