Informa Markets
Overview
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. This role is based in the Shawnee, KS or Washington, D.C. office. Join our dynamic Product Marketing team, where you’ll play a key role in driving growth and retention for our subscription-based portfolio of news, insights, market intelligence, data products and consulting serving the global aerospace and aviation sector. We are looking for a data-driven marketer who thrives in a fast-paced, global B2B environment and is passionate about creating demand, generating leads, and supporting the customer journey from awareness to advocacy. Role Accountability and Duties
Develop and execute multi-channel campaigns across web, email, social, paid media (PPC/display), and marketing automation platforms to drive lead generation (MQLs) and direct eCommerce sales, with a strong focus on performance metrics and ROI. Implement account-based marketing (ABM) strategies to retain and grow existing customer accounts, uncover opportunities for upsell and cross-sell, and win new business in priority segments. Leverage customer, market, and competitive insights to inform positioning, messaging, and campaign strategy, ensuring marketing programs are tailored to the needs of aerospace and aviation professionals. Conduct ongoing market research to understand target buyer personas, track industry trends, monitor the competitive landscape, and assess brand perception to support data-informed decision-making. Collaborate with cross-functional teams to ensure campaigns align with business objectives and stakeholder priorities, contributing to pipeline growth and customer retention goals. Support content and collateral creation for sales and marketing initiatives, including sales presentations, brochures, case studies, flyers, and more, ensuring consistent messaging across touchpoints. Qualifications
Bachelor’s degree in business, marketing or related discipline or demonstrated experience 5+ years’ experience in a digital, B2B product marketing environment Experience in the Aviation, Aerospace or Defense sectors Ability to effectively communicate to stakeholders at all levels and foster a strong team environment Experience with marketing automation and CRM, along with analytical and ABM tools (e.g. Eloqua, Salesforce, Adobe Analytics, Google Analytics, ZoomInfo) Ability to work in a fast-paced environment with strong project-management skills Exceptional attention to detail, organizational and time-management skills Excellent communication skills Additional Information
We believe that great things happen when people connect face-to-face. We work in-person with each other, or with customers and partners, three days a week or more. When not in one of our offices or during events, you may work from home or remotely. We offer a rewarding environment, with benefits such as volunteering opportunities, training, flexible work arrangements, and comprehensive benefits. Salary range for this role is $65,875- $85,000 based on experience. This posting will automatically expire on October 6, 2025. We are an Equal Opportunities Employer; we value diversity and inclusion and base decisions on qualifications and merit. See how Informa handles your personal data when you apply for a job here. Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing Industries: Aviation and Aerospace Component Manufacturing
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Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. This role is based in the Shawnee, KS or Washington, D.C. office. Join our dynamic Product Marketing team, where you’ll play a key role in driving growth and retention for our subscription-based portfolio of news, insights, market intelligence, data products and consulting serving the global aerospace and aviation sector. We are looking for a data-driven marketer who thrives in a fast-paced, global B2B environment and is passionate about creating demand, generating leads, and supporting the customer journey from awareness to advocacy. Role Accountability and Duties
Develop and execute multi-channel campaigns across web, email, social, paid media (PPC/display), and marketing automation platforms to drive lead generation (MQLs) and direct eCommerce sales, with a strong focus on performance metrics and ROI. Implement account-based marketing (ABM) strategies to retain and grow existing customer accounts, uncover opportunities for upsell and cross-sell, and win new business in priority segments. Leverage customer, market, and competitive insights to inform positioning, messaging, and campaign strategy, ensuring marketing programs are tailored to the needs of aerospace and aviation professionals. Conduct ongoing market research to understand target buyer personas, track industry trends, monitor the competitive landscape, and assess brand perception to support data-informed decision-making. Collaborate with cross-functional teams to ensure campaigns align with business objectives and stakeholder priorities, contributing to pipeline growth and customer retention goals. Support content and collateral creation for sales and marketing initiatives, including sales presentations, brochures, case studies, flyers, and more, ensuring consistent messaging across touchpoints. Qualifications
Bachelor’s degree in business, marketing or related discipline or demonstrated experience 5+ years’ experience in a digital, B2B product marketing environment Experience in the Aviation, Aerospace or Defense sectors Ability to effectively communicate to stakeholders at all levels and foster a strong team environment Experience with marketing automation and CRM, along with analytical and ABM tools (e.g. Eloqua, Salesforce, Adobe Analytics, Google Analytics, ZoomInfo) Ability to work in a fast-paced environment with strong project-management skills Exceptional attention to detail, organizational and time-management skills Excellent communication skills Additional Information
We believe that great things happen when people connect face-to-face. We work in-person with each other, or with customers and partners, three days a week or more. When not in one of our offices or during events, you may work from home or remotely. We offer a rewarding environment, with benefits such as volunteering opportunities, training, flexible work arrangements, and comprehensive benefits. Salary range for this role is $65,875- $85,000 based on experience. This posting will automatically expire on October 6, 2025. We are an Equal Opportunities Employer; we value diversity and inclusion and base decisions on qualifications and merit. See how Informa handles your personal data when you apply for a job here. Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing Industries: Aviation and Aerospace Component Manufacturing
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