Resource Label Group
Senior Manager, Retention & Lifecycle Marketing
Resource Label Group, Longmont, Colorado, us, 80502
Overview
Senior Manager, Retention & Lifecycle Marketing, you’ll architect customer journeys that turn first orders into lasting loyalty. You’ll design and optimize flows across every touchpoint—welcome, reorder, win-back, loyalty, and beyond—making every step seamless, personal, and profitable. You’ll own the voice of the customer through NPS, surveys, and custom research, and you’ll lead StickerGiant’s Top Customer program, designing recognition, perks, and experiences for engaged buyers. You’ll manage 1 direct report with potential to grow the team over time. This role combines strategy, operations, and martech leadership to build journeys, price promotions, product launch campaigns, and VIP programs that drive repeat business. Key Responsibilities
Design and architect lifecycle flows (e.g., welcome, reorder, win-back, loyalty) to guide target segments from first order to retention and long-term growth Own retention roadmap and hit goals for repeat purchase and revenue by channel and segment Build and manage customer loyalty programs to drive advocacy and incremental revenue Execute personalized lifecycle and product campaigns Lead NPS, surveys, and customer research; distill actionable insights Design and implement price promotions with a focus on incrementality Manage 1 direct report; coach and grow team capabilities Test, learn, and scale using experiments, A/B tests, and cohort analyses Leverage martech (Segment, Braze, GA4, BI, survey tools) to scale marketing efforts Automate and personalize messaging using AI/LLMs and advanced segmentation Partner cross-functionally to create a seamless customer experience across Analytics, Design, Product/Engineering, Sales, and Support Qualifications
Experience & credentials 7+ years in B2C/B2B e-commerce with proven retention/lifecycle marketing leadership 2-3 years managing technical and non-technical teams Track record designing and executing multichannel lifecycle and loyalty strategies Deep understanding of customer segmentation, journeys, and lifecycle stages Skilled at leading NPS, surveys, and customer research Bachelor’s degree (MBA a plus) in Marketing, Business, or related field Martech skills (must-have) Expert in CRM platforms (Braze, Klaviyo, or similar) with advanced campaign orchestration Proficient with CDPs (e.g., Segment) to unify and activate data Proficient in analytics and reporting tools (GA4, BI dashboards, cohort analysis) Experience with automation, personalization, and testing at scale Understanding of incrementality measurement & testing How you operate Analytical, data-driven, and results-oriented Customer-obsessed with a focus on retention, upgrades, and advocacy Hands-on, execution-focused; comfortable testing and scaling effective programs Strong cross-functional communication with Analytics, Design, Product, Engineering, Sales, and Support Thrives in a fast-moving, entrepreneurial environment with accountability What You’ll Do
Design the journey — architect lifecycle flows that guide target segments from first order to retention and growth Own retention — set roadmap and achieve goals for repeat purchases and revenue by channel and segment Build customer loyalty programs — lead a recognition/loyalty program for top customers Run campaigns that stick — deliver personalized lifecycle and product campaigns Turn insights into action — lead NPS, surveys, and customer research; distill actionable insights Own price promotions — design and optimize price discounts for incrementality Manage 1 direct report — coach, prioritize, and develop team capabilities Test, learn, scale — run experiments and cohort analyses to optimize performance Put martech on offense — leverage Segment, Braze, GA4, BI, and survey tools Automate & personalize — apply AI/automation and advanced segmentation Partner cross-functionally — align Analytics, Design, Product/Engineering, Sales, and Support Position Schedule
Full-time, exempt role Hybrid work environment 40 hours/week: Monday–Friday 9am–5pm MST, with flexibility as needed Compensation Range: $100k–$130k Base + Bonus Note: This content reflects the job posting details and is intended for internal use. EEO statement and related disclosures should be included as required by law.
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Senior Manager, Retention & Lifecycle Marketing, you’ll architect customer journeys that turn first orders into lasting loyalty. You’ll design and optimize flows across every touchpoint—welcome, reorder, win-back, loyalty, and beyond—making every step seamless, personal, and profitable. You’ll own the voice of the customer through NPS, surveys, and custom research, and you’ll lead StickerGiant’s Top Customer program, designing recognition, perks, and experiences for engaged buyers. You’ll manage 1 direct report with potential to grow the team over time. This role combines strategy, operations, and martech leadership to build journeys, price promotions, product launch campaigns, and VIP programs that drive repeat business. Key Responsibilities
Design and architect lifecycle flows (e.g., welcome, reorder, win-back, loyalty) to guide target segments from first order to retention and long-term growth Own retention roadmap and hit goals for repeat purchase and revenue by channel and segment Build and manage customer loyalty programs to drive advocacy and incremental revenue Execute personalized lifecycle and product campaigns Lead NPS, surveys, and customer research; distill actionable insights Design and implement price promotions with a focus on incrementality Manage 1 direct report; coach and grow team capabilities Test, learn, and scale using experiments, A/B tests, and cohort analyses Leverage martech (Segment, Braze, GA4, BI, survey tools) to scale marketing efforts Automate and personalize messaging using AI/LLMs and advanced segmentation Partner cross-functionally to create a seamless customer experience across Analytics, Design, Product/Engineering, Sales, and Support Qualifications
Experience & credentials 7+ years in B2C/B2B e-commerce with proven retention/lifecycle marketing leadership 2-3 years managing technical and non-technical teams Track record designing and executing multichannel lifecycle and loyalty strategies Deep understanding of customer segmentation, journeys, and lifecycle stages Skilled at leading NPS, surveys, and customer research Bachelor’s degree (MBA a plus) in Marketing, Business, or related field Martech skills (must-have) Expert in CRM platforms (Braze, Klaviyo, or similar) with advanced campaign orchestration Proficient with CDPs (e.g., Segment) to unify and activate data Proficient in analytics and reporting tools (GA4, BI dashboards, cohort analysis) Experience with automation, personalization, and testing at scale Understanding of incrementality measurement & testing How you operate Analytical, data-driven, and results-oriented Customer-obsessed with a focus on retention, upgrades, and advocacy Hands-on, execution-focused; comfortable testing and scaling effective programs Strong cross-functional communication with Analytics, Design, Product, Engineering, Sales, and Support Thrives in a fast-moving, entrepreneurial environment with accountability What You’ll Do
Design the journey — architect lifecycle flows that guide target segments from first order to retention and growth Own retention — set roadmap and achieve goals for repeat purchases and revenue by channel and segment Build customer loyalty programs — lead a recognition/loyalty program for top customers Run campaigns that stick — deliver personalized lifecycle and product campaigns Turn insights into action — lead NPS, surveys, and customer research; distill actionable insights Own price promotions — design and optimize price discounts for incrementality Manage 1 direct report — coach, prioritize, and develop team capabilities Test, learn, scale — run experiments and cohort analyses to optimize performance Put martech on offense — leverage Segment, Braze, GA4, BI, and survey tools Automate & personalize — apply AI/automation and advanced segmentation Partner cross-functionally — align Analytics, Design, Product/Engineering, Sales, and Support Position Schedule
Full-time, exempt role Hybrid work environment 40 hours/week: Monday–Friday 9am–5pm MST, with flexibility as needed Compensation Range: $100k–$130k Base + Bonus Note: This content reflects the job posting details and is intended for internal use. EEO statement and related disclosures should be included as required by law.
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