Informa
Overview
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. Job Description This role is based in the Shawnee, KS or Washington, D.C. office. Join our dynamic Product Marketing team, where you\'ll play a key role in driving growth and retention for our subscription-based portfolio of news, insights, market intelligence, data products and consulting serving the global aerospace and aviation sector. We\'re looking for a data-driven marketer who thrives in a fast-paced, global focused B2B environment and is passionate about creating demand, generating leads, and supporting the customer journey from awareness to advocacy. Aviation Week Network\'s portfolio delivers award-winning journalism, data, intelligence and analytical resources, world-class tradeshows and conferences, and results-driven marketing services and advertising to help our customers succeed. Aviation Week & Space Technology, the flagship publication of the Aviation Week Network, has been in print since 1916 and is recognized as a publication of record in the aviation and aerospace and defense industry. Role Accountability and Duties
Develop and execute multi-channel campaigns
across web, email, social, paid media (PPC/display), and marketing automation platforms to drive lead generation (MQLs) and direct eCommerce sales, with a strong focus on performance metrics and ROI. Implement account-based marketing (ABM) strategies
to retain and grow existing customer accounts, uncover opportunities for upsell and cross-sell, and win new business in priority segments. Leverage customer, market, and competitive insights
to inform positioning, messaging, and campaign strategy, ensuring marketing programs are tailored to the specific needs and pain points of aerospace and aviation professionals. Conduct ongoing market research
to understand target buyer personas, track industry trends, monitor the competitive landscape, and assess brand perception to support data-informed decision-making. Collaborate with cross-functional teams
to ensure campaigns align with business objectives and stakeholder priorities, contributing to pipeline growth and customer retention goals. Support content and collateral creation
for sales and marketing initiatives, including sales presentations, brochures, case studies, flyers, and more, ensuring consistent and compelling messaging across all touchpoints. Qualifications
Bachelor\'s degree in business, marketing or related discipline or demonstrated experience 5+ years\' experience working in a digital, B2B product marketing environment Experience in the Aviation, Aerospace or Defense sectors Ability to effectively communicate to stakeholders at all levels and foster a strong team environment Experience with marketing automation and CRM, along with analytical and ABM tools (e.g. Eloqua, SalesForce, Adobe Analytics, Google Analytics, ZoomInfo) Ability to work in a fast-paced environment with strong project-management skills Exceptional level of attention to detail, organizational and time-management skills Excellent communication skills Additional Information
We believe that great things happen when people connect face-to-face.
We work in-person with each other, or with customers and partners, three days a week or more. When you\'re not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. See what our colleagues have to say at LifeAt.Informa.com The salary range for this role is $65,875- $85,000 based on experience. The posting will automatically expire on October 6, 2025. We welcome your application even if you don\'t meet every listed requirement. We value equal opportunities and inclusive hiring and provide accommodations upon request during the hiring process. Our benefits include: Great community:
a welcoming culture with in-person and online social events, charity activities, and active colleague groups Broader impact:
time for volunteering with charity match funding Career opportunity:
bespoke training, mentoring, and internal job moves Time out:
PTO, holidays, birthday leave, and flexible remote work Competitive benefits, including 401k match, health, vision and dental insurance, parental leave and ESPP Wellbeing support through EAP, mental health resources, and wellness tools Recognition programs and global collaboration opportunities See how Informa handles your personal data when you apply for a job here.
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Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. Job Description This role is based in the Shawnee, KS or Washington, D.C. office. Join our dynamic Product Marketing team, where you\'ll play a key role in driving growth and retention for our subscription-based portfolio of news, insights, market intelligence, data products and consulting serving the global aerospace and aviation sector. We\'re looking for a data-driven marketer who thrives in a fast-paced, global focused B2B environment and is passionate about creating demand, generating leads, and supporting the customer journey from awareness to advocacy. Aviation Week Network\'s portfolio delivers award-winning journalism, data, intelligence and analytical resources, world-class tradeshows and conferences, and results-driven marketing services and advertising to help our customers succeed. Aviation Week & Space Technology, the flagship publication of the Aviation Week Network, has been in print since 1916 and is recognized as a publication of record in the aviation and aerospace and defense industry. Role Accountability and Duties
Develop and execute multi-channel campaigns
across web, email, social, paid media (PPC/display), and marketing automation platforms to drive lead generation (MQLs) and direct eCommerce sales, with a strong focus on performance metrics and ROI. Implement account-based marketing (ABM) strategies
to retain and grow existing customer accounts, uncover opportunities for upsell and cross-sell, and win new business in priority segments. Leverage customer, market, and competitive insights
to inform positioning, messaging, and campaign strategy, ensuring marketing programs are tailored to the specific needs and pain points of aerospace and aviation professionals. Conduct ongoing market research
to understand target buyer personas, track industry trends, monitor the competitive landscape, and assess brand perception to support data-informed decision-making. Collaborate with cross-functional teams
to ensure campaigns align with business objectives and stakeholder priorities, contributing to pipeline growth and customer retention goals. Support content and collateral creation
for sales and marketing initiatives, including sales presentations, brochures, case studies, flyers, and more, ensuring consistent and compelling messaging across all touchpoints. Qualifications
Bachelor\'s degree in business, marketing or related discipline or demonstrated experience 5+ years\' experience working in a digital, B2B product marketing environment Experience in the Aviation, Aerospace or Defense sectors Ability to effectively communicate to stakeholders at all levels and foster a strong team environment Experience with marketing automation and CRM, along with analytical and ABM tools (e.g. Eloqua, SalesForce, Adobe Analytics, Google Analytics, ZoomInfo) Ability to work in a fast-paced environment with strong project-management skills Exceptional level of attention to detail, organizational and time-management skills Excellent communication skills Additional Information
We believe that great things happen when people connect face-to-face.
We work in-person with each other, or with customers and partners, three days a week or more. When you\'re not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. See what our colleagues have to say at LifeAt.Informa.com The salary range for this role is $65,875- $85,000 based on experience. The posting will automatically expire on October 6, 2025. We welcome your application even if you don\'t meet every listed requirement. We value equal opportunities and inclusive hiring and provide accommodations upon request during the hiring process. Our benefits include: Great community:
a welcoming culture with in-person and online social events, charity activities, and active colleague groups Broader impact:
time for volunteering with charity match funding Career opportunity:
bespoke training, mentoring, and internal job moves Time out:
PTO, holidays, birthday leave, and flexible remote work Competitive benefits, including 401k match, health, vision and dental insurance, parental leave and ESPP Wellbeing support through EAP, mental health resources, and wellness tools Recognition programs and global collaboration opportunities See how Informa handles your personal data when you apply for a job here.
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