Affinity Gaming
Overview
Join to apply for the
VP Database Marketing
role at
Affinity Gaming . The Vice President of Database Marketing will oversee the design, implementation, and evaluation of all data-driven marketing initiatives for all properties. This individual will use SAS analytical tools to develop reinvestment strategies, marketing campaigns, compile customer lists, and analyze campaign results. This senior-level role functions as an individual contributor with the authority to make strategic decisions. The position will collaborate with IT, Marketing, and Operations teams. Responsibilities Database Marketing Strategy
Develop and execute database marketing strategies to drive revenue, customer loyalty, and retention across all properties. Partner with Marketing and Operations leadership to align marketing campaigns with business goals.
Data Analysis & Campaign Execution
Utilize SAS analytics to segment customers, create marketing lists, and monitor campaign performance. Conduct advanced statistical analysis to identify customer behaviors, trends, and opportunities for targeted promotions. Ensure marketing campaigns are optimized for ROI by conducting A/B testing; evaluate and understand market drivers.
Systems & Data Management
Maintain the integrity, accuracy, and security of customer data utilized in marketing campaigns. Collaborate with IT on database structures, data flows, and integration with other enterprise systems.
Qualifications Education & Experience
Bachelor’s degree in marketing, statistics, data science, or a related field required. At least 5 years of experience in database marketing, preferably in the casino, hospitality, or gaming industry. Demonstrates expertise in SAS analytics or other database marketing tools. Proven history of developing and implementing successful customer segmentation and targeted campaigns.
Skills & Competencies
Strong analytical, statistical, and quantitative skills. Ability to convert data insights into actionable business strategies. Excellent communication and presentation skills, with the ability to collaborate with senior leaders. Detail-oriented with excellent organizational and project management skills.
Disclaimer This job posting is intended to describe the general nature of this position. It is not intended to be an exhaustive list of all responsibilities, duties and skills required. Employee benefits may vary by location, position, length of service and employment status. Final candidates will be required to complete a drug test and background check. Many positions will require a state gaming license. Affinity Gaming is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status. #ZRAGL Seniority level Executive Employment type Full-time Job function Marketing and Sales Industries Hospitality Referrals increase your chances of interviewing at Affinity Gaming by 2x Get notified about new Vice President Database Marketing jobs in
Las Vegas, NV .
#J-18808-Ljbffr
Join to apply for the
VP Database Marketing
role at
Affinity Gaming . The Vice President of Database Marketing will oversee the design, implementation, and evaluation of all data-driven marketing initiatives for all properties. This individual will use SAS analytical tools to develop reinvestment strategies, marketing campaigns, compile customer lists, and analyze campaign results. This senior-level role functions as an individual contributor with the authority to make strategic decisions. The position will collaborate with IT, Marketing, and Operations teams. Responsibilities Database Marketing Strategy
Develop and execute database marketing strategies to drive revenue, customer loyalty, and retention across all properties. Partner with Marketing and Operations leadership to align marketing campaigns with business goals.
Data Analysis & Campaign Execution
Utilize SAS analytics to segment customers, create marketing lists, and monitor campaign performance. Conduct advanced statistical analysis to identify customer behaviors, trends, and opportunities for targeted promotions. Ensure marketing campaigns are optimized for ROI by conducting A/B testing; evaluate and understand market drivers.
Systems & Data Management
Maintain the integrity, accuracy, and security of customer data utilized in marketing campaigns. Collaborate with IT on database structures, data flows, and integration with other enterprise systems.
Qualifications Education & Experience
Bachelor’s degree in marketing, statistics, data science, or a related field required. At least 5 years of experience in database marketing, preferably in the casino, hospitality, or gaming industry. Demonstrates expertise in SAS analytics or other database marketing tools. Proven history of developing and implementing successful customer segmentation and targeted campaigns.
Skills & Competencies
Strong analytical, statistical, and quantitative skills. Ability to convert data insights into actionable business strategies. Excellent communication and presentation skills, with the ability to collaborate with senior leaders. Detail-oriented with excellent organizational and project management skills.
Disclaimer This job posting is intended to describe the general nature of this position. It is not intended to be an exhaustive list of all responsibilities, duties and skills required. Employee benefits may vary by location, position, length of service and employment status. Final candidates will be required to complete a drug test and background check. Many positions will require a state gaming license. Affinity Gaming is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status. #ZRAGL Seniority level Executive Employment type Full-time Job function Marketing and Sales Industries Hospitality Referrals increase your chances of interviewing at Affinity Gaming by 2x Get notified about new Vice President Database Marketing jobs in
Las Vegas, NV .
#J-18808-Ljbffr