Files.com
Overview
As VP of Product Marketing, your mandate isn’t to fix what’s broken — it’s to amplify what’s already working. You’ll take a company with exceptional customer trust and translate that love into messaging, campaigns, and positioning that deepen loyalty and expand our reach into the enterprise. At Files.com, product marketing is strategy at the core of growth. The VP of Product Marketing owns how we tell our story: messaging, positioning, and competitive narrative. This isn’t branding fluff — it’s about precision, clarity, and credibility with enterprise IT buyers who demand real substance. You’ll join a leadership team where marketing is already understood and respected at the highest levels. Our CEO is both an engineer and a marketer with a B2C growth background. Our CRO is a seasoned messaging expert who has implemented the Force Management framework many times over. You won’t be fighting for attention — you’ll be working shoulder-to-shoulder with leaders who speak your language and expect excellence. This is a career-defining role: a VP seat in a profitable, private equity–backed SaaS company, where you’ll sit in our Austin HQ alongside the CEO and CRO every day, shaping Files.com’s voice at the highest level. We are based in Austin, with a space designed for proximity to leadership, fast feedback loops, and in-person collaboration. You’ll be surrounded by peers who move fast, think deeply, and collaborate face-to-face. It’s the perfect setting for a VP who needs proximity to leadership and a team that thrives in person. We are beloved by our customers, with nearly 250 glowing reviews on G2. We’re the easiest to use in our category, and we hold the highest satisfaction scores as well. That reputation is a goldmine — your job is to amplify it into messaging, campaigns, and positioning that deepen trust and accelerate growth. What You’ll Do
Own Product Messaging & Positioning: Translate deep product and customer understanding into messaging frameworks that scale across teams and channels. Define our ICP, shape our differentiators, and ensure every touchpoint communicates clarity and authority. Drive Enterprise Reach & Pipeline: Build campaigns that resonate with enterprise IT leaders. Expand our footprint beyond current segments into under-penetrated enterprise markets. Elevate Files.com as a Market Leader: Own technical whitepapers, analyst briefings, competitive battlecards, and thought leadership. Position Files.com as the definitive modern, cloud-native file orchestration platform. Deepen Customer Engagement: Use case storytelling, integration campaigns, and success stories that don’t just win new customers — they expand and retain existing ones. Collaborate at the Highest Level: Work daily in-office alongside the CEO and CRO. Align Product, Sales, and Marketing leadership on messaging that drives growth and consistency. What Makes This Role Different
Engineer-Led, Marketing-Savvy Culture — Our CEO codes and comes from a B2C marketing background. You’ll never have to explain the value of your discipline. Scale What Works, Don’t Fix What’s Broken — Step into a strong foundation: a proven value framework, a refined brand guide, and a million-word sales & marketing content library. Beloved by Customers — With the highest satisfaction scores in our category, Files.com customers already validate the story you’ll be telling. Proximity to Power (and the Best Office in Austin) — This is an in-office Austin role. You’ll sit next to the CEO and CRO every day, shaping messaging and strategy at the executive level, from an office with skyline views and a rooftop deck. Customer-First Positioning — Our audience is discerning, technical IT professionals. You’ll speak their language and tell stories that resonate with credibility. Career-Defining Seat — A VP role in a profitable, PE-backed SaaS company where your work directly shapes how we go to market. Who Thrives Here
Marketers who think like builders — creating repeatable systems and frameworks, not one-off campaigns. Leaders with domain expertise — ideally with direct experience in enterprise IT, managed file transfer, or adjacent markets. Strategists who can go deep — using the product like a customer, staying sharp on the competition, and speaking with authority. Operators who seek early wins — delivering visible improvements in the first 60–90 days while building momentum for long-term impact. Collaborators who thrive in high-trust, high-performance environments. Bottom line
This isn’t a back-office branding role. This is a VP seat with a direct line to the CEO and CRO, where you’ll shape the product marketing strategy of a profitable, scaling SaaS company that’s already beloved by customers.
#J-18808-Ljbffr
As VP of Product Marketing, your mandate isn’t to fix what’s broken — it’s to amplify what’s already working. You’ll take a company with exceptional customer trust and translate that love into messaging, campaigns, and positioning that deepen loyalty and expand our reach into the enterprise. At Files.com, product marketing is strategy at the core of growth. The VP of Product Marketing owns how we tell our story: messaging, positioning, and competitive narrative. This isn’t branding fluff — it’s about precision, clarity, and credibility with enterprise IT buyers who demand real substance. You’ll join a leadership team where marketing is already understood and respected at the highest levels. Our CEO is both an engineer and a marketer with a B2C growth background. Our CRO is a seasoned messaging expert who has implemented the Force Management framework many times over. You won’t be fighting for attention — you’ll be working shoulder-to-shoulder with leaders who speak your language and expect excellence. This is a career-defining role: a VP seat in a profitable, private equity–backed SaaS company, where you’ll sit in our Austin HQ alongside the CEO and CRO every day, shaping Files.com’s voice at the highest level. We are based in Austin, with a space designed for proximity to leadership, fast feedback loops, and in-person collaboration. You’ll be surrounded by peers who move fast, think deeply, and collaborate face-to-face. It’s the perfect setting for a VP who needs proximity to leadership and a team that thrives in person. We are beloved by our customers, with nearly 250 glowing reviews on G2. We’re the easiest to use in our category, and we hold the highest satisfaction scores as well. That reputation is a goldmine — your job is to amplify it into messaging, campaigns, and positioning that deepen trust and accelerate growth. What You’ll Do
Own Product Messaging & Positioning: Translate deep product and customer understanding into messaging frameworks that scale across teams and channels. Define our ICP, shape our differentiators, and ensure every touchpoint communicates clarity and authority. Drive Enterprise Reach & Pipeline: Build campaigns that resonate with enterprise IT leaders. Expand our footprint beyond current segments into under-penetrated enterprise markets. Elevate Files.com as a Market Leader: Own technical whitepapers, analyst briefings, competitive battlecards, and thought leadership. Position Files.com as the definitive modern, cloud-native file orchestration platform. Deepen Customer Engagement: Use case storytelling, integration campaigns, and success stories that don’t just win new customers — they expand and retain existing ones. Collaborate at the Highest Level: Work daily in-office alongside the CEO and CRO. Align Product, Sales, and Marketing leadership on messaging that drives growth and consistency. What Makes This Role Different
Engineer-Led, Marketing-Savvy Culture — Our CEO codes and comes from a B2C marketing background. You’ll never have to explain the value of your discipline. Scale What Works, Don’t Fix What’s Broken — Step into a strong foundation: a proven value framework, a refined brand guide, and a million-word sales & marketing content library. Beloved by Customers — With the highest satisfaction scores in our category, Files.com customers already validate the story you’ll be telling. Proximity to Power (and the Best Office in Austin) — This is an in-office Austin role. You’ll sit next to the CEO and CRO every day, shaping messaging and strategy at the executive level, from an office with skyline views and a rooftop deck. Customer-First Positioning — Our audience is discerning, technical IT professionals. You’ll speak their language and tell stories that resonate with credibility. Career-Defining Seat — A VP role in a profitable, PE-backed SaaS company where your work directly shapes how we go to market. Who Thrives Here
Marketers who think like builders — creating repeatable systems and frameworks, not one-off campaigns. Leaders with domain expertise — ideally with direct experience in enterprise IT, managed file transfer, or adjacent markets. Strategists who can go deep — using the product like a customer, staying sharp on the competition, and speaking with authority. Operators who seek early wins — delivering visible improvements in the first 60–90 days while building momentum for long-term impact. Collaborators who thrive in high-trust, high-performance environments. Bottom line
This isn’t a back-office branding role. This is a VP seat with a direct line to the CEO and CRO, where you’ll shape the product marketing strategy of a profitable, scaling SaaS company that’s already beloved by customers.
#J-18808-Ljbffr