Abe
Overview
Senior Paid Social Strategist (Remote US) Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Abe is a specialized consultancy focused exclusively on social media advertising. We help clients leverage LinkedIn, Meta and more to reach, engage, and convert target audiences. This role reports to the Associate Director and is a crucial part of the social media team. This is an opportunity to be on the ground floor of a fast-growing specialty agency. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. Responsibilities
Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements Build strategies for clients each quarter Ability to create, maintain, and optimize budgets for paid media campaigns Provide fractional support for internal marketing in support of a boutique agency within Directive Understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Responsible for personal productivity and utilization Collaborate with the Associate Director to achieve internal and client goals Understand the value of Programmatic campaigns Drive cross-sells, upsells and referrals via client relationships and professional network Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI What You Offer (Qualifications)
4+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more Proficiency with advertising platforms and tools like LinkedIn Campaign Manager, ZoomInfo, 6sense, and more Ability to delegate to junior team members Strong understanding of Paid principles including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools such as Google Analytics/GA4, Excel, or other analytics platforms Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title, etc. Proven success with mid-market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Problem solver who is competitive and curious Curious about industry trends and opportunities to grow and share Ability to organize, prioritize and manage multiple projects simultaneously Quality-focused with a sustainable approach to advertising Willingness to travel to visit clients approximately once per year, per client or as needed What Success Looks Like
Embody Abe core values in interactions Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department KPIs, including client growth and satisfaction scores Build client trust and relationships that lead to renewals Cross-sell services aligned with client goals Clearly communicate results to client contacts and executives Make strong strategic decisions for accounts Benefits
Base salary range in the United States: $85,000-$95,000 USD with potential for bonus eligibility; actual salary may vary Medical, dental, vision plans, disability, and life insurance for you and your family Employer-paid plan for you; partial contribution for dependents Benefits to Support the Whole Person: Mental health via Spring Health and Headspace; physical health via Omada; fertility support; virtual workouts; One Medical membership Time Off: Unlimited PTO (2-week minimum), paid holidays, birthday off, year-end recharge (Dec 24 - Jan 1), paid parental leave 401(k) with 3% employer match (Traditional and Roth) Annual bonus based on tenure Work Environment
Remote-first company; work from anywhere in the US with optional state-of-the-art offices in Irvine, CA. Global opportunities may be available in Canada, the UK, and Australia where applicable. Must have work authorization for the location and reside there permanently for global roles. This role operates 100% virtually from home. Collaboration is via Zoom and Slack. A laptop and necessary software/tools are provided as needed. Reasonable accommodations may be made for qualified individuals with disabilities. For accommodations in completing the application or interview process, please contact careers@directiveconsulting.com. Equal Opportunity
At Abe, we value People First. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
#J-18808-Ljbffr
Senior Paid Social Strategist (Remote US) Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Abe is a specialized consultancy focused exclusively on social media advertising. We help clients leverage LinkedIn, Meta and more to reach, engage, and convert target audiences. This role reports to the Associate Director and is a crucial part of the social media team. This is an opportunity to be on the ground floor of a fast-growing specialty agency. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. Responsibilities
Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements Build strategies for clients each quarter Ability to create, maintain, and optimize budgets for paid media campaigns Provide fractional support for internal marketing in support of a boutique agency within Directive Understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Responsible for personal productivity and utilization Collaborate with the Associate Director to achieve internal and client goals Understand the value of Programmatic campaigns Drive cross-sells, upsells and referrals via client relationships and professional network Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI What You Offer (Qualifications)
4+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more Proficiency with advertising platforms and tools like LinkedIn Campaign Manager, ZoomInfo, 6sense, and more Ability to delegate to junior team members Strong understanding of Paid principles including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools such as Google Analytics/GA4, Excel, or other analytics platforms Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title, etc. Proven success with mid-market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Problem solver who is competitive and curious Curious about industry trends and opportunities to grow and share Ability to organize, prioritize and manage multiple projects simultaneously Quality-focused with a sustainable approach to advertising Willingness to travel to visit clients approximately once per year, per client or as needed What Success Looks Like
Embody Abe core values in interactions Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department KPIs, including client growth and satisfaction scores Build client trust and relationships that lead to renewals Cross-sell services aligned with client goals Clearly communicate results to client contacts and executives Make strong strategic decisions for accounts Benefits
Base salary range in the United States: $85,000-$95,000 USD with potential for bonus eligibility; actual salary may vary Medical, dental, vision plans, disability, and life insurance for you and your family Employer-paid plan for you; partial contribution for dependents Benefits to Support the Whole Person: Mental health via Spring Health and Headspace; physical health via Omada; fertility support; virtual workouts; One Medical membership Time Off: Unlimited PTO (2-week minimum), paid holidays, birthday off, year-end recharge (Dec 24 - Jan 1), paid parental leave 401(k) with 3% employer match (Traditional and Roth) Annual bonus based on tenure Work Environment
Remote-first company; work from anywhere in the US with optional state-of-the-art offices in Irvine, CA. Global opportunities may be available in Canada, the UK, and Australia where applicable. Must have work authorization for the location and reside there permanently for global roles. This role operates 100% virtually from home. Collaboration is via Zoom and Slack. A laptop and necessary software/tools are provided as needed. Reasonable accommodations may be made for qualified individuals with disabilities. For accommodations in completing the application or interview process, please contact careers@directiveconsulting.com. Equal Opportunity
At Abe, we value People First. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
#J-18808-Ljbffr