Trilogy Health Services, LLC
Overview
AVP-Marketing Strategy at Trilogy Health Services, LLC
Drives the development and execution of integrated marketing strategies aligned with growth goals, leading cross-functional teams and partnering across departments to optimize spend, elevate brand positioning, and support long-term revenue growth.
Roles And Responsibilities
Develops and manages the annual marketing strategy and calendar in alignment with growth goals.
Establishes KPIs and performance dashboards to measure campaign effectiveness and ROI.
Partners with Finance and IT to analyze data and optimize marketing spend.
Leads and mentors the project management, creative, and field marketing teams.
Fosters collaboration across departments to ensure timely execution of campaigns and initiatives.
Builds a culture of innovation, accountability, and continuous improvement.
Translates strategic objectives into compelling messaging frameworks and creative concepts.
Ensures brand consistency across all channels and touchpoints.
Collaborates with the VP of Growth to evolve Trilogy’s brand positioning and differentiation.
Partners with Sales, Operations, and Customer Experience to align marketing efforts with census goals and resident engagement.
Supports service line innovation by marketing new amenities and programming that attract future consumers.
Absorbs and operationalizes marketing-relevant responsibilities from the VP of Growth role, including: Strategic planning for long-term revenue growth; External brand strategy and stakeholder messaging; and Market research and competitive analysis.
Other duties as assigned.
Qualifications Education: Bachelor Degree
Experience: 15+ years
Physical Requirements Sitting, standing, bending, reaching, stretching, stooping, walking, and moving intermittently during working hours. Must be able to lift at least 50lbs. Must be able to maintain verbal and written communication with co-workers, supervisors, residents, family members, visitors, vendors, and all business associates outside of the health campus.
Location US-KY-Louisville Trilogy Health Services 303 N. Hurstbourne Parkway Louisville, KY
Benefits
Competitive salaries and weekly pay
401(k) Company Match
Mental Health Support Program
Student Loan Repayment and Tuition Reimbursement
Health, vision, dental & life insurance kick in on the first of the month after your start date
First time homebuyers’ program
HSA/FSA
And so much more!
FOR THIS TYPE OF EMPLOYMENT STATE LAW REQUIRES A CRIMINAL RECORD CHECK AS A CONDITION OF EMPLOYMENT.
Seniority level
Executive
Employment type
Full-time
Job function
Marketing and Sales
Industries
Hospitals and Health Care
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Drives the development and execution of integrated marketing strategies aligned with growth goals, leading cross-functional teams and partnering across departments to optimize spend, elevate brand positioning, and support long-term revenue growth.
Roles And Responsibilities
Develops and manages the annual marketing strategy and calendar in alignment with growth goals.
Establishes KPIs and performance dashboards to measure campaign effectiveness and ROI.
Partners with Finance and IT to analyze data and optimize marketing spend.
Leads and mentors the project management, creative, and field marketing teams.
Fosters collaboration across departments to ensure timely execution of campaigns and initiatives.
Builds a culture of innovation, accountability, and continuous improvement.
Translates strategic objectives into compelling messaging frameworks and creative concepts.
Ensures brand consistency across all channels and touchpoints.
Collaborates with the VP of Growth to evolve Trilogy’s brand positioning and differentiation.
Partners with Sales, Operations, and Customer Experience to align marketing efforts with census goals and resident engagement.
Supports service line innovation by marketing new amenities and programming that attract future consumers.
Absorbs and operationalizes marketing-relevant responsibilities from the VP of Growth role, including: Strategic planning for long-term revenue growth; External brand strategy and stakeholder messaging; and Market research and competitive analysis.
Other duties as assigned.
Qualifications Education: Bachelor Degree
Experience: 15+ years
Physical Requirements Sitting, standing, bending, reaching, stretching, stooping, walking, and moving intermittently during working hours. Must be able to lift at least 50lbs. Must be able to maintain verbal and written communication with co-workers, supervisors, residents, family members, visitors, vendors, and all business associates outside of the health campus.
Location US-KY-Louisville Trilogy Health Services 303 N. Hurstbourne Parkway Louisville, KY
Benefits
Competitive salaries and weekly pay
401(k) Company Match
Mental Health Support Program
Student Loan Repayment and Tuition Reimbursement
Health, vision, dental & life insurance kick in on the first of the month after your start date
First time homebuyers’ program
HSA/FSA
And so much more!
FOR THIS TYPE OF EMPLOYMENT STATE LAW REQUIRES A CRIMINAL RECORD CHECK AS A CONDITION OF EMPLOYMENT.
Seniority level
Executive
Employment type
Full-time
Job function
Marketing and Sales
Industries
Hospitals and Health Care
Referrals increase your chances of interviewing at Trilogy Health Services, LLC by 2x
Sign in to set job alerts for “Vice President Marketing Strategy” roles. Assistant Vice President Marketing Strategy
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr