Drive Shack Inc.
Director of Activations
The Director of Activations at Puttery NYC is responsible for driving customer engagement, enhancing brand visibility, and increasing venue revenue through the strategic development and execution of dynamic activation events, marketing initiatives, and partnership opportunities. This role focuses heavily on creating innovative, memorable experiences that attract new clientele, promote customer retention, and elevate the overall profile of Puttery NYC. Responsibilities Event & Activation Strategy: Develop and implement creative activation strategies designed to drive foot traffic, maximize venue utilization, and boost overall revenue. Curate a robust calendar of activations including themed events, promotions, brand partnerships, and entertainment programming aligned with Puttery's brand identity. Partnership Development: Identify, negotiate, and cultivate strategic relationships with external partners, sponsors, local businesses, and influencers to enhance venue appeal and amplify market presence. Secure sponsorships and collaborative opportunities that align with Puttery's brand and customer demographics. Execution & Oversight: Lead end-to-end execution of activation initiatives, ensuring seamless planning, logistics management, budgeting, and post-event evaluations. Oversee coordination across internal departments (operations, marketing, sales) to ensure successful implementation of activations. Marketing & Promotion: Collaborate with marketing teams to develop compelling promotional content for activations via digital, social, and traditional marketing channels. Drive targeted outreach campaigns, leveraging customer insights and data analytics to optimize event attendance and engagement. Financial Management: Develop and manage activation budgets, forecasting revenue targets, controlling costs, and ensuring ROI optimization. Regularly report performance metrics and insights to senior leadership, adjusting strategies as needed to meet revenue and engagement goals. Qualifications Proven experience in planning and executing activation programs and events, preferably within the entertainment or hospitality industry. Strong understanding of current cultural trends, hospitality movements, and entertainment landscapes. Excellent project management skills, with the ability to oversee multiple events simultaneously. Exceptional creativity and innovative thinking, with the ability to translate concepts into engaging experiences. Excellent interpersonal and communication skills, with the ability to collaborate effectively with internal and external stakeholders. Proficiency in event management software, project management tools, and Microsoft Office Suite. Education Bachelor's degree in Business, Event Management, Hospitality, or a related field. Our company is committed to equal employment opportunities for all. We will not discriminate against employees or applicants for employment on any legally recognized basis, (protected class), including but not limited to race, color, religion, genetic information, national origin, sex, pregnancy, childbirth, medical conditions, age, disability, citizenship status, uniform service member status, or any other protected class under federal, state, and/or local law.
The Director of Activations at Puttery NYC is responsible for driving customer engagement, enhancing brand visibility, and increasing venue revenue through the strategic development and execution of dynamic activation events, marketing initiatives, and partnership opportunities. This role focuses heavily on creating innovative, memorable experiences that attract new clientele, promote customer retention, and elevate the overall profile of Puttery NYC. Responsibilities Event & Activation Strategy: Develop and implement creative activation strategies designed to drive foot traffic, maximize venue utilization, and boost overall revenue. Curate a robust calendar of activations including themed events, promotions, brand partnerships, and entertainment programming aligned with Puttery's brand identity. Partnership Development: Identify, negotiate, and cultivate strategic relationships with external partners, sponsors, local businesses, and influencers to enhance venue appeal and amplify market presence. Secure sponsorships and collaborative opportunities that align with Puttery's brand and customer demographics. Execution & Oversight: Lead end-to-end execution of activation initiatives, ensuring seamless planning, logistics management, budgeting, and post-event evaluations. Oversee coordination across internal departments (operations, marketing, sales) to ensure successful implementation of activations. Marketing & Promotion: Collaborate with marketing teams to develop compelling promotional content for activations via digital, social, and traditional marketing channels. Drive targeted outreach campaigns, leveraging customer insights and data analytics to optimize event attendance and engagement. Financial Management: Develop and manage activation budgets, forecasting revenue targets, controlling costs, and ensuring ROI optimization. Regularly report performance metrics and insights to senior leadership, adjusting strategies as needed to meet revenue and engagement goals. Qualifications Proven experience in planning and executing activation programs and events, preferably within the entertainment or hospitality industry. Strong understanding of current cultural trends, hospitality movements, and entertainment landscapes. Excellent project management skills, with the ability to oversee multiple events simultaneously. Exceptional creativity and innovative thinking, with the ability to translate concepts into engaging experiences. Excellent interpersonal and communication skills, with the ability to collaborate effectively with internal and external stakeholders. Proficiency in event management software, project management tools, and Microsoft Office Suite. Education Bachelor's degree in Business, Event Management, Hospitality, or a related field. Our company is committed to equal employment opportunities for all. We will not discriminate against employees or applicants for employment on any legally recognized basis, (protected class), including but not limited to race, color, religion, genetic information, national origin, sex, pregnancy, childbirth, medical conditions, age, disability, citizenship status, uniform service member status, or any other protected class under federal, state, and/or local law.