Abe
Overview
Senior Social Media Advertising Strategist (Remote US) Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team. This is an on-ground floor opportunity at a fast-growing specialty agency. The base pay range is $85,000.00/yr - $95,000.00/yr. Responsibilities
Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to align tasks, ensure quality, and identify improvements Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Provide fractional support for internal marketing in support of a boutique agency Understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Manage personal productivity and utilization Collaborate with the Associate Director to achieve internal and client goals Understand the value of programmatic campaigns Drive cross-sells, upsells and referrals via client relationships Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI What You Offer
4+ years experience at a performance/digital marketing agency with hands-on support for B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Knowledge of LinkedIn ad units (e.g., conversation ads, document ads, CTV, and more) Proficiency with platforms and tools like LinkedIn Campaign Manager, Zoominfo, 6Sense Ability to delegate to junior team members Strong understanding of paid principles: keyword research, ad copywriting, bid management, and optimization Ability to analyze performance data using Google Analytics/GA4, Excel, or similar tools Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title, etc. Proven success with mid-market or enterprise accounts Ability to translate and articulate strategy with data-driven storytelling Competitive, curious problem solver with a growth mindset Ability to organize, prioritize, and manage multiple projects Quality-focused and committed to sustainable advertising practice Willingness to travel to visit clients approximately once per year per client or as needed What Success Looks Like
Embodies our core values in all interactions Effectively manages approximately five mid-tier and enterprise accounts Meets and exceeds department KPIs, including client growth and satisfaction Builds client trust and fosters renewals Cross-sells services aligned with client goals Communicates results clearly to client contacts and executives Makes exceptional strategic decisions for accounts Benefits
Base salary range $85,000–$95,000 USD with potential for bonus eligibility; actual salary may vary Medical, dental, vision plans, disability, and life insurance for you and your family Employer-paid plan for you and partial employer contribution for dependents Wellbeing and lifestyle benefits: mental health access, physical services, and wellness programs Time Off: Unlimited PTO (2-week minimum), paid holidays, your birthday off, end-of-year recharge, paid parental leave Retirement: Traditional and Roth 401(k) with 3% company match Annual bonus based on tenure Work Environment Requirements
Remote-first company; you may work from anywhere in the US with optional offices in Irvine, CA. Global opportunities may exist where we have established entities; work authorization and residence must be in the relevant country. This role operates 100% virtually from a home office and primarily uses Zoom and Slack. You will need a reliable internet connection and a professional background. Reasonable accommodations may be made for qualified individuals with disabilities. If you require reasonable accommodations in completing this application or participating in the process, please contact careers@directiveconsulting.com. Additional Information
At Abe, one of our core values is People First. We are committed to a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Referrals increase your chances of interviewing. Get notified about new Social Media Strategist jobs in Boston, MA. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Advertising Services
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Senior Social Media Advertising Strategist (Remote US) Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team. This is an on-ground floor opportunity at a fast-growing specialty agency. The base pay range is $85,000.00/yr - $95,000.00/yr. Responsibilities
Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to align tasks, ensure quality, and identify improvements Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Provide fractional support for internal marketing in support of a boutique agency Understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Manage personal productivity and utilization Collaborate with the Associate Director to achieve internal and client goals Understand the value of programmatic campaigns Drive cross-sells, upsells and referrals via client relationships Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI What You Offer
4+ years experience at a performance/digital marketing agency with hands-on support for B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Knowledge of LinkedIn ad units (e.g., conversation ads, document ads, CTV, and more) Proficiency with platforms and tools like LinkedIn Campaign Manager, Zoominfo, 6Sense Ability to delegate to junior team members Strong understanding of paid principles: keyword research, ad copywriting, bid management, and optimization Ability to analyze performance data using Google Analytics/GA4, Excel, or similar tools Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title, etc. Proven success with mid-market or enterprise accounts Ability to translate and articulate strategy with data-driven storytelling Competitive, curious problem solver with a growth mindset Ability to organize, prioritize, and manage multiple projects Quality-focused and committed to sustainable advertising practice Willingness to travel to visit clients approximately once per year per client or as needed What Success Looks Like
Embodies our core values in all interactions Effectively manages approximately five mid-tier and enterprise accounts Meets and exceeds department KPIs, including client growth and satisfaction Builds client trust and fosters renewals Cross-sells services aligned with client goals Communicates results clearly to client contacts and executives Makes exceptional strategic decisions for accounts Benefits
Base salary range $85,000–$95,000 USD with potential for bonus eligibility; actual salary may vary Medical, dental, vision plans, disability, and life insurance for you and your family Employer-paid plan for you and partial employer contribution for dependents Wellbeing and lifestyle benefits: mental health access, physical services, and wellness programs Time Off: Unlimited PTO (2-week minimum), paid holidays, your birthday off, end-of-year recharge, paid parental leave Retirement: Traditional and Roth 401(k) with 3% company match Annual bonus based on tenure Work Environment Requirements
Remote-first company; you may work from anywhere in the US with optional offices in Irvine, CA. Global opportunities may exist where we have established entities; work authorization and residence must be in the relevant country. This role operates 100% virtually from a home office and primarily uses Zoom and Slack. You will need a reliable internet connection and a professional background. Reasonable accommodations may be made for qualified individuals with disabilities. If you require reasonable accommodations in completing this application or participating in the process, please contact careers@directiveconsulting.com. Additional Information
At Abe, one of our core values is People First. We are committed to a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Referrals increase your chances of interviewing. Get notified about new Social Media Strategist jobs in Boston, MA. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Advertising Services
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