Abe
Senior Paid Social Strategist (Remote US)
Join to apply for the
Senior Paid Social Strategist (Remote US)
role at
Abe Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams! Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you! We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We're future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team! We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs). This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency. This role is listed internally as Senior Account Strategist, LinkedIn Advertising* The Senior LinkedIn Strategist works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses. Roles & Responsibilities Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements Build strategies for clients each quarter Manage budgets for paid media campaigns Provide fractional support for internal marketing in support of a boutique agency within Directive Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Responsible for personal productivity and utilization Work with Associate Director to align internal and client goals Understand the value of Programmatic campaigns Drive cross-sells, upsells and referrals via client relationships and professional network Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI What You Offer 4+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more Ability to delegate to junior team members to ensure joint success Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title etc. Proven and measurable success with mid-market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Equal parts competitive and curious; you're a true problem solver You live on the cutting edge of the industry, always looking for opportunities to grow and share Ability to organize, prioritize and manage multiple projects simultaneously You're quality-obsessed and have not lost your soul for advertising Travel to visit clients approximately once per year, per client or as needed What Success Looks Like You embody our core values through every interaction; internally and externally Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department KPIs, such as client growth and goal attainment. Core KPIs: client NSMs and Client Satisfaction scores Build client trust and relationships that create consistent renewals Cross-sell services that align with client goals and objectives Clearly communicate results with client point of contact and executives Exceptional decision making for strategic direction of accounts Benefits Salary range: $85,000-$95,000 USD base with potential for bonus eligibility. This range is an estimate and may vary. Medical, dental, vision plans, disability, and life insurance coverage for you and your family Benefits to support the whole person: Mental health: Spring Health access, Headspace Physical health: Omada, fertility support, Aaptiv workouts, One Medical Time Off: Unlimited PTO (2-week minimum), Paid holidays, Your Birthday Off, Year-end recharge, Paid parental leave Financial: Traditional and Roth 401(k) with 3% company match Bonus: Annual bonus based on tenure Work Environment Requirements Remote-first company; flexible in-office options. For some roles, global opportunities may be available where we have established businesses. Must have work authorization for your location. This role is 100% virtual from home. We primarily collaborate via Zoom and Slack. You will use a laptop, internet, and other office tools. Reasonable accommodations available on request. If you require reasonable accommodations, contact careers@directiveconsulting.com. Additional Information At Abe, People First is a core value. We are committed to a diverse and inclusive culture. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Senior level, Full-time job function Marketing and Sales, Industries Advertising Services #J-18808-Ljbffr
Join to apply for the
Senior Paid Social Strategist (Remote US)
role at
Abe Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams! Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you! We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We're future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team! We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs). This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency. This role is listed internally as Senior Account Strategist, LinkedIn Advertising* The Senior LinkedIn Strategist works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses. Roles & Responsibilities Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements Build strategies for clients each quarter Manage budgets for paid media campaigns Provide fractional support for internal marketing in support of a boutique agency within Directive Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Responsible for personal productivity and utilization Work with Associate Director to align internal and client goals Understand the value of Programmatic campaigns Drive cross-sells, upsells and referrals via client relationships and professional network Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI What You Offer 4+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more Ability to delegate to junior team members to ensure joint success Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title etc. Proven and measurable success with mid-market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Equal parts competitive and curious; you're a true problem solver You live on the cutting edge of the industry, always looking for opportunities to grow and share Ability to organize, prioritize and manage multiple projects simultaneously You're quality-obsessed and have not lost your soul for advertising Travel to visit clients approximately once per year, per client or as needed What Success Looks Like You embody our core values through every interaction; internally and externally Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department KPIs, such as client growth and goal attainment. Core KPIs: client NSMs and Client Satisfaction scores Build client trust and relationships that create consistent renewals Cross-sell services that align with client goals and objectives Clearly communicate results with client point of contact and executives Exceptional decision making for strategic direction of accounts Benefits Salary range: $85,000-$95,000 USD base with potential for bonus eligibility. This range is an estimate and may vary. Medical, dental, vision plans, disability, and life insurance coverage for you and your family Benefits to support the whole person: Mental health: Spring Health access, Headspace Physical health: Omada, fertility support, Aaptiv workouts, One Medical Time Off: Unlimited PTO (2-week minimum), Paid holidays, Your Birthday Off, Year-end recharge, Paid parental leave Financial: Traditional and Roth 401(k) with 3% company match Bonus: Annual bonus based on tenure Work Environment Requirements Remote-first company; flexible in-office options. For some roles, global opportunities may be available where we have established businesses. Must have work authorization for your location. This role is 100% virtual from home. We primarily collaborate via Zoom and Slack. You will use a laptop, internet, and other office tools. Reasonable accommodations available on request. If you require reasonable accommodations, contact careers@directiveconsulting.com. Additional Information At Abe, People First is a core value. We are committed to a diverse and inclusive culture. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Senior level, Full-time job function Marketing and Sales, Industries Advertising Services #J-18808-Ljbffr