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Overview
Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time. This role reports to the Associate Director and is a crucial part of the Paid Media team. The Paid Media Strategist works directly with our enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses. *This role is listed internally as Account Strategist, Paid Media* Roles & Responsibilities
Oversee and lead a collection of Paid Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and potential improvements Drive referrals via client relationships and professional network Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns across multiple channels Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Understand the value of Programmatic campaigns Responsible for personal productivity and utilization Collaborate with the Associate Director to ensure internal and client goals are achieved Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI What You Offer
3+ years of experience at a performance/digital marketing agency Experience working with B2B SaaS/tech clients in an agency setting Deep expertise across paid search and paid social advertising (Google Ads, Facebook Ads, LinkedIn Ads and others) Proficiency with advertising platforms and tools (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager) Strong understanding of PPC principles (keyword research, ad copywriting, bid management, campaign optimization) Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms for data-driven decisions Ability to drive results and measure via OCT Proven and measurable success with mid-market or enterprise accounts A unique perspective on how to drive value for SaaS Ability to translate and articulate strategy and tell stories with data Competitive and curious, a true problem solver Live on the cutting edge of the industry, seeking opportunities to grow and share Ability to organize, prioritize, and manage multiple projects simultaneously Quality-obsessed and maintain integrity in advertising Travel to visit clients approximately once per year, per client or as needed What Success Looks Like
You embody our core values in every interaction Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department OKRs, such as client growth and goal attainment Build client trust and relationships that create consistent renewals Cross-sell services aligned with client goals and objectives Clearly communicate results with client point of contact and executives Exhibit exceptional decision making related to strategic direction for accounts What We Offer
We have a set living wage at Directive; the annual base salary range for this position based in the United States is $70,000-$95,000 USD with potential for bonus eligibility. This salary range is an estimate and may vary based on compensation practices, job-related skills, and depth of experience. Medical, dental, and vision plans, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer-paid plan for you and a 50% employer contribution for your dependents. Benefits to Support the Whole Person: Mental health: Access to certified therapists through Spring Health, and Headspace membership Physical health: Gympass Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave Financial: Traditional and Roth 401(k) with a 3% company match Bonus: Annual bonus based on tenure, scales over time Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership Work Environment
As a remote-first company, youll be able to work from anywhere in the US, with the option to use our offices in Irvine, California. We may accommodate global opportunities in established regions (Canada, the UK, and Australia) where work authorization is current. Global locations require residence and work authorization in that country. This role may operate 100% virtually from a home office. We collaborate via Zoom and Slack. You will use a laptop (PC or Mac) and standard office productivity tools. You must be able to remain stationary for extended periods and have reliable internet with a professional background. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job duties. If you require reasonable accommodations in completing this application or during the interview or pre-employment process, please email careers@directiveconsulting.com. Additional Information
Directive values People First and is committed to a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or veteran status. #LI-CV1 #J-18808-Ljbffr
Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time. This role reports to the Associate Director and is a crucial part of the Paid Media team. The Paid Media Strategist works directly with our enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses. *This role is listed internally as Account Strategist, Paid Media* Roles & Responsibilities
Oversee and lead a collection of Paid Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and potential improvements Drive referrals via client relationships and professional network Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns across multiple channels Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Understand the value of Programmatic campaigns Responsible for personal productivity and utilization Collaborate with the Associate Director to ensure internal and client goals are achieved Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI What You Offer
3+ years of experience at a performance/digital marketing agency Experience working with B2B SaaS/tech clients in an agency setting Deep expertise across paid search and paid social advertising (Google Ads, Facebook Ads, LinkedIn Ads and others) Proficiency with advertising platforms and tools (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager) Strong understanding of PPC principles (keyword research, ad copywriting, bid management, campaign optimization) Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms for data-driven decisions Ability to drive results and measure via OCT Proven and measurable success with mid-market or enterprise accounts A unique perspective on how to drive value for SaaS Ability to translate and articulate strategy and tell stories with data Competitive and curious, a true problem solver Live on the cutting edge of the industry, seeking opportunities to grow and share Ability to organize, prioritize, and manage multiple projects simultaneously Quality-obsessed and maintain integrity in advertising Travel to visit clients approximately once per year, per client or as needed What Success Looks Like
You embody our core values in every interaction Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department OKRs, such as client growth and goal attainment Build client trust and relationships that create consistent renewals Cross-sell services aligned with client goals and objectives Clearly communicate results with client point of contact and executives Exhibit exceptional decision making related to strategic direction for accounts What We Offer
We have a set living wage at Directive; the annual base salary range for this position based in the United States is $70,000-$95,000 USD with potential for bonus eligibility. This salary range is an estimate and may vary based on compensation practices, job-related skills, and depth of experience. Medical, dental, and vision plans, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer-paid plan for you and a 50% employer contribution for your dependents. Benefits to Support the Whole Person: Mental health: Access to certified therapists through Spring Health, and Headspace membership Physical health: Gympass Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave Financial: Traditional and Roth 401(k) with a 3% company match Bonus: Annual bonus based on tenure, scales over time Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership Work Environment
As a remote-first company, youll be able to work from anywhere in the US, with the option to use our offices in Irvine, California. We may accommodate global opportunities in established regions (Canada, the UK, and Australia) where work authorization is current. Global locations require residence and work authorization in that country. This role may operate 100% virtually from a home office. We collaborate via Zoom and Slack. You will use a laptop (PC or Mac) and standard office productivity tools. You must be able to remain stationary for extended periods and have reliable internet with a professional background. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job duties. If you require reasonable accommodations in completing this application or during the interview or pre-employment process, please email careers@directiveconsulting.com. Additional Information
Directive values People First and is committed to a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or veteran status. #LI-CV1 #J-18808-Ljbffr