The Keller Group
Brand Manager
The Keller Group is looking for a proven Brand Manager with classic CPG training to bring expertise and leadership to a well-established, respected organization in the Greater Phoenix area (offering relocation assistance). This is a high-visibility role where you'll be responsible for managing a portfolio of products, leading cross-functional teams, and driving initiatives that build incremental growth and long-term brand equity. As Brand Manager, you'll act as the owner of your business, blending strategy with execution across portfolio management, consumer insights, innovation, and campaign development. With exposure to P&L and senior leadership, this role is designed to prepare you for advancement, offering a clear path to Senior Brand Manager for those who demonstrate strong performance and leadership. Brand Manager Job Responsibilities:
Shape Brand Growth: Drive portfolio performance by analyzing market trends, rationalizing SKUs, and identifying opportunities for innovation and new product introductions. Turn Insights into Action: Translate consumer, customer, competitive, and culinary data into strategies that fuel growth and differentiate the brand in the marketplace. Lead from Concept to Launch: Partner with cross-functional teams from initial scoping and kickoff through commercialization and post-launch evaluation, ensuring flawless execution at every stage. Champion Brand Strategy: Develop and execute brand plans across channels, managing the full marketing mix (positioning, product assortment, pricing, promotion, placement, and packaging) as both consumer advocate and brand steward. Bring Campaigns to Life: Oversee integrated marketing efforts spanning advertising, PR, sponsorships, events, packaging, and digital/paid media to amplify brand visibility and engagement. Activate at Retail: Design and execute retail-specific activation strategies that connect with shoppers and drive conversion in-store and online. Elevate Brand Sponsorships: Build and manage high-impact partnershipsincluding collaborations with professional sports teamsto expand brand reach, drive consumer loyalty, and strengthen community presence. Create Impactful Campaigns: Develop compelling briefs and oversee campaign execution while monitoring and analyzing results to optimize effectiveness. Fuel Sales Growth: Collaborate with sales and analytics teams to deliver competitive sell-in presentations, trade programs, and promotional materials that unlock incremental growth opportunities. Stay Flexible: Take on additional responsibilities as needed, contributing to a dynamic and collaborative team environment. Requirements
Brand Manager Job Qualifications: Education: Bachelor's degree in Marketing, Business, or a related field required; MBA strongly preferred. Experience: 4+ years in brand or product management within CPG or beverage industries. Analytics: Proficiency with market data tools such as Circana/IRI or Nielsen preferred; strong analytical skills and solid business acumen required. Financial Acumen: Prior P&L management or exposure is highly valued. Technical Skills: Proficient in Microsoft Office Suite, with advanced Excel capabilities.
The Keller Group is looking for a proven Brand Manager with classic CPG training to bring expertise and leadership to a well-established, respected organization in the Greater Phoenix area (offering relocation assistance). This is a high-visibility role where you'll be responsible for managing a portfolio of products, leading cross-functional teams, and driving initiatives that build incremental growth and long-term brand equity. As Brand Manager, you'll act as the owner of your business, blending strategy with execution across portfolio management, consumer insights, innovation, and campaign development. With exposure to P&L and senior leadership, this role is designed to prepare you for advancement, offering a clear path to Senior Brand Manager for those who demonstrate strong performance and leadership. Brand Manager Job Responsibilities:
Shape Brand Growth: Drive portfolio performance by analyzing market trends, rationalizing SKUs, and identifying opportunities for innovation and new product introductions. Turn Insights into Action: Translate consumer, customer, competitive, and culinary data into strategies that fuel growth and differentiate the brand in the marketplace. Lead from Concept to Launch: Partner with cross-functional teams from initial scoping and kickoff through commercialization and post-launch evaluation, ensuring flawless execution at every stage. Champion Brand Strategy: Develop and execute brand plans across channels, managing the full marketing mix (positioning, product assortment, pricing, promotion, placement, and packaging) as both consumer advocate and brand steward. Bring Campaigns to Life: Oversee integrated marketing efforts spanning advertising, PR, sponsorships, events, packaging, and digital/paid media to amplify brand visibility and engagement. Activate at Retail: Design and execute retail-specific activation strategies that connect with shoppers and drive conversion in-store and online. Elevate Brand Sponsorships: Build and manage high-impact partnershipsincluding collaborations with professional sports teamsto expand brand reach, drive consumer loyalty, and strengthen community presence. Create Impactful Campaigns: Develop compelling briefs and oversee campaign execution while monitoring and analyzing results to optimize effectiveness. Fuel Sales Growth: Collaborate with sales and analytics teams to deliver competitive sell-in presentations, trade programs, and promotional materials that unlock incremental growth opportunities. Stay Flexible: Take on additional responsibilities as needed, contributing to a dynamic and collaborative team environment. Requirements
Brand Manager Job Qualifications: Education: Bachelor's degree in Marketing, Business, or a related field required; MBA strongly preferred. Experience: 4+ years in brand or product management within CPG or beverage industries. Analytics: Proficiency with market data tools such as Circana/IRI or Nielsen preferred; strong analytical skills and solid business acumen required. Financial Acumen: Prior P&L management or exposure is highly valued. Technical Skills: Proficient in Microsoft Office Suite, with advanced Excel capabilities.