Proof Media Mix
Job Description: Bulleit Bourbon Brand Ambassador | Northeast
Reports To: Ambassador Manager
Location: Based in NYC
Position Summary
The Bulleit Bourbon Brand Ambassador serves as the face and voice of the brand across two key Northeast markets. Based in New York City with additional responsibilities in the Northeast Region. This role is dedicated to building trade advocacy, driving new customer recruitment, and amplifying Bulleit’s distinctive frontier spirit. As a dynamic brand steward, the Ambassador leverages hospitality expertise, deep whiskey knowledge, and cultural credibility to forge strong trade relationships, influence key gatekeepers, and ensure Bulleit Bourbon is the preferred choice in accounts across both on- and off-premise. About Bulleit Bourbon
From its high-rye recipe to its iconic frontier-inspired bottle, Bulleit Bourbon is rooted in innovation, quality, and bold character. Founded by Tom Bulleit in 1987 and inspired by his great-great-grandfather’s whiskey from the 1800s, Bulleit has become one of the fastest-growing American whiskeys in the world. With a reputation for versatility and modern relevance, Bulleit is the whiskey of choice for trailblazers, bartenders, creatives, and consumers alike. Key Responsibilities
Lead elevated education sessions, staff trainings, and whiskey seminars with bartenders, buyers, and distributor teams. Deliver compelling storytelling on Bulleit’s heritage, distilling process, and category relevance. Drive account-specific education on trends such as sustainability, premiumization, and cocktail culture. Position Bulleit as the “bartender’s bourbon” by forging trusted trade partnerships in NYC and Boston. TRADE ADVOCACY & EDUCATION
Actively identify, recruit, and convert new accounts with the BDM's into long-term Bulleit partners. Build strong relationships with new trade customers securing visibility. Partner with BDMs and distributor reps to maximize account reach and advocacy. Track new account wins and activations as a core KPI. CUSTOMER RECRUITMENT
Execute structured weekly market engagements; conduct bi-monthly activations in coverage territory. Support distributor ride-alongs, blitz days, and key account visits to elevate education and build trade relationships. Deliver post-visit recaps and insights to brand and commercial teams. MARKET VISITS & ACTIVATION SUPPORT
Support Bulleit presence in key national on premise accounts across the Northeast region. Deliver trainings, staff engagement, and activations for high-value partners. NATIONAL & STRATEGIC ACCOUNTS
Act as host/talent for spirited dinners, trade shows, and cultural events. Represent the brand at industry events such as Tales of the Cocktail, Bar Convent Brooklyn, and local whiskey festivals. Support influencer, PR, and media initiatives with authenticity and authority. EXPERIENTIAL EVENTS & MEDIA
Amplify Bulleit’s brand world via personal ambassador channels (Instagram, LinkedIn). Create authentic, trade-focused content to highlight trainings, activations, and cultural moments. Collaborate with brand and PR teams on digital storytelling initiatives. SOCIAL MEDIA ADVOCACY
Weekly Activity Framework: Elevated Education (bartenders, buyers, distributor teams) Platform Activations (on-premise or cultural events) Account Visits (new customer recruitment) Local Market Summit (team alignment) Key Performance Indicators (KPIs): Number of trade advocacy sessions delivered Number of new consumers reached Mentorship sessions delivered to BDM/CDM/DHP teams Social media engagement metrics (reach, content views, shares) Execution of platform activations Quality of reporting and insights delivered Qualifications
3+ years in spirits, hospitality, or brand advocacy with strong Northeast market ties Deep knowledge of bourbon, whiskey, and cocktail culture Proven ability to build and maintain trade relationships Strong public speaking and presentation skills Social media fluency (content creation, trade storytelling) Ability to travel (NYC-based with monthly in Northeast; occasional national travel) Evening and weekend availability required Must be 21+
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The Bulleit Bourbon Brand Ambassador serves as the face and voice of the brand across two key Northeast markets. Based in New York City with additional responsibilities in the Northeast Region. This role is dedicated to building trade advocacy, driving new customer recruitment, and amplifying Bulleit’s distinctive frontier spirit. As a dynamic brand steward, the Ambassador leverages hospitality expertise, deep whiskey knowledge, and cultural credibility to forge strong trade relationships, influence key gatekeepers, and ensure Bulleit Bourbon is the preferred choice in accounts across both on- and off-premise. About Bulleit Bourbon
From its high-rye recipe to its iconic frontier-inspired bottle, Bulleit Bourbon is rooted in innovation, quality, and bold character. Founded by Tom Bulleit in 1987 and inspired by his great-great-grandfather’s whiskey from the 1800s, Bulleit has become one of the fastest-growing American whiskeys in the world. With a reputation for versatility and modern relevance, Bulleit is the whiskey of choice for trailblazers, bartenders, creatives, and consumers alike. Key Responsibilities
Lead elevated education sessions, staff trainings, and whiskey seminars with bartenders, buyers, and distributor teams. Deliver compelling storytelling on Bulleit’s heritage, distilling process, and category relevance. Drive account-specific education on trends such as sustainability, premiumization, and cocktail culture. Position Bulleit as the “bartender’s bourbon” by forging trusted trade partnerships in NYC and Boston. TRADE ADVOCACY & EDUCATION
Actively identify, recruit, and convert new accounts with the BDM's into long-term Bulleit partners. Build strong relationships with new trade customers securing visibility. Partner with BDMs and distributor reps to maximize account reach and advocacy. Track new account wins and activations as a core KPI. CUSTOMER RECRUITMENT
Execute structured weekly market engagements; conduct bi-monthly activations in coverage territory. Support distributor ride-alongs, blitz days, and key account visits to elevate education and build trade relationships. Deliver post-visit recaps and insights to brand and commercial teams. MARKET VISITS & ACTIVATION SUPPORT
Support Bulleit presence in key national on premise accounts across the Northeast region. Deliver trainings, staff engagement, and activations for high-value partners. NATIONAL & STRATEGIC ACCOUNTS
Act as host/talent for spirited dinners, trade shows, and cultural events. Represent the brand at industry events such as Tales of the Cocktail, Bar Convent Brooklyn, and local whiskey festivals. Support influencer, PR, and media initiatives with authenticity and authority. EXPERIENTIAL EVENTS & MEDIA
Amplify Bulleit’s brand world via personal ambassador channels (Instagram, LinkedIn). Create authentic, trade-focused content to highlight trainings, activations, and cultural moments. Collaborate with brand and PR teams on digital storytelling initiatives. SOCIAL MEDIA ADVOCACY
Weekly Activity Framework: Elevated Education (bartenders, buyers, distributor teams) Platform Activations (on-premise or cultural events) Account Visits (new customer recruitment) Local Market Summit (team alignment) Key Performance Indicators (KPIs): Number of trade advocacy sessions delivered Number of new consumers reached Mentorship sessions delivered to BDM/CDM/DHP teams Social media engagement metrics (reach, content views, shares) Execution of platform activations Quality of reporting and insights delivered Qualifications
3+ years in spirits, hospitality, or brand advocacy with strong Northeast market ties Deep knowledge of bourbon, whiskey, and cocktail culture Proven ability to build and maintain trade relationships Strong public speaking and presentation skills Social media fluency (content creation, trade storytelling) Ability to travel (NYC-based with monthly in Northeast; occasional national travel) Evening and weekend availability required Must be 21+
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