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Overview
Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time. This role reports to the Associate Director and is a crucial part of the Paid Media team. The Paid Media Strategist works directly with our enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses. This role is listed internally as Account Strategist, Paid Media Roles & Responsibilities
Oversee and lead a collection of Paid Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements to the process Drive referrals via client relationships and professional network Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns across multiple channels Understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Understand the value of Programmatic campaigns Manage personal productivity and utilization Work with the Associate Director to ensure internal and client goals are achieved Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI What You Offer
3+ years experience at a performance/digital marketing agency Experience with B2B SaaS/tech clients in an agency setting Deep expertise across paid search and paid social campaigns (Google Ads, Facebook Ads, LinkedIn Ads, and others) Proficiency with advertising platforms such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager Strong understanding of PPC principles (keyword research, ad copywriting, bid management, and campaign optimization) Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or similar analytics platforms to make data-driven decisions Ability to drive results and measure via OCT Proven success with mid-market or enterprise accounts A unique perspective on how to drive value for SaaS Ability to translate and articulate strategy and tell stories with data Competitive and curious; a problem solver Desire to stay on the cutting edge of the industry and seek opportunities to grow and share Ability to organize, prioritize and manage multiple projects simultaneously Quality-focused with a thoughtful approach to advertising Travel to visit clients approximately once per year, per client or as needed What Success Looks Like
You embody our core values in every interaction Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department OKRs, including client growth and goal attainment Build client trust and relationships that create consistent renewals Cross-sell services aligned with client goals Clearly communicate results with client points of contact and executives Exceptional decision making for strategic direction of accounts What We Offer
We have a set living wage at Directive; the annual base salary range for this position in the United States is $70,000- $95,000 USD with potential for bonus eligibility. This salary range is an estimate and may vary based on compensation practices, job-related skills, and depth of experience. Medical, dental, vision plans, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer-paid plan for you and a 50% employer contribution for dependents. Benefits to Support the Whole Person: Mental health: Access to certified therapists through Spring Health, and Headspace Physical health: Gympass Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Dec 24 Jan 1), Paid Parental Leave Financial: Traditional and Roth 401(k) with a 3% company match Bonus: Annual bonus based on tenure Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership Work Environment Requirements
As a remote-first company, youll have the ability to work from anywhere in the US, with the option to use our offices in Irvine, California. For some positions, we accommodate global opportunities where we have established businesses (Canada, the UK, Australia). For global locations, you must have work authorization and reside in that country. This role can operate 100% virtually from your home office. We primarily collaborate via Zoom and Slack. You will use a laptop (PC or Mac), and other office productivity tools. You must be able to remain stationary for extended periods, interpret written and/or verbal communication, have reliable internet access, and maintain a professional background. To perform this job successfully, you must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application or participating in the selection process, direct inquiries to the email address careers@directiveconsulting.com. Additional Information
Directive's core value is People First. Were committed to a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or veteran status. #LI-CV1 #J-18808-Ljbffr
Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time. This role reports to the Associate Director and is a crucial part of the Paid Media team. The Paid Media Strategist works directly with our enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses. This role is listed internally as Account Strategist, Paid Media Roles & Responsibilities
Oversee and lead a collection of Paid Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements to the process Drive referrals via client relationships and professional network Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns across multiple channels Understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Understand the value of Programmatic campaigns Manage personal productivity and utilization Work with the Associate Director to ensure internal and client goals are achieved Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI What You Offer
3+ years experience at a performance/digital marketing agency Experience with B2B SaaS/tech clients in an agency setting Deep expertise across paid search and paid social campaigns (Google Ads, Facebook Ads, LinkedIn Ads, and others) Proficiency with advertising platforms such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager Strong understanding of PPC principles (keyword research, ad copywriting, bid management, and campaign optimization) Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or similar analytics platforms to make data-driven decisions Ability to drive results and measure via OCT Proven success with mid-market or enterprise accounts A unique perspective on how to drive value for SaaS Ability to translate and articulate strategy and tell stories with data Competitive and curious; a problem solver Desire to stay on the cutting edge of the industry and seek opportunities to grow and share Ability to organize, prioritize and manage multiple projects simultaneously Quality-focused with a thoughtful approach to advertising Travel to visit clients approximately once per year, per client or as needed What Success Looks Like
You embody our core values in every interaction Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department OKRs, including client growth and goal attainment Build client trust and relationships that create consistent renewals Cross-sell services aligned with client goals Clearly communicate results with client points of contact and executives Exceptional decision making for strategic direction of accounts What We Offer
We have a set living wage at Directive; the annual base salary range for this position in the United States is $70,000- $95,000 USD with potential for bonus eligibility. This salary range is an estimate and may vary based on compensation practices, job-related skills, and depth of experience. Medical, dental, vision plans, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer-paid plan for you and a 50% employer contribution for dependents. Benefits to Support the Whole Person: Mental health: Access to certified therapists through Spring Health, and Headspace Physical health: Gympass Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Dec 24 Jan 1), Paid Parental Leave Financial: Traditional and Roth 401(k) with a 3% company match Bonus: Annual bonus based on tenure Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership Work Environment Requirements
As a remote-first company, youll have the ability to work from anywhere in the US, with the option to use our offices in Irvine, California. For some positions, we accommodate global opportunities where we have established businesses (Canada, the UK, Australia). For global locations, you must have work authorization and reside in that country. This role can operate 100% virtually from your home office. We primarily collaborate via Zoom and Slack. You will use a laptop (PC or Mac), and other office productivity tools. You must be able to remain stationary for extended periods, interpret written and/or verbal communication, have reliable internet access, and maintain a professional background. To perform this job successfully, you must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application or participating in the selection process, direct inquiries to the email address careers@directiveconsulting.com. Additional Information
Directive's core value is People First. Were committed to a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or veteran status. #LI-CV1 #J-18808-Ljbffr