Cypress HCM
Get AI-powered advice on this job and more exclusive features.
Base pay range
This range is provided by Cypress HCM. Your actual pay will be based on your skills and experience talk with your recruiter to learn more. $62.48/hr - $80.17/hr Go-To-Market Associate, The B2B Institute Overview
We are the worlds largest professional network, built to help members of all backgrounds and experiences achieve more in their careers. Our vision is to create economic opportunity for every member of the global workforce. Every day our members use our products to make connections, discover opportunities, build skills, and gain insights. We believe amazing things happen when we work together in an environment where everyone feels a true sense of belonging, and that what matters most in a candidate is having the skills needed to succeed. It inspires us to invest in our talent and support career growth. Join us to challenge yourself with work that matters. We trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a company office, depending on whats best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role. We are looking for a B2B Institute GTM Associate to join our team. The B2B Institute is an influential global think tank funded by LinkedIn Marketing Solutions to advance the innovation agenda of the B2B industry. We challenge conventional wisdom with contrarian perspectives that unlock the power of marketing as a strategic growth driver for businesses. Location: NYC (hybrid - 2+ days/week, Tues required) Work Schedule: Full Time Responsibilities
Execute established social media strategy with 2x weekly LinkedIn posting schedule to maintain brand presence and engagement Coordinate with external agencies (Brands2Life, Born Design) to ensure timely content creation, review, and optimization Manage daily community engagement including response protocols and relationship building across B2B Institute channels Support major research launch campaigns Transform research insights into social-friendly formats and develop launch-specific content calendars Track engagement metrics, reach, and performance across all social channels with monthly reporting Maintain content variety across formats (static, video, carousel, articles) using Sprinklr platform Coordinate campaign operations across paid, owned, and earned channels Ensure brand voice consistency and quality standards across all content Document processes and prepare comprehensive handoff materials for returning team member Basic Qualifications
BA/BS degree in marketing, communications, or related field 2-5+ years of experience managing B2B social media accounts, preferably with LinkedIn focus 2+ years of experience with social media management platforms (Sprinklr preferred, training provided) 2+ years of demonstrated experience growing engagement and reach on professional platforms Preferred Qualifications
Experience in B2B marketing or thought leadership content Research publication or thought leadership promotion background Professional services or consulting industry familiarity Video content coordination and optimization experience Advanced LinkedIn analytics and optimization techniques Agency coordination experience with established vendor management protocols Content calendar management and multi-format content creation Analytics and performance measurement with ability to optimize based on data Project management capabilities with attention to deadline management Excellent written communication skills with demonstrated copywriting ability Experience working with external agencies and managing vendor relationships Community management experience for technical fields Suggested Skills
Social Media Management Campaign Operations Content Creation Analytics & Performance Measurement Project Management Copywriting Agency Management Compensation
$62.48 - $80.17/hr. (W2/Non-Exempt) Req# 16017 Seniority level
Mid-Senior level Employment type
Contract Job function
Marketing, Advertising, and Analyst Industries
Social Networking Platforms Computer and Network Security Software Development Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
This range is provided by Cypress HCM. Your actual pay will be based on your skills and experience talk with your recruiter to learn more. $62.48/hr - $80.17/hr Go-To-Market Associate, The B2B Institute Overview
We are the worlds largest professional network, built to help members of all backgrounds and experiences achieve more in their careers. Our vision is to create economic opportunity for every member of the global workforce. Every day our members use our products to make connections, discover opportunities, build skills, and gain insights. We believe amazing things happen when we work together in an environment where everyone feels a true sense of belonging, and that what matters most in a candidate is having the skills needed to succeed. It inspires us to invest in our talent and support career growth. Join us to challenge yourself with work that matters. We trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a company office, depending on whats best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role. We are looking for a B2B Institute GTM Associate to join our team. The B2B Institute is an influential global think tank funded by LinkedIn Marketing Solutions to advance the innovation agenda of the B2B industry. We challenge conventional wisdom with contrarian perspectives that unlock the power of marketing as a strategic growth driver for businesses. Location: NYC (hybrid - 2+ days/week, Tues required) Work Schedule: Full Time Responsibilities
Execute established social media strategy with 2x weekly LinkedIn posting schedule to maintain brand presence and engagement Coordinate with external agencies (Brands2Life, Born Design) to ensure timely content creation, review, and optimization Manage daily community engagement including response protocols and relationship building across B2B Institute channels Support major research launch campaigns Transform research insights into social-friendly formats and develop launch-specific content calendars Track engagement metrics, reach, and performance across all social channels with monthly reporting Maintain content variety across formats (static, video, carousel, articles) using Sprinklr platform Coordinate campaign operations across paid, owned, and earned channels Ensure brand voice consistency and quality standards across all content Document processes and prepare comprehensive handoff materials for returning team member Basic Qualifications
BA/BS degree in marketing, communications, or related field 2-5+ years of experience managing B2B social media accounts, preferably with LinkedIn focus 2+ years of experience with social media management platforms (Sprinklr preferred, training provided) 2+ years of demonstrated experience growing engagement and reach on professional platforms Preferred Qualifications
Experience in B2B marketing or thought leadership content Research publication or thought leadership promotion background Professional services or consulting industry familiarity Video content coordination and optimization experience Advanced LinkedIn analytics and optimization techniques Agency coordination experience with established vendor management protocols Content calendar management and multi-format content creation Analytics and performance measurement with ability to optimize based on data Project management capabilities with attention to deadline management Excellent written communication skills with demonstrated copywriting ability Experience working with external agencies and managing vendor relationships Community management experience for technical fields Suggested Skills
Social Media Management Campaign Operations Content Creation Analytics & Performance Measurement Project Management Copywriting Agency Management Compensation
$62.48 - $80.17/hr. (W2/Non-Exempt) Req# 16017 Seniority level
Mid-Senior level Employment type
Contract Job function
Marketing, Advertising, and Analyst Industries
Social Networking Platforms Computer and Network Security Software Development Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr