U.S. Bank
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Marketing Test & Learn Product Owner
role at
U.S. Bank The
Marketing Test & Learn Product Owner
is a key member of the Marketing Analytics Product Owner team within Marketing Analytics & Technology. The Marketing Analytics & Technology team supports the Business Unit Marketing and Enterprise Analytics & Customer Experience (EACX) teams and is responsible for measuring, assessing and articulating the efficacy of marketing strategies to drive growth and efficiency. The team enables analysts with data, tools, frameworks and centralized reporting to generate insights and report on performance. We are seeking a strategic
Marketing Test & Learn Product Owner
that will partner with sister Marketing Analytics teams to embed a test-and-learn culture, centralize governance of experimentation, and ensure experiments deliver actionable business impact. A key responsibility is integrating experimentation results into Marketing Mix Modeling (MMM) to calibrate models, validate assumptions, and improve long-term marketing investment strategies. The ideal candidate is a motivated professional who is passionate about Agile ways of working, fosters a positive team atmosphere, supports a fail-fast philosophy, and drives for results. They should have a product mindset focused on the customer and delivering value, and be able to motivate and support a team with a long delivery roadmap. This role requires technical and analytical skills to develop a product roadmap and translate business goals into data-driven insights and actionable recommendations. The role requires technologies that drive efficiency, automation and innovation. Key Responsibilities
Strategy & Roadmap Define and own the vision and roadmap for marketing’s experimentation framework. Drive adoption of a “test-and-learn” culture across marketing. Ensure experimentation supports MMM calibration and broader marketing effectiveness goals. Experiment Design & Governance Manage a centralized Channel Optimization Testing agenda with sister teams, establishing governance standards to ensure tests are rigorous, unbiased, aligned with objectives, and consistent between LOBs. Define best practices for randomization, control groups, and sample sizing for reliable outcomes. Create guidelines to reconcile outputs of different methodologies and educate the organization. Execution & Enablement Identify campaigns, channels, and audiences for controlled experiments with sister teams. Define success metrics with partners and ensure experiments are measurable, actionable, and aligned with KPIs. Provide frameworks, playbooks, and training to empower marketers to run high-quality experiments independently. Measurement, Insights & MMM Calibration Manage a centralized Incrementality Testing agenda to support MMM calibration with sister teams. Translate experimental findings into inputs for MMM calibration (e.g., channel ROI adjustments, saturation effects, lag structures). Catalogue all marketing testing across groups and share learnings to inform future experiments. Basic Qualifications
Bachelor’s degree in a related field, or equivalent work experience Six to eight years of statistical and/or data analytics experience Preferred Skills/Experience
5+ years in product management, experimentation, marketing analytics, or related field; background in marketing measurement (MMM, attribution, incrementality testing) preferred. Technical Knowledge: Strong grasp of A/B testing, geo-testing, incrementality, and MMM calibration concepts. Leadership: Ability to influence and partner with marketing and analytics leaders to govern experimentation practices. Communication: Translate experimental outcomes into clear insights for stakeholders. Mindset: Curious, evidence-driven, and committed to embedding experimentation into decision-making. Familiarity with SQL and data visualization tools (e.g., Power BI). Experience running experiments across digital and offline media channels. Exposure to advanced measurement approaches (MMM, MTA, causal inference, uplift modeling). Benefits
Healthcare (medical, dental, vision) Basic term and optional term life insurance Short-term and long-term disability Pregnancy disability and parental leave 401(k) and employer-funded retirement plan Paid vacation and holidays Adoption assistance Sick and Safe Leave accruals U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law. E-Verify: U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. Learn more about the E-Verify program. The salary range reflects figures based on the primary location. Actual range may vary by location. Pay Range: $119,765.00 - $140,900.00. U.S. Bank offers a comprehensive benefits package and may include incentive programs, equity stock purchase, 401(k) contributions and pension where eligible. Posting may be closed earlier due to high volume of applicants.
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Marketing Test & Learn Product Owner
role at
U.S. Bank The
Marketing Test & Learn Product Owner
is a key member of the Marketing Analytics Product Owner team within Marketing Analytics & Technology. The Marketing Analytics & Technology team supports the Business Unit Marketing and Enterprise Analytics & Customer Experience (EACX) teams and is responsible for measuring, assessing and articulating the efficacy of marketing strategies to drive growth and efficiency. The team enables analysts with data, tools, frameworks and centralized reporting to generate insights and report on performance. We are seeking a strategic
Marketing Test & Learn Product Owner
that will partner with sister Marketing Analytics teams to embed a test-and-learn culture, centralize governance of experimentation, and ensure experiments deliver actionable business impact. A key responsibility is integrating experimentation results into Marketing Mix Modeling (MMM) to calibrate models, validate assumptions, and improve long-term marketing investment strategies. The ideal candidate is a motivated professional who is passionate about Agile ways of working, fosters a positive team atmosphere, supports a fail-fast philosophy, and drives for results. They should have a product mindset focused on the customer and delivering value, and be able to motivate and support a team with a long delivery roadmap. This role requires technical and analytical skills to develop a product roadmap and translate business goals into data-driven insights and actionable recommendations. The role requires technologies that drive efficiency, automation and innovation. Key Responsibilities
Strategy & Roadmap Define and own the vision and roadmap for marketing’s experimentation framework. Drive adoption of a “test-and-learn” culture across marketing. Ensure experimentation supports MMM calibration and broader marketing effectiveness goals. Experiment Design & Governance Manage a centralized Channel Optimization Testing agenda with sister teams, establishing governance standards to ensure tests are rigorous, unbiased, aligned with objectives, and consistent between LOBs. Define best practices for randomization, control groups, and sample sizing for reliable outcomes. Create guidelines to reconcile outputs of different methodologies and educate the organization. Execution & Enablement Identify campaigns, channels, and audiences for controlled experiments with sister teams. Define success metrics with partners and ensure experiments are measurable, actionable, and aligned with KPIs. Provide frameworks, playbooks, and training to empower marketers to run high-quality experiments independently. Measurement, Insights & MMM Calibration Manage a centralized Incrementality Testing agenda to support MMM calibration with sister teams. Translate experimental findings into inputs for MMM calibration (e.g., channel ROI adjustments, saturation effects, lag structures). Catalogue all marketing testing across groups and share learnings to inform future experiments. Basic Qualifications
Bachelor’s degree in a related field, or equivalent work experience Six to eight years of statistical and/or data analytics experience Preferred Skills/Experience
5+ years in product management, experimentation, marketing analytics, or related field; background in marketing measurement (MMM, attribution, incrementality testing) preferred. Technical Knowledge: Strong grasp of A/B testing, geo-testing, incrementality, and MMM calibration concepts. Leadership: Ability to influence and partner with marketing and analytics leaders to govern experimentation practices. Communication: Translate experimental outcomes into clear insights for stakeholders. Mindset: Curious, evidence-driven, and committed to embedding experimentation into decision-making. Familiarity with SQL and data visualization tools (e.g., Power BI). Experience running experiments across digital and offline media channels. Exposure to advanced measurement approaches (MMM, MTA, causal inference, uplift modeling). Benefits
Healthcare (medical, dental, vision) Basic term and optional term life insurance Short-term and long-term disability Pregnancy disability and parental leave 401(k) and employer-funded retirement plan Paid vacation and holidays Adoption assistance Sick and Safe Leave accruals U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law. E-Verify: U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. Learn more about the E-Verify program. The salary range reflects figures based on the primary location. Actual range may vary by location. Pay Range: $119,765.00 - $140,900.00. U.S. Bank offers a comprehensive benefits package and may include incentive programs, equity stock purchase, 401(k) contributions and pension where eligible. Posting may be closed earlier due to high volume of applicants.
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