Danone
Senior/Associate Brand Manager (Happy Family)
Danone, Louisville, Colorado, United States, 80028
Overview
Senior/Associate Brand Manager (Happy Family) role at Danone. The Senior/Associate Brand Manager will be a key member of our Brands team, capable of adapting to new environments and teams and driving a brand with a positive impact. The first assignment is within the Happy Family rotation, focusing on Formula, with potential locations in Louisville, CO; New York, NY; or White Plains, NY. Rotations typically last 12 to 24 months and are guided by development opportunities and business needs. This role involves managing high-impact projects such as product renovation, line extensions, brand design, enterprise strategies, and day-to-day business activities (e.g., sales performance analysis, volume forecasting, budget management). Responsibilities
Lead full-funnel brand marketing strategy and execution, including social & influencer, PR, and shopper/ecomm in partnership with COE teams; monitor brand positioning and communications framework; engage with global marketing partners on activation best practices. Lead inno/renovation projects (new sizes/formats, ingredient updates, graphic changes); collaborate with local and global teams across iPro, R&I, Marketing, Operations, Design, etc. Track business performance; responsible for Formula Monthly Business Reporting and Hypercare; analyze brand/competitive performance using Circana and internal data sources. Provide commercial support by collaborating with Category Commercial / customer teams on selling strategies and materials development (selling stories, toolkits); support DTC platform launches and brand planning with competitive data analysis and storytelling. Further responsibilities
Identify key trends and analyze markets; develop compelling stories to sell in product ideas internally and externally. Explore innovation trends in the real world; develop total enterprise strategies and multi-year platforms. Serve as a hub driving collaboration with cross-functional teams; build strong internal and external partnerships. Manage budgets with finance; partner with Brand and cross-functional stakeholders to manage media campaigns and integrated marketing execution; lead portfolio management projects (line extensions, packaging updates, minor renovations). Lead data analytics and reporting efforts; conduct consumer, customer, and competitive analysis; monitor KPIs and manage ad-hoc requests. Oversee P&L, forecasting, and GPS/demand planning with guidance from the Brand Manager. Provide strong POV on media strategies and consumer targeting to inform tactical planning; manage owned, earned, and paid media activities. Compensation and Benefits
The base compensation range is
$105,000 - $115,000
per year, commensurate with experience. Danone North America offers performance-based bonuses and a comprehensive benefits package including medical, dental, vision, prescription drug coverage, 401k, wellness program, life insurance, tuition reimbursement, flexible time off, and parental leave. The company operates a hybrid work environment with options to work remotely and in the office. About You
MBA Required or 3+ years of marketing experience in lieu of MBA 2+ years of brand management experience Food & Beverage CPG experience preferred Must reside in New York or Denver Metro area Agility
– ability to adapt quickly to different teams and brand missions, driving for performance and continuity.
Flexibility
– open to supporting multiple brands and shifting focus areas across brands/business units in short-term assignments. Strong communication and storytelling skills (written and verbal) Collaborative team player with cross-functional leadership experience Strong business acumen; results-oriented and adaptable to changing marketplace dynamics Strategic influencing abilities; ability to analyze and lead business from marketing and general management perspectives Strong MS PowerPoint and Excel skills About Us
Danone North America partners with brands like Activia, Silk, Two Good, Oikos, evian, and Happy Family. As part of the world- renowned Certified B Corp community, we strive to create real benefits for people, communities, and the planet. We employ 6,000+ people across the U.S. and Canada and support a healthier world – One Planet. One Health BY YOU. Danone North America is an Equal Opportunity employer. We provide equal employment opportunities to all qualified persons without regard to legally protected characteristics or any other consideration unlawful by applicable law. For our EEO policy statement and your EEO rights under law, please refer to the EEO information provided.
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Senior/Associate Brand Manager (Happy Family) role at Danone. The Senior/Associate Brand Manager will be a key member of our Brands team, capable of adapting to new environments and teams and driving a brand with a positive impact. The first assignment is within the Happy Family rotation, focusing on Formula, with potential locations in Louisville, CO; New York, NY; or White Plains, NY. Rotations typically last 12 to 24 months and are guided by development opportunities and business needs. This role involves managing high-impact projects such as product renovation, line extensions, brand design, enterprise strategies, and day-to-day business activities (e.g., sales performance analysis, volume forecasting, budget management). Responsibilities
Lead full-funnel brand marketing strategy and execution, including social & influencer, PR, and shopper/ecomm in partnership with COE teams; monitor brand positioning and communications framework; engage with global marketing partners on activation best practices. Lead inno/renovation projects (new sizes/formats, ingredient updates, graphic changes); collaborate with local and global teams across iPro, R&I, Marketing, Operations, Design, etc. Track business performance; responsible for Formula Monthly Business Reporting and Hypercare; analyze brand/competitive performance using Circana and internal data sources. Provide commercial support by collaborating with Category Commercial / customer teams on selling strategies and materials development (selling stories, toolkits); support DTC platform launches and brand planning with competitive data analysis and storytelling. Further responsibilities
Identify key trends and analyze markets; develop compelling stories to sell in product ideas internally and externally. Explore innovation trends in the real world; develop total enterprise strategies and multi-year platforms. Serve as a hub driving collaboration with cross-functional teams; build strong internal and external partnerships. Manage budgets with finance; partner with Brand and cross-functional stakeholders to manage media campaigns and integrated marketing execution; lead portfolio management projects (line extensions, packaging updates, minor renovations). Lead data analytics and reporting efforts; conduct consumer, customer, and competitive analysis; monitor KPIs and manage ad-hoc requests. Oversee P&L, forecasting, and GPS/demand planning with guidance from the Brand Manager. Provide strong POV on media strategies and consumer targeting to inform tactical planning; manage owned, earned, and paid media activities. Compensation and Benefits
The base compensation range is
$105,000 - $115,000
per year, commensurate with experience. Danone North America offers performance-based bonuses and a comprehensive benefits package including medical, dental, vision, prescription drug coverage, 401k, wellness program, life insurance, tuition reimbursement, flexible time off, and parental leave. The company operates a hybrid work environment with options to work remotely and in the office. About You
MBA Required or 3+ years of marketing experience in lieu of MBA 2+ years of brand management experience Food & Beverage CPG experience preferred Must reside in New York or Denver Metro area Agility
– ability to adapt quickly to different teams and brand missions, driving for performance and continuity.
Flexibility
– open to supporting multiple brands and shifting focus areas across brands/business units in short-term assignments. Strong communication and storytelling skills (written and verbal) Collaborative team player with cross-functional leadership experience Strong business acumen; results-oriented and adaptable to changing marketplace dynamics Strategic influencing abilities; ability to analyze and lead business from marketing and general management perspectives Strong MS PowerPoint and Excel skills About Us
Danone North America partners with brands like Activia, Silk, Two Good, Oikos, evian, and Happy Family. As part of the world- renowned Certified B Corp community, we strive to create real benefits for people, communities, and the planet. We employ 6,000+ people across the U.S. and Canada and support a healthier world – One Planet. One Health BY YOU. Danone North America is an Equal Opportunity employer. We provide equal employment opportunities to all qualified persons without regard to legally protected characteristics or any other consideration unlawful by applicable law. For our EEO policy statement and your EEO rights under law, please refer to the EEO information provided.
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