WEKA LLC
WEKA is transforming how organizations build, run, and scale AI and accelerated compute workflows with NeuralMesh, our intelligent, adaptive mesh storage system. Our technology is purpose-built for AI and has garnered over 140 patents, trusted by more than 30% of Fortune 50 enterprises and leading hyperscalers, neoclouds, and AI innovators. Our team is customer-obsessed, accountable, bold, and collaborative.
Senior Digital Optimization Manager
is a strategic, data-driven role focused on technical optimization, experimentation, and search performance across our digital ecosystem. You will lead the technical delivery and optimization of content created by our content teams, ensuring our digital properties convert effectively and perform optimally in traditional search engines and AI-powered discovery platforms. Reporting to the Senior Director of Digital Marketing, you will lead programs that drive measurable outcomes across traffic, engagement, and conversion. As the digital landscape shifts toward AI-first search, you will help WEKA stay ahead by optimizing content delivery for visibility in AI-generated search results and summariesfrom platforms like Google SGE and Perplexity to ChatGPT and other LLM-powered interfaces. This is a highly collaborative role that connects technical SEO, web experimentation, and personalization optimization with our broader digital marketing efforts. You will work closely with content and creative teams, web developers, and technical marketers to ensure that content produced by others is technically optimized and delivered to maximize performance across the customer journey. Who Were Looking For Our ideal candidate is a technical optimization expert with deep expertise in SEO implementation, experimentation, and a growing understanding of AI-driven search optimization. You excel at taking content created by others and optimizing how its structured, delivered, and discovered. You are excited about the technical challenge of making WEKAs digital experience not only high-converting but also discoverable in emerging AI-driven environments. You think strategically about technical implementation and work cross-functionally to align optimization efforts with marketing and revenue goals. You can translate complex technical concepts into actionable improvements and collaborate across teams to implement and adopt them. You will partner with content and creative teams, developers, and the Senior Manager of Web Experience to ensure every piece of content is optimally structured and delivered. What Youll Be Working On Lead website experimentation strategies, including A/B and multivariate testing, to improve conversion rates and key funnel metrics across all digital properties Optimize content delivery architecture, ensuring proper technical implementation of SEO best practices without creating the content strategy itself Execute advanced personalization strategies using our personalization platform and behavioral/firmographic data to tailor content experiences for target audiences Manage and execute comprehensive SEO strategy, including technical SEO, on-page optimization, and structured data implementation to maximize content discoverability Partner with the Senior Manager of Web Experience to ensure optimizations align with UX strategy, design systems, and technical standards Implement structured data and schema markup to enhance how search engines and AI systems interpret and surface our content Develop and lead WEKA's LLM/GEO optimization strategy to improve content visibility in AI-powered search platforms (Google SGE, Perplexity, ChatGPT) Optimize content delivery for YouTube and video platforms by implementing SEO best practices for metadata, transcripts, and discoverability across organic and AI-driven search Ensure technical optimization strategies are realistic, cross-functionally aligned, and integrated into digital operations and campaign workflows Monitor and analyze website performance and testing outcomes, delivering actionable insights for continuous improvement Stay current with industry trends across SEO, CRO, personalization, AI search, and emerging optimization technologies Collaborate with content and creative teams, web development, demand gen, and technical marketers to implement optimizations efficiently Qualifications 10+ years of experience in digital marketing, with deep expertise in technical SEO, website optimization, experimentation, and performance personalization. Experience with generative engine optimization (GEO) and AI-driven discovery platforms is highly desirable. Expert-level knowledge of SEO tools and implementation (Google Search Console, SEMrush, Screaming Frog, schema markup tools) Proven ability to lead comprehensive SEO strategy and execution independently, including technical audits and implementation Advanced experience with experimentation platforms, including A/B testing design, implementation, and statistical analysis (we currently use Optimizely) Strong technical skills in HTML, CSS, JavaScript, and structured data implementation Experience with personalization tools and audience segmentation approaches, particularly in B2B technology environments Proficiency in web analytics platforms (GA4, Adobe Analytics) and creating reporting dashboards that demonstrate optimization impact Demonstrated knowledge of LLM/GEO optimization techniques and experience with or strong interest in optimizing for AI-powered search platforms Understanding of Account-Based Marketing (ABM/ABX) strategies and how technical optimization supports targeted customer experiences Project management expertise with the ability to manage multiple technical initiatives simultaneously while maintaining quality and deadline adherence Strong collaboration and communication skills for working across technical and non-technical teams Demonstrated ability to optimize content delivery without being responsible for content creation or strategy development Optional - Bonus Points Hands-on experience with enterprise-level A/B testing platforms beyond Optimizely (VWO, Adobe Target) Advanced knowledge of LLM/GEO optimization techniques and emerging AI search platforms Experience with headless CMS platforms or supporting website migrations while preserving SEO performance Familiarity with international SEO and multi-region optimization strategies How We Work: The WEKA Way We are Accountable: We take full ownership, always; we lead with integrity, and hold ourselves to the highest standards. We are Brave: We question the status quo, push boundaries, and take smart risks when needed. We are Collaborative: We work as a team, lifting one another up and communicating with empathy and respect. We are Customer Centric: Our customers are at the heart of everything we do. WEKA is an equal opportunity employer that prohibits discrimination and harassment of any kind. We provide equal opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. #J-18808-Ljbffr
is a strategic, data-driven role focused on technical optimization, experimentation, and search performance across our digital ecosystem. You will lead the technical delivery and optimization of content created by our content teams, ensuring our digital properties convert effectively and perform optimally in traditional search engines and AI-powered discovery platforms. Reporting to the Senior Director of Digital Marketing, you will lead programs that drive measurable outcomes across traffic, engagement, and conversion. As the digital landscape shifts toward AI-first search, you will help WEKA stay ahead by optimizing content delivery for visibility in AI-generated search results and summariesfrom platforms like Google SGE and Perplexity to ChatGPT and other LLM-powered interfaces. This is a highly collaborative role that connects technical SEO, web experimentation, and personalization optimization with our broader digital marketing efforts. You will work closely with content and creative teams, web developers, and technical marketers to ensure that content produced by others is technically optimized and delivered to maximize performance across the customer journey. Who Were Looking For Our ideal candidate is a technical optimization expert with deep expertise in SEO implementation, experimentation, and a growing understanding of AI-driven search optimization. You excel at taking content created by others and optimizing how its structured, delivered, and discovered. You are excited about the technical challenge of making WEKAs digital experience not only high-converting but also discoverable in emerging AI-driven environments. You think strategically about technical implementation and work cross-functionally to align optimization efforts with marketing and revenue goals. You can translate complex technical concepts into actionable improvements and collaborate across teams to implement and adopt them. You will partner with content and creative teams, developers, and the Senior Manager of Web Experience to ensure every piece of content is optimally structured and delivered. What Youll Be Working On Lead website experimentation strategies, including A/B and multivariate testing, to improve conversion rates and key funnel metrics across all digital properties Optimize content delivery architecture, ensuring proper technical implementation of SEO best practices without creating the content strategy itself Execute advanced personalization strategies using our personalization platform and behavioral/firmographic data to tailor content experiences for target audiences Manage and execute comprehensive SEO strategy, including technical SEO, on-page optimization, and structured data implementation to maximize content discoverability Partner with the Senior Manager of Web Experience to ensure optimizations align with UX strategy, design systems, and technical standards Implement structured data and schema markup to enhance how search engines and AI systems interpret and surface our content Develop and lead WEKA's LLM/GEO optimization strategy to improve content visibility in AI-powered search platforms (Google SGE, Perplexity, ChatGPT) Optimize content delivery for YouTube and video platforms by implementing SEO best practices for metadata, transcripts, and discoverability across organic and AI-driven search Ensure technical optimization strategies are realistic, cross-functionally aligned, and integrated into digital operations and campaign workflows Monitor and analyze website performance and testing outcomes, delivering actionable insights for continuous improvement Stay current with industry trends across SEO, CRO, personalization, AI search, and emerging optimization technologies Collaborate with content and creative teams, web development, demand gen, and technical marketers to implement optimizations efficiently Qualifications 10+ years of experience in digital marketing, with deep expertise in technical SEO, website optimization, experimentation, and performance personalization. Experience with generative engine optimization (GEO) and AI-driven discovery platforms is highly desirable. Expert-level knowledge of SEO tools and implementation (Google Search Console, SEMrush, Screaming Frog, schema markup tools) Proven ability to lead comprehensive SEO strategy and execution independently, including technical audits and implementation Advanced experience with experimentation platforms, including A/B testing design, implementation, and statistical analysis (we currently use Optimizely) Strong technical skills in HTML, CSS, JavaScript, and structured data implementation Experience with personalization tools and audience segmentation approaches, particularly in B2B technology environments Proficiency in web analytics platforms (GA4, Adobe Analytics) and creating reporting dashboards that demonstrate optimization impact Demonstrated knowledge of LLM/GEO optimization techniques and experience with or strong interest in optimizing for AI-powered search platforms Understanding of Account-Based Marketing (ABM/ABX) strategies and how technical optimization supports targeted customer experiences Project management expertise with the ability to manage multiple technical initiatives simultaneously while maintaining quality and deadline adherence Strong collaboration and communication skills for working across technical and non-technical teams Demonstrated ability to optimize content delivery without being responsible for content creation or strategy development Optional - Bonus Points Hands-on experience with enterprise-level A/B testing platforms beyond Optimizely (VWO, Adobe Target) Advanced knowledge of LLM/GEO optimization techniques and emerging AI search platforms Experience with headless CMS platforms or supporting website migrations while preserving SEO performance Familiarity with international SEO and multi-region optimization strategies How We Work: The WEKA Way We are Accountable: We take full ownership, always; we lead with integrity, and hold ourselves to the highest standards. We are Brave: We question the status quo, push boundaries, and take smart risks when needed. We are Collaborative: We work as a team, lifting one another up and communicating with empathy and respect. We are Customer Centric: Our customers are at the heart of everything we do. WEKA is an equal opportunity employer that prohibits discrimination and harassment of any kind. We provide equal opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. #J-18808-Ljbffr