Gesture
Overview
Join to apply for the
Sr. Manager, Marketing (B2B)
role at
Gesture .
Sr. Manager, Marketing (B2B) - Hybrid, in office M-W-F.
About Us
At Gesture we believe that the world has become overly transactional and, collectively, we have lost our focus on what really matters, meaningful connections. Our worldview marries the digital and organic side of life to establish balance and create meaningful moments that matter, shaping the future of how we interact with each other and the brands that help us express our unique identity.
What We’re Looking For
Like our product we aim to create a deeper sense of connection and meaning in the workplace. This starts with you. We believe that surrounding you with a team of amazing humans, providing you with opportunities to continuously grow, and working on a vision meant to make the world a better place makes our opportunity truly unique. Reach360 is our B2B growth engine, a SaaS platform with a tangible fulfillment layer that helps brands spark real connection at scale. As our Head of Marketing, B2B, you will set the strategy and run day-to-day execution across demand gen, product marketing, content, web/SEO, and lifecycle. You’ll manage our external agency, work closely with Sales, Ops, and Product, and own clear metrics for pipeline and ROI. As we hit key milestones, you’ll hire and develop the in-house marketing team.
What Will You Do Architect and execute the B2B GTM plan across demand gen, product marketing, content, web/SEO, lifecycle, and events
Manage and coach an external marketing agency; set clear briefs, SLAs, and performance targets
Partner with Sales, Ops, and Product to sharpen positioning, enable sellers, and tighten the funnel from MQL to SQL to revenue
Stand up a clean analytics stack (attribution, dashboards) tied to CAC, LTV, pipeline, NPS, and deal velocity
Own brand narrative and storytelling that makes REAL a measurable advantage for our customers
Build the B2B marketing team over time
What Success Looks Like Positioning: Ship a tight messaging & positioning framework (and sales enablement) that lifts win rates and shortens sales cycles
Website & Content: Convert the site into a high-performing growth asset; ship a content cadence that drives organic traffic and demo intent
Attribution & Reporting: Implement reliable attribution and executive-ready dashboards for CAC, LTV, pipeline influence, and channel ROI
Agency Leverage: Run the external agency like an extension of the team—on brief, on time, on metric—with quarterly performance reviews
Team Build: Present a staged team plan and hire priority roles (e.g., Demand Gen, PMM) as growth markers are cleared
What You Are Bringing To The Conversation 8+ years in B2B marketing with success in startup environments; experience in SaaS + services or logistics/e-commerce a plus
Full-funnel ownership: RevOps, demand gen, ABM, product marketing, content, lifecycle, web/SEO, events, and partner marketing
Strong operator: clear planning, ruthless prioritization, and KPI ownership
Builder’s mindset: you’re comfortable rolling up sleeves and managing vendors today and scaling systems and teams tomorrow
Excellent storytelling and executive communication; equally fluent with creatives and spreadsheets
Bonus Points Web design
Working in an enterprise environment
Compensation (Base Salary)
Denver: 93-140 NYC: 106-159
Benefits Compensation: Stock options and performance-based bonus
Flexible PTO
12 paid holidays
Health & Wellness Benefits: Health, dental, and vision insurance
Professional development: Support for ongoing learning and career growth
Note: This job posting is for Gesture and is not a solicitation for employment from any other company.
#J-18808-Ljbffr
Join to apply for the
Sr. Manager, Marketing (B2B)
role at
Gesture .
Sr. Manager, Marketing (B2B) - Hybrid, in office M-W-F.
About Us
At Gesture we believe that the world has become overly transactional and, collectively, we have lost our focus on what really matters, meaningful connections. Our worldview marries the digital and organic side of life to establish balance and create meaningful moments that matter, shaping the future of how we interact with each other and the brands that help us express our unique identity.
What We’re Looking For
Like our product we aim to create a deeper sense of connection and meaning in the workplace. This starts with you. We believe that surrounding you with a team of amazing humans, providing you with opportunities to continuously grow, and working on a vision meant to make the world a better place makes our opportunity truly unique. Reach360 is our B2B growth engine, a SaaS platform with a tangible fulfillment layer that helps brands spark real connection at scale. As our Head of Marketing, B2B, you will set the strategy and run day-to-day execution across demand gen, product marketing, content, web/SEO, and lifecycle. You’ll manage our external agency, work closely with Sales, Ops, and Product, and own clear metrics for pipeline and ROI. As we hit key milestones, you’ll hire and develop the in-house marketing team.
What Will You Do Architect and execute the B2B GTM plan across demand gen, product marketing, content, web/SEO, lifecycle, and events
Manage and coach an external marketing agency; set clear briefs, SLAs, and performance targets
Partner with Sales, Ops, and Product to sharpen positioning, enable sellers, and tighten the funnel from MQL to SQL to revenue
Stand up a clean analytics stack (attribution, dashboards) tied to CAC, LTV, pipeline, NPS, and deal velocity
Own brand narrative and storytelling that makes REAL a measurable advantage for our customers
Build the B2B marketing team over time
What Success Looks Like Positioning: Ship a tight messaging & positioning framework (and sales enablement) that lifts win rates and shortens sales cycles
Website & Content: Convert the site into a high-performing growth asset; ship a content cadence that drives organic traffic and demo intent
Attribution & Reporting: Implement reliable attribution and executive-ready dashboards for CAC, LTV, pipeline influence, and channel ROI
Agency Leverage: Run the external agency like an extension of the team—on brief, on time, on metric—with quarterly performance reviews
Team Build: Present a staged team plan and hire priority roles (e.g., Demand Gen, PMM) as growth markers are cleared
What You Are Bringing To The Conversation 8+ years in B2B marketing with success in startup environments; experience in SaaS + services or logistics/e-commerce a plus
Full-funnel ownership: RevOps, demand gen, ABM, product marketing, content, lifecycle, web/SEO, events, and partner marketing
Strong operator: clear planning, ruthless prioritization, and KPI ownership
Builder’s mindset: you’re comfortable rolling up sleeves and managing vendors today and scaling systems and teams tomorrow
Excellent storytelling and executive communication; equally fluent with creatives and spreadsheets
Bonus Points Web design
Working in an enterprise environment
Compensation (Base Salary)
Denver: 93-140 NYC: 106-159
Benefits Compensation: Stock options and performance-based bonus
Flexible PTO
12 paid holidays
Health & Wellness Benefits: Health, dental, and vision insurance
Professional development: Support for ongoing learning and career growth
Note: This job posting is for Gesture and is not a solicitation for employment from any other company.
#J-18808-Ljbffr