Gesture
Sr. Manager, Marketing (B2B) - Hybrid, in office M-W-F
About Us:
At Gesture we believe that the world has become overly transactional and, collectively, we have lost our focus on what really matters, meaningful connections. Our worldview marries the digital and organic side of life to establish balance and create meaningful moments that matter, shaping the future of how we interact with each other and the brands that help us express our unique identity. What were looking for: Like our product we aim to create a deeper sense of connection and meaning in the workplace. This starts with you. We believe that surrounding you with a team of amazing humans, providing you with opportunities to continuously grow, and working on a vision meant to make the world a better place makes our opportunity truly unique. Reach360 is our B2B growth engine, a SaaS platform with a tangible fulfillment layer that helps brands spark real connection at scale. As our Head of Marketing, B2B, you will set the strategy and run day-to-day execution across demand gen, product marketing, content, web/SEO, and lifecycle. Youll manage our external agency, work closely with Sales, Ops, and Product, and own clear metrics for pipeline and ROI. As we hit key milestones, youll hire and develop the in-house marketing team. What will you do: Architect and execute the B2B GTM plan across demand gen, product marketing, content, web/SEO, lifecycle, and events Manage and coach an external marketing agency; set clear briefs, SLAs, and performance targets Partner with Sales, Ops, and Product to sharpen positioning, enable sellers, and tighten the funnel from MQL to SQL to revenue Stand up a clean analytics stack (attribution, dashboards) tied to CAC, LTV, pipeline, NPS, and deal velocity Own brand narrative and storytelling that makes REAL a measurable advantage for our customers Build the B2B marketing team over time What success looks like: Positioning: Ship a tight messaging & positioning framework (and sales enablement) that lifts win rates and shortens sales cycles Website & Content: Convert the site into a high-performing growth asset; ship a content cadence that drives organic traffic and demo intent Attribution & Reporting: Implement reliable attribution and executive-ready dashboards for CAC, LTV, pipeline influence, and channel ROI Agency Leverage: Run the external agency like an extension of the teamon brief, on time, on metricwith quarterly performance reviews Team Build: Present a staged team plan and hire priority roles (e.g., Demand Gen, PMM) as we clear growth markers What you are bringing to the conversation: 8+ years in B2B marketing with success in startup environments; experience in SaaS + services or logistics/e-commerce a plus Full-funnel ownership: RevOps, demand gen, ABM, product marketing, content, lifecycle, web/SEO, events, and partner marketing Strong operator: clear planning, ruthless prioritization, and KPI ownership Builders mindset: youre comfortable rolling up sleeves and managing vendors today and scaling systems and teams tomorrow Excellent storytelling and executive communication; equally fluent with creatives and spreadsheets Bonus Points: Web design Working in an enterprise environment Please be prepared to share examples of some of the amazing work that you have created in the past that aligns with what we are looking for in the role. Compensation (Base Salary): Denver: 93-140 NYC: 106-159 Benefits: Compensation: Stock options and performance-based bonus Flexible PTO 12 paid holidays Health & Wellness Benefits: Health, dental, and vision insurance Professional development: Support for ongoing learning and career growth
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About Us:
At Gesture we believe that the world has become overly transactional and, collectively, we have lost our focus on what really matters, meaningful connections. Our worldview marries the digital and organic side of life to establish balance and create meaningful moments that matter, shaping the future of how we interact with each other and the brands that help us express our unique identity. What were looking for: Like our product we aim to create a deeper sense of connection and meaning in the workplace. This starts with you. We believe that surrounding you with a team of amazing humans, providing you with opportunities to continuously grow, and working on a vision meant to make the world a better place makes our opportunity truly unique. Reach360 is our B2B growth engine, a SaaS platform with a tangible fulfillment layer that helps brands spark real connection at scale. As our Head of Marketing, B2B, you will set the strategy and run day-to-day execution across demand gen, product marketing, content, web/SEO, and lifecycle. Youll manage our external agency, work closely with Sales, Ops, and Product, and own clear metrics for pipeline and ROI. As we hit key milestones, youll hire and develop the in-house marketing team. What will you do: Architect and execute the B2B GTM plan across demand gen, product marketing, content, web/SEO, lifecycle, and events Manage and coach an external marketing agency; set clear briefs, SLAs, and performance targets Partner with Sales, Ops, and Product to sharpen positioning, enable sellers, and tighten the funnel from MQL to SQL to revenue Stand up a clean analytics stack (attribution, dashboards) tied to CAC, LTV, pipeline, NPS, and deal velocity Own brand narrative and storytelling that makes REAL a measurable advantage for our customers Build the B2B marketing team over time What success looks like: Positioning: Ship a tight messaging & positioning framework (and sales enablement) that lifts win rates and shortens sales cycles Website & Content: Convert the site into a high-performing growth asset; ship a content cadence that drives organic traffic and demo intent Attribution & Reporting: Implement reliable attribution and executive-ready dashboards for CAC, LTV, pipeline influence, and channel ROI Agency Leverage: Run the external agency like an extension of the teamon brief, on time, on metricwith quarterly performance reviews Team Build: Present a staged team plan and hire priority roles (e.g., Demand Gen, PMM) as we clear growth markers What you are bringing to the conversation: 8+ years in B2B marketing with success in startup environments; experience in SaaS + services or logistics/e-commerce a plus Full-funnel ownership: RevOps, demand gen, ABM, product marketing, content, lifecycle, web/SEO, events, and partner marketing Strong operator: clear planning, ruthless prioritization, and KPI ownership Builders mindset: youre comfortable rolling up sleeves and managing vendors today and scaling systems and teams tomorrow Excellent storytelling and executive communication; equally fluent with creatives and spreadsheets Bonus Points: Web design Working in an enterprise environment Please be prepared to share examples of some of the amazing work that you have created in the past that aligns with what we are looking for in the role. Compensation (Base Salary): Denver: 93-140 NYC: 106-159 Benefits: Compensation: Stock options and performance-based bonus Flexible PTO 12 paid holidays Health & Wellness Benefits: Health, dental, and vision insurance Professional development: Support for ongoing learning and career growth
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