Bacardi-Martini
Overview
As the National Rums Ambassador, you serve as a charismatic and influential face of the brand to trade, consumer and internal audiences. You contribute strategic insights, develop trade advocacy plans and execute world-class programs, managing multiple projects to keep this role impactful and engaging. You serve as the voice of Bacardi Rums—building deep trade relationships, shaping advocacy strategies, and leading programs that drive brand growth and category leadership. ABOUT YOU: With a founder’s mentality you are the visible image and face of the brand through consumer, trade, and digital channels. You will collaborate with the brand marketing team to spread the brand message and develop lasting relationships with consumers, on-trade personnel, and distributor partners. Through hospitality leadership, you will mentor regional ambassadors, equipping them with strategies to elevate brand presence and performance. Responsibilities
Collaborate cross-functionally with brand marketing, commercial, advocacy, and customer marketing to deliver and execute brand plans through various activities. Generate brand and category awareness and educate influencers in the on/off-trade channel, bringing brand programs to life (e.g., social media, events, trainings, dinners). Support bartender programs and promote programs through social media channels. Coach, mentor, and lead regional brand ambassadors, sharing best practices and resolving on-premise obstacles. Gather market, social media, and competitive information and transform it into insights and opportunities for the brands. Lead projects with a founder’s mentality and present disruptive ideas that provide competitive advantage and ROI. Qualifications / Skills
High School Diploma required; Bachelor’s degree preferred. Beverage/director experience with a minimum of 5 years in hospitality/industry. Regional brand ambassador experience or brand consultant experience preferred. Deep understanding of the spirits industry and its competition. Knowledge of cocktails and experience crafting cocktails. Strong written and verbal communication skills with the ability to present to executives, distributor partners, vendors, and customers. Flexibility to travel, and ability to work some nights and weekends. Tech-savvy with Microsoft Office (PowerPoint, Excel, Teams). The base salary range listed for this position is $88,754-$130,078 and the salary within the range will be determined by location, experience, skillset and other relevant factors. Compensation & Benefits
Competitive Pay Package Holiday/Paid Time Off, plus additional days (e.g., volunteer day) Retirement/Pension Plan Medical, Critical Illness, and Life Insurance Employee Assistance Programs Flexible leave policies and opportunities for development The benefits and perks may vary by employment nature, location, and are subject to change. Some benefits may require employee contributions. Incentive plans vary by region, market, function or brand. Disclaimer: Bacardi seeks talent from all backgrounds and promotes a working environment where all employees are treated fairly. We do not tolerate discrimination based on national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, or any other legally protected characteristic. Be a Primo. Be fearless. Be part of a family-owned business with Latin heritage since 1862. Learn more about culture and opportunities at Bacardi.
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As the National Rums Ambassador, you serve as a charismatic and influential face of the brand to trade, consumer and internal audiences. You contribute strategic insights, develop trade advocacy plans and execute world-class programs, managing multiple projects to keep this role impactful and engaging. You serve as the voice of Bacardi Rums—building deep trade relationships, shaping advocacy strategies, and leading programs that drive brand growth and category leadership. ABOUT YOU: With a founder’s mentality you are the visible image and face of the brand through consumer, trade, and digital channels. You will collaborate with the brand marketing team to spread the brand message and develop lasting relationships with consumers, on-trade personnel, and distributor partners. Through hospitality leadership, you will mentor regional ambassadors, equipping them with strategies to elevate brand presence and performance. Responsibilities
Collaborate cross-functionally with brand marketing, commercial, advocacy, and customer marketing to deliver and execute brand plans through various activities. Generate brand and category awareness and educate influencers in the on/off-trade channel, bringing brand programs to life (e.g., social media, events, trainings, dinners). Support bartender programs and promote programs through social media channels. Coach, mentor, and lead regional brand ambassadors, sharing best practices and resolving on-premise obstacles. Gather market, social media, and competitive information and transform it into insights and opportunities for the brands. Lead projects with a founder’s mentality and present disruptive ideas that provide competitive advantage and ROI. Qualifications / Skills
High School Diploma required; Bachelor’s degree preferred. Beverage/director experience with a minimum of 5 years in hospitality/industry. Regional brand ambassador experience or brand consultant experience preferred. Deep understanding of the spirits industry and its competition. Knowledge of cocktails and experience crafting cocktails. Strong written and verbal communication skills with the ability to present to executives, distributor partners, vendors, and customers. Flexibility to travel, and ability to work some nights and weekends. Tech-savvy with Microsoft Office (PowerPoint, Excel, Teams). The base salary range listed for this position is $88,754-$130,078 and the salary within the range will be determined by location, experience, skillset and other relevant factors. Compensation & Benefits
Competitive Pay Package Holiday/Paid Time Off, plus additional days (e.g., volunteer day) Retirement/Pension Plan Medical, Critical Illness, and Life Insurance Employee Assistance Programs Flexible leave policies and opportunities for development The benefits and perks may vary by employment nature, location, and are subject to change. Some benefits may require employee contributions. Incentive plans vary by region, market, function or brand. Disclaimer: Bacardi seeks talent from all backgrounds and promotes a working environment where all employees are treated fairly. We do not tolerate discrimination based on national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, or any other legally protected characteristic. Be a Primo. Be fearless. Be part of a family-owned business with Latin heritage since 1862. Learn more about culture and opportunities at Bacardi.
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