Senior Brand Manager, Lume Deodorant New York, NY

Mammoth Brands (formerly Harrys Inc.) is the modern CPG company behind brands Harrys, Flamingo, Lume, and Mando. Were building a new modeland homebrands, founders, and talent looking to solve unmet needs, improve peoples lives, and ultimately challenge the status quo. Our mission is to Create Things People Like More. Simply put: everything we do should be better than what already exists. If its not, we dont do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community. We got our start in 2013 when our co-founders created Harry's. They built the brand differentlyonline first, prioritizing direct relationships with customersand in the process learned theyd created something bigger: a playbook and platform that could help other brands grow and scale to their full potential, and a vision to reimagine consumer packaged goods. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more, that better serves its customers, employees, and community. As a company, were also committed to making a positive impact and have donated over $20 million through our network of nonprofit partners to date. About the Role We are seeking a visionary Senior Brand Manager for Lume Deodorant to drive impact on a high growth product. In this role, you will drive brand performance and growth through strategic decisions related to pricing, promotion, innovation, margin, and distribution by leveraging data and insights to understand category and consumer dynamics, monitoring brand performance, and recommending optimizations. The Senior Brand Manager will also contribute to new product development from brief to launch, maintain an omni-channel calendar of key brand moments, analyze market trends and competitor activity for growth opportunities, and manage the brand budget including invoicing, PO creation, and reconciliation. What you will accomplish

Lead brand strategies rooted in deep consumer insights and cultural understanding. Develop and execute integrated marketing plans across media, content, innovation, and retail, driving both long-term brand equity and short-term demand. Own P&L performance and deliver growth through strategic choices across pricing, promotion, innovation, margin, and distribution Leverage data tools and consumer insights to develop firm understanding of category and consumer dynamics. Monitor performance of the brand and proactively recommend optimizations informed by an in-depth understanding of the brand positioning, consumer target, category and competitive set. With the support of the Brand Director, contribute to the process of bringing new products to life, from project brief development to launch, using the Stage Gate process. Develop and maintain an omni-channel calendar of key brand moments (product launches, deal periods, in-store marketing activity, big marketing activations, etc.) thats widely shared. Analyze market trends and competitor activity to identify opportunities for growth. Manage brand budget to include invoicing, PO creation, and reconciliation This should describe you

Bachelors degree required, preferably in Marketing, Communications, or a related field. MBA is preferred. 7+ years of progressive experience in brand management for consumer products, with a track record of executing marketing strategies and impactful omni-channel campaigns. Prior experience in beauty, personal care or lifestyle brands is preferred Proven experience leading cross-functional teams Proven experience managing a business in a matrixed environment. Experience developing project briefs and creative briefs. Strong commercial and strategic acumen, with experience in P&L and budget management Experience defining an innovation roadmap and navigating the product development process to commercialize and launch new items Ability to lead through ambiguity and operate with independence. Organized and able to see through projects from start to finish: knows how to drive high level strategy but can also steer projects to completion Curious and analyticalyou dig into the data, connect the dots, and bring forward clear, actionable insights Proactive and resourcefulcomfortable working through ambiguity and solving problems independently Here's who you'll work with

Reporting to Brand Director, Lume Working on the Lume + Mando Marketing team Lead cross-functional team to deliver omni-channel product launches by collaborating with Product, Finance, Creative, Marketing, DTC, Retail, and Amazon teams. Benefits and perks

Medical, dental, and vision coverage Equity in Mammoth Brands Flexible time off and working hours Wellness and L&D stipends 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop Free products from all of our brands

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