Abe
Overview
Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. The Paid Social Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses. This role reports to the Associate Director and is a crucial part of the social media team. This is a unique opportunity to be on the ground floor of a fast-growing specialty agency. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. Were future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team. Responsibilities Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Responsible for personal productivity and utilization Work with the Associate Director to achieve internal and client goals Understand the value of Programmatic campaigns Drive cross-sells, upsells and referrals via client relationships Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer
2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title etc. Proven and measurable success with mid-market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Excellent problem solving, curious mindset, and ability to work on multiple projects Travel to visit clients approximately once per year, per client or as needed
What Success Looks Like
Encompass core values in every interaction Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department KPIs, including client growth and goal attainment (North Star Metrics and Client Satisfaction scores) Build client trust and relationships that create consistent renewals Cross-sell services that align with client goals Clearly communicate results with client contacts and executives Make strong, strategic decisions for account direction
Benefits
We have a set living wage at Abe; The annual base salary range for this position based in the United States is $70,000- $80,000 USD with potential for bonus eligibility. This salary range is an estimate and may vary based on compensation practices, skills, and depth of experience. Medical, dental, vision plans, disability, and life insurance coverage for you and your family Benefits to Support the Whole Person: Mental health support and resources Physical health resources and fertility support Access to virtual workouts and primary/virtual care
Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave Traditional and Roth 401(k) with a 3% company match Annual bonus based on tenure
Work Environment Requirements
As a remote-first company, youll have the ability to work from anywhere in the US, with the option to use our offices in Irvine, California. For some positions, global opportunities may be available where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have work authorization and reside in that country. This role has the opportunity to operate 100% virtually from your home office. We collaborate via Zoom and Slack. You will need a laptop (PC or Mac) and reliable internet, and must be able to remain stationary for extended periods and interpret written and verbal communication. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application or participating in the selection process, please direct inquiries to careers@directiveconsulting.com. Additional Information
At Abe, one of our core values is People First. Were committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Seniority level: Mid-Senior level Employment type: Full-time Job function: Other Industries: Advertising Services #J-18808-Ljbffr
Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. The Paid Social Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses. This role reports to the Associate Director and is a crucial part of the social media team. This is a unique opportunity to be on the ground floor of a fast-growing specialty agency. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. Were future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team. Responsibilities Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Responsible for personal productivity and utilization Work with the Associate Director to achieve internal and client goals Understand the value of Programmatic campaigns Drive cross-sells, upsells and referrals via client relationships Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer
2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title etc. Proven and measurable success with mid-market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Excellent problem solving, curious mindset, and ability to work on multiple projects Travel to visit clients approximately once per year, per client or as needed
What Success Looks Like
Encompass core values in every interaction Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department KPIs, including client growth and goal attainment (North Star Metrics and Client Satisfaction scores) Build client trust and relationships that create consistent renewals Cross-sell services that align with client goals Clearly communicate results with client contacts and executives Make strong, strategic decisions for account direction
Benefits
We have a set living wage at Abe; The annual base salary range for this position based in the United States is $70,000- $80,000 USD with potential for bonus eligibility. This salary range is an estimate and may vary based on compensation practices, skills, and depth of experience. Medical, dental, vision plans, disability, and life insurance coverage for you and your family Benefits to Support the Whole Person: Mental health support and resources Physical health resources and fertility support Access to virtual workouts and primary/virtual care
Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave Traditional and Roth 401(k) with a 3% company match Annual bonus based on tenure
Work Environment Requirements
As a remote-first company, youll have the ability to work from anywhere in the US, with the option to use our offices in Irvine, California. For some positions, global opportunities may be available where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have work authorization and reside in that country. This role has the opportunity to operate 100% virtually from your home office. We collaborate via Zoom and Slack. You will need a laptop (PC or Mac) and reliable internet, and must be able to remain stationary for extended periods and interpret written and verbal communication. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application or participating in the selection process, please direct inquiries to careers@directiveconsulting.com. Additional Information
At Abe, one of our core values is People First. Were committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Seniority level: Mid-Senior level Employment type: Full-time Job function: Other Industries: Advertising Services #J-18808-Ljbffr