Activate Talent
Director Of Marketing Analytics
Work from any corner of the world and be a part of the #remoteworkrevolution!! We are a fast-growing e-commerce brand seeking to scale efficiently through data-driven decision-making. Our team thrives on collaboration, innovation, and continuous growth, and we are looking for a highly strategic leader to own our marketing analytics function. The Director of Marketing Analytics will serve as the central hub for all marketing data, transforming raw inputs into actionable strategies that fuel growth. You will be the primary owner of our analytics stack with deep expertise in Triple Whale and will partner closely with the CMO and Head of Growth to optimize customer acquisition and maximize lifetime value. Duties and Responsibilities Consolidate and interpret data across paid social (Meta, TikTok, Pinterest), Google Ads, email, SMS, and organic channels to establish a single source of truth. Collaborate with the CMO and Head of Growth to review campaigns, uncover trends, diagnose issues, and identify scaling opportunities. Provide actionable insights on targeting, creative testing, budget allocation, and bidding strategies to improve ROAS and reduce CAC. Own and evolve the marketing attribution model to map the customer journey beyond last-click and measure true channel impact. Build predictive models to forecast performance, set growth targets, and track progress against ROAS, CAC, LTV, and revenue goals. Deliver actionable business insights for Finance, Product, and Operations to drive budget planning, merchandising, and demand forecasting. Design and maintain real-time dashboards in Triple Whale and tools like Google Looker Studio to empower the growth team with self-serve data.
Work from any corner of the world and be a part of the #remoteworkrevolution!! We are a fast-growing e-commerce brand seeking to scale efficiently through data-driven decision-making. Our team thrives on collaboration, innovation, and continuous growth, and we are looking for a highly strategic leader to own our marketing analytics function. The Director of Marketing Analytics will serve as the central hub for all marketing data, transforming raw inputs into actionable strategies that fuel growth. You will be the primary owner of our analytics stack with deep expertise in Triple Whale and will partner closely with the CMO and Head of Growth to optimize customer acquisition and maximize lifetime value. Duties and Responsibilities Consolidate and interpret data across paid social (Meta, TikTok, Pinterest), Google Ads, email, SMS, and organic channels to establish a single source of truth. Collaborate with the CMO and Head of Growth to review campaigns, uncover trends, diagnose issues, and identify scaling opportunities. Provide actionable insights on targeting, creative testing, budget allocation, and bidding strategies to improve ROAS and reduce CAC. Own and evolve the marketing attribution model to map the customer journey beyond last-click and measure true channel impact. Build predictive models to forecast performance, set growth targets, and track progress against ROAS, CAC, LTV, and revenue goals. Deliver actionable business insights for Finance, Product, and Operations to drive budget planning, merchandising, and demand forecasting. Design and maintain real-time dashboards in Triple Whale and tools like Google Looker Studio to empower the growth team with self-serve data.