Mammoth Brands Inc.
Senior Brand Activations Manager, Lume + Mando New York, NY
Mammoth Brands Inc., New York, New York, us, 10261
Senior Brand Activations Manager, Lume + Mando
New York, NY Overview
About Mammoth Brands Mammoth Brands (formerly Harrys Inc.) is the modern CPG company behind brands Harrys, Flamingo, Lume, and Mando. Were building a new modeland homefor brands, founders, and talent looking to solve unmet needs, improve peoples lives, and ultimately challenge the status quo. Our mission is to Create Things People Like More. Everything we do should be better than what already exists, and if its not, we dont do it. This guides everything we do, from product experiences to our culture and community impact. We started in 2013 when our co-founders created Harrys. They built the brand online first, prioritizing direct relationships with customers, and in the process created a playbook and platform to help other brands grow. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years. We maintain a small, scrappy, entrepreneurial culture and are committed to making a positive impact, having donated over $20 million through our nonprofit partners to date. About the Role
We are seeking an ingenious Senior Brand Activations Manager for Lume Deodorant to develop and execute strategies and programs that bring the Lume and Mando brands to life. In this role, you will drive meaningful connections with current and potential consumers by creating engaging experiences that build brand awareness, drive engagement, and foster positive brand perception. Responsibilities
Own the strategic thinking, planning, hands-on execution and evaluation of 360 regional and national marketing activations that help build our brands above and beyond always-on marketing channels. Identify potential partners, negotiate agreements, and oversee the execution of partnership programs to enhance brand visibility, drive sales, and build positive brand associations. Serve as project lead on brand partnerships, sponsorships, and events, providing direction and oversight to a cross-functional team, external partners, agencies and vendors to deliver effective and measurable results on-time and on-budget. Plan and manage budgets to ensure thoughtful stewardship. Develop and manage all applicable processes and workflows to ensure effective communication and resourcing. Ensure brand consistency and messaging in all external-facing marketing and communications forums. Stay current on data, trends, competitive landscape and standard methodologies related to brand activations, sponsorships, partnerships, events and experiential marketing. Qualifications
7+ years of relevant experience in sponsorship, partnerships, event, project and budget management, with a track record of delivering brand growth through creative and highly effective marketing activations beyond just traditional paid and organic marketing channels. Prior experience in beauty, personal care or lifestyle brands is a plus. Demonstrated experience identifying and evaluating partnerships, negotiating agreements, managing partnership programs, and measuring/reporting on program performance. Demonstrates broad knowledge of all marcomm areas of expertise, including but not limited to public relations/earned media, events, social, digital, storytelling/content development, paid media/advertising. Contract and negotiation skills constructing and reviewing the most advantageous agreements with suppliers/external partners. Robust list of contacts to help get conversations started. Creative mind with experience putting new ideas into practice and assessing results. Demonstrated ability to use data and event trends to inform decision-making, risk assessments, and strategic planning. Highly organized and decisive, with a track record of managing multiple time-sensitive projects in fast-paced settings. Excellent written and verbal communication skills; comfortable coordinating across diverse teams and clearly documenting plans, timelines, and outcomes. Strong ability to work as part of a team, demonstrate initiative and solve problems effectively and independently. Ability and comfort level to connect with consumers and key stakeholders. Ability to manage relationships with key vendors and partners (e.g. venues, properties, suppliers, etc.). Proficiency with ClickUp, Wrike, Smartsheet, or other project management software. Bachelor's degree or equivalent work experience. Ability to travel up to 30% of the time during peak months (spring/summer) with weekend availability where required. Team and Collaboration
Reporting to Brand Director, Lume Working on the Lume + Mando Marketing team Lead a cross-functional team to deliver brand activations by collaborating with Product, Finance, Operations, Creative, Marketing, DTC, and Retail teams. Benefits and perks
Medical, dental, and vision coverage Equity in Mammoth Brands Flexible time off and working hours Wellness and L&D stipends 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years 20 fully paid weeks off for birth or 16 weeks for other paths to parenthood IRL and virtual events, including happy hours, team building, and rooftop gatherings Free products from all of our brands The Mammoth Brands working model is in-office Tuesday, Wednesday, and Thursday. Our 70,000 square foot SoHo office is decked out with bagels on Wednesdays, lunch on Tuesdays and Thursdays, and fully stocked kitchens with snacks, coffee, and drinks every day. We also offer free products and opportunities to have meetings without Zoom. We cant quantify all of the intangible things we think youll love about working at Mammoth Brands, like the exciting challenges, the smart and humble team, and our supportive and inclusive culture. Our salary ranges reflect competitive pay for our size and industry and are one component of our total rewards package. The base salary hiring range for this position is $118,000 - $150,000, with final offers based on location, skill, and experience. Mammoth Brands is committed to creating an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. We are an Equal Opportunity Employer and do not discriminate on the basis of race, color, creed, national origin, religion, sex, pregnancy, childbirth and related medical conditions, parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, sexual orientation, marital or family status, political affiliation, military service, or other protected characteristics. We also respect EEOC laws and strive to foster diversity across our company. We welcome applicants from diverse backgrounds and perspectives. Please consider answering the optional diversity questions to help us better understand our applicant pool. #J-18808-Ljbffr
New York, NY Overview
About Mammoth Brands Mammoth Brands (formerly Harrys Inc.) is the modern CPG company behind brands Harrys, Flamingo, Lume, and Mando. Were building a new modeland homefor brands, founders, and talent looking to solve unmet needs, improve peoples lives, and ultimately challenge the status quo. Our mission is to Create Things People Like More. Everything we do should be better than what already exists, and if its not, we dont do it. This guides everything we do, from product experiences to our culture and community impact. We started in 2013 when our co-founders created Harrys. They built the brand online first, prioritizing direct relationships with customers, and in the process created a playbook and platform to help other brands grow. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years. We maintain a small, scrappy, entrepreneurial culture and are committed to making a positive impact, having donated over $20 million through our nonprofit partners to date. About the Role
We are seeking an ingenious Senior Brand Activations Manager for Lume Deodorant to develop and execute strategies and programs that bring the Lume and Mando brands to life. In this role, you will drive meaningful connections with current and potential consumers by creating engaging experiences that build brand awareness, drive engagement, and foster positive brand perception. Responsibilities
Own the strategic thinking, planning, hands-on execution and evaluation of 360 regional and national marketing activations that help build our brands above and beyond always-on marketing channels. Identify potential partners, negotiate agreements, and oversee the execution of partnership programs to enhance brand visibility, drive sales, and build positive brand associations. Serve as project lead on brand partnerships, sponsorships, and events, providing direction and oversight to a cross-functional team, external partners, agencies and vendors to deliver effective and measurable results on-time and on-budget. Plan and manage budgets to ensure thoughtful stewardship. Develop and manage all applicable processes and workflows to ensure effective communication and resourcing. Ensure brand consistency and messaging in all external-facing marketing and communications forums. Stay current on data, trends, competitive landscape and standard methodologies related to brand activations, sponsorships, partnerships, events and experiential marketing. Qualifications
7+ years of relevant experience in sponsorship, partnerships, event, project and budget management, with a track record of delivering brand growth through creative and highly effective marketing activations beyond just traditional paid and organic marketing channels. Prior experience in beauty, personal care or lifestyle brands is a plus. Demonstrated experience identifying and evaluating partnerships, negotiating agreements, managing partnership programs, and measuring/reporting on program performance. Demonstrates broad knowledge of all marcomm areas of expertise, including but not limited to public relations/earned media, events, social, digital, storytelling/content development, paid media/advertising. Contract and negotiation skills constructing and reviewing the most advantageous agreements with suppliers/external partners. Robust list of contacts to help get conversations started. Creative mind with experience putting new ideas into practice and assessing results. Demonstrated ability to use data and event trends to inform decision-making, risk assessments, and strategic planning. Highly organized and decisive, with a track record of managing multiple time-sensitive projects in fast-paced settings. Excellent written and verbal communication skills; comfortable coordinating across diverse teams and clearly documenting plans, timelines, and outcomes. Strong ability to work as part of a team, demonstrate initiative and solve problems effectively and independently. Ability and comfort level to connect with consumers and key stakeholders. Ability to manage relationships with key vendors and partners (e.g. venues, properties, suppliers, etc.). Proficiency with ClickUp, Wrike, Smartsheet, or other project management software. Bachelor's degree or equivalent work experience. Ability to travel up to 30% of the time during peak months (spring/summer) with weekend availability where required. Team and Collaboration
Reporting to Brand Director, Lume Working on the Lume + Mando Marketing team Lead a cross-functional team to deliver brand activations by collaborating with Product, Finance, Operations, Creative, Marketing, DTC, and Retail teams. Benefits and perks
Medical, dental, and vision coverage Equity in Mammoth Brands Flexible time off and working hours Wellness and L&D stipends 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years 20 fully paid weeks off for birth or 16 weeks for other paths to parenthood IRL and virtual events, including happy hours, team building, and rooftop gatherings Free products from all of our brands The Mammoth Brands working model is in-office Tuesday, Wednesday, and Thursday. Our 70,000 square foot SoHo office is decked out with bagels on Wednesdays, lunch on Tuesdays and Thursdays, and fully stocked kitchens with snacks, coffee, and drinks every day. We also offer free products and opportunities to have meetings without Zoom. We cant quantify all of the intangible things we think youll love about working at Mammoth Brands, like the exciting challenges, the smart and humble team, and our supportive and inclusive culture. Our salary ranges reflect competitive pay for our size and industry and are one component of our total rewards package. The base salary hiring range for this position is $118,000 - $150,000, with final offers based on location, skill, and experience. Mammoth Brands is committed to creating an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. We are an Equal Opportunity Employer and do not discriminate on the basis of race, color, creed, national origin, religion, sex, pregnancy, childbirth and related medical conditions, parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, sexual orientation, marital or family status, political affiliation, military service, or other protected characteristics. We also respect EEOC laws and strive to foster diversity across our company. We welcome applicants from diverse backgrounds and perspectives. Please consider answering the optional diversity questions to help us better understand our applicant pool. #J-18808-Ljbffr