Axon Enterprise Inc
Senior Marketing Manager, Web Strategy & Experience
Axon Enterprise Inc, Scottsdale, Arizona, us, 85261
Scottsdale, Arizona, United States
Overview
Join Axon and be a Force for Good. At Axon, were on a mission to Protect Life. We pursue societys critical safety and justice issues with our ecosystem of devices and cloud software. Life at Axon is fast-paced, challenging and meaningful, with ownership to drive real change and opportunities to grow while working for a mission that matters. Your Impact
As Senior Manager, Web Strategy & Experience, you will be the strategic and operational owner of Axon.com one of our most visible marketing assets. Youll lead the roadmap, performance, and user experience of the website, ensuring it reflects Axons bold brand, supports our growing product portfolio, and converts the right audiences across public safety, enterprise, and international markets. Youll partner across Brand, Growth, Product Marketing, and Web Engineering to elevate how we think about the site as a platform. This is a high-accountability, high-impact role for a systems thinker who can navigate strategy, UX, content, and analytics to make our site work harder and smarter. What Youll Do
Job Level:
Individual Contributor (Program Lead) |
Reports to:
Director, Head of Marketing Strategy & Operations |
Location:
Denver/Boulder or Scottsdale or Seattle This role is based out of our Denver, Scottsdale or Seattle location and follows a hybrid schedule. Team members are expected to work onsite Tuesdays through Fridays, with the option to work remotely on Mondays, unless there is an approved workplace accommodation. In-person collaboration is valued for mentorship and shared success. Own the strategy, roadmap, and performance of Axon.com Build and optimize Axon.com as a powerful lead-generation machine for all business segments Develop and lead CRO and testing programs for the website and campaign landing pages Manage site structure, UX, content strategy, and page optimization across products and regions Collaborate with Brand and Product Marketing to ensure accurate, bold, and accessible storytelling Partner with Web Engineering, UX Design, and external agencies to scope and launch improvements Lead SEO strategy and ensure technical SEO best practices are followed Develop and manage the process for web requests, intake, prioritization, and approvals Report regularly on traffic, engagement, and conversion metrics and recommend enhancements Establish scalable governance frameworks and content QA across site stakeholders Supervise content and site updates in CMS (e.g., Storyblok or similar) Manage a growing web team and partner with cross-functional teams on their web presence
What You Bring
10+ years of experience in web strategy, website management, digital marketing, or UX Proven experience owning complex B2B or multi-audience websites Experience leading large-scale web projects and cross-functional web teams Strong understanding of web UX principles, SEO, accessibility, and performance optimization Comfortable working in and managing a modern CMS Familiarity with marketing funnel analytics, conversion rate optimization, and A/B testing Experience collaborating with technical teams on roadmap and web tooling Bonus: Experience working in SaaS, public safety, or international web environments
AI Expectations in This Role
Youll use AI tools to draft content briefs, run quick SEO audits, summarize page performance reports, and support QA. Youll also help your team experiment with AI to accelerate iterations, page builds, and content personalization. Alignment with Axons Values
Aim Far
Reimagine what Axon.com can become as we grow Win Right
Prioritize clarity, performance, and accessibility Own It
Take end-to-end responsibility for web quality and outcomes Join Forces
Bring content, design, product, and dev together around the user Be Obsessed
Track performance relentlessly and act on data Expect Candor
Surface issues, advocate for improvements, and seek feedback
90 Days at Axon
First 30 Days Audit current site architecture, content, workflows, and analytics Build relationships across marketing, design, product, and dev
First 60 Days Propose site priorities, near-term roadmap, and process improvements Take ownership of site intake and delivery workflows
90 Days & Beyond Launch roadmap initiatives that improve user experience and conversion Establish Axon.com as a powerful, scalable growth platform
Benefits
Competitive salary and 401k with employer match Discretionary paid time off Paid parental leave for all Fitness programs Emotional & Mental Wellness support Snacks in offices
Benefits listed herein may vary depending on the nature of your employment and location. The Pay:
Axon is a total compensation company, including base pay, bonus, and stock awards. Starting base pay for this role ranges USD 127,500 to USD 204,000, depending on geographic market and other factors. Our benefits support you physically, financially and emotionally. For details, visit www.axon.com/careers/benefits. Dont meet every single requirement? Thats ok. At Axon, we aim far and value diversity. We encourage you to apply anyway if youre excited about the role and the mission. The above job description is not exhaustive of all duties and may be updated as needed. Some roles may require eligibility to work in firearms environments. Axon is an equal opportunity employer committed to diversity and inclusion. If you require accommodations during the application process, please email recruitingops@axon.com. Apply for this job #J-18808-Ljbffr
Join Axon and be a Force for Good. At Axon, were on a mission to Protect Life. We pursue societys critical safety and justice issues with our ecosystem of devices and cloud software. Life at Axon is fast-paced, challenging and meaningful, with ownership to drive real change and opportunities to grow while working for a mission that matters. Your Impact
As Senior Manager, Web Strategy & Experience, you will be the strategic and operational owner of Axon.com one of our most visible marketing assets. Youll lead the roadmap, performance, and user experience of the website, ensuring it reflects Axons bold brand, supports our growing product portfolio, and converts the right audiences across public safety, enterprise, and international markets. Youll partner across Brand, Growth, Product Marketing, and Web Engineering to elevate how we think about the site as a platform. This is a high-accountability, high-impact role for a systems thinker who can navigate strategy, UX, content, and analytics to make our site work harder and smarter. What Youll Do
Job Level:
Individual Contributor (Program Lead) |
Reports to:
Director, Head of Marketing Strategy & Operations |
Location:
Denver/Boulder or Scottsdale or Seattle This role is based out of our Denver, Scottsdale or Seattle location and follows a hybrid schedule. Team members are expected to work onsite Tuesdays through Fridays, with the option to work remotely on Mondays, unless there is an approved workplace accommodation. In-person collaboration is valued for mentorship and shared success. Own the strategy, roadmap, and performance of Axon.com Build and optimize Axon.com as a powerful lead-generation machine for all business segments Develop and lead CRO and testing programs for the website and campaign landing pages Manage site structure, UX, content strategy, and page optimization across products and regions Collaborate with Brand and Product Marketing to ensure accurate, bold, and accessible storytelling Partner with Web Engineering, UX Design, and external agencies to scope and launch improvements Lead SEO strategy and ensure technical SEO best practices are followed Develop and manage the process for web requests, intake, prioritization, and approvals Report regularly on traffic, engagement, and conversion metrics and recommend enhancements Establish scalable governance frameworks and content QA across site stakeholders Supervise content and site updates in CMS (e.g., Storyblok or similar) Manage a growing web team and partner with cross-functional teams on their web presence
What You Bring
10+ years of experience in web strategy, website management, digital marketing, or UX Proven experience owning complex B2B or multi-audience websites Experience leading large-scale web projects and cross-functional web teams Strong understanding of web UX principles, SEO, accessibility, and performance optimization Comfortable working in and managing a modern CMS Familiarity with marketing funnel analytics, conversion rate optimization, and A/B testing Experience collaborating with technical teams on roadmap and web tooling Bonus: Experience working in SaaS, public safety, or international web environments
AI Expectations in This Role
Youll use AI tools to draft content briefs, run quick SEO audits, summarize page performance reports, and support QA. Youll also help your team experiment with AI to accelerate iterations, page builds, and content personalization. Alignment with Axons Values
Aim Far
Reimagine what Axon.com can become as we grow Win Right
Prioritize clarity, performance, and accessibility Own It
Take end-to-end responsibility for web quality and outcomes Join Forces
Bring content, design, product, and dev together around the user Be Obsessed
Track performance relentlessly and act on data Expect Candor
Surface issues, advocate for improvements, and seek feedback
90 Days at Axon
First 30 Days Audit current site architecture, content, workflows, and analytics Build relationships across marketing, design, product, and dev
First 60 Days Propose site priorities, near-term roadmap, and process improvements Take ownership of site intake and delivery workflows
90 Days & Beyond Launch roadmap initiatives that improve user experience and conversion Establish Axon.com as a powerful, scalable growth platform
Benefits
Competitive salary and 401k with employer match Discretionary paid time off Paid parental leave for all Fitness programs Emotional & Mental Wellness support Snacks in offices
Benefits listed herein may vary depending on the nature of your employment and location. The Pay:
Axon is a total compensation company, including base pay, bonus, and stock awards. Starting base pay for this role ranges USD 127,500 to USD 204,000, depending on geographic market and other factors. Our benefits support you physically, financially and emotionally. For details, visit www.axon.com/careers/benefits. Dont meet every single requirement? Thats ok. At Axon, we aim far and value diversity. We encourage you to apply anyway if youre excited about the role and the mission. The above job description is not exhaustive of all duties and may be updated as needed. Some roles may require eligibility to work in firearms environments. Axon is an equal opportunity employer committed to diversity and inclusion. If you require accommodations during the application process, please email recruitingops@axon.com. Apply for this job #J-18808-Ljbffr