BioSpace
Overview
The Omnichannel Analytics Manager within AbbVie leads experimental design & measurement and the development of omnichannel analytics insights. The candidate will interpret analytics insights and identify opportunities to inform Omnichannel Marketing strategy, convert insights into actionable recommendations, and collaborate with stakeholders to deliver ROI results through strong oral and written communications. Primary Responsibilities
Own business data/attributes along with data sources and business rules that feed modeling, reporting and measurement. Articulate business owner needs and support use case ideation and development. Design experimental testing, measurement plans, and appropriate execution plans in partnership with the Digital Lab team and media agency of record. Conduct testing measurements with established methodologies and deliver statistically significant results including marketing ROI impact. Establish media KPIs benchmarks and maintain visibility to the correlation between media exposure and patient treatment adoption across marketing tactics (channels, audience, etc.). Contribute to monthly Omnichannel performance reporting, leveraging media performance measurement and analyses. Perform digital audience analytics to inform personalized audience strategy and optimize the Omnichannel experience. Interpret Omnichannel performance and audience insights to identify opportunities to target new patients. Perform ad-hoc analyses to deep dive drivers behind media and audience performance across paid and owned channels. Qualifications
Bachelors degree required in one of the following fields: Physics, Engineering, Statistics, Econometrics, Actuarial Science, Decision Sciences, Operations Research, Applied Mathematics/Physics, and/or Quantitative Analysis. Masters degree is preferred. Hands-on experience in coding SQL (BigQuery, Hue, SQL Assistant, etc.). 5+ years of experience identifying and outlining key metrics and building campaign performance/measurement plans/marketing analytics. Strong written and oral communication, with an ability to build insights and narrate a story with data. Preferred Qualifications
Strong experience in brand marketing and optimization. Demonstrated experience in Omnichannel marketing and analytics space, such as digital media, search, social, websites, endemic, and familiarity with digital targeting, activation, trafficking, and measurement. MarTech and big data knowledge in the digital space (DMP, digital identity solution, data clean room, CDP, etc.). Knowledge of digital marketing data from various publishers/channels and Adobe clickstream data; 3rd party pharmaceutical patients claim data is preferred. Strong collaboration skills and ability to influence the development and adoption of analytic capabilities. Strong planning and project management skills. Ability to distill complex information into concise and impactful stories/presentations. Exceptional analytical, problem-solving skills and attention to detail. High motivation, strong work ethic and positive attitude while working under tight deadlines. Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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The Omnichannel Analytics Manager within AbbVie leads experimental design & measurement and the development of omnichannel analytics insights. The candidate will interpret analytics insights and identify opportunities to inform Omnichannel Marketing strategy, convert insights into actionable recommendations, and collaborate with stakeholders to deliver ROI results through strong oral and written communications. Primary Responsibilities
Own business data/attributes along with data sources and business rules that feed modeling, reporting and measurement. Articulate business owner needs and support use case ideation and development. Design experimental testing, measurement plans, and appropriate execution plans in partnership with the Digital Lab team and media agency of record. Conduct testing measurements with established methodologies and deliver statistically significant results including marketing ROI impact. Establish media KPIs benchmarks and maintain visibility to the correlation between media exposure and patient treatment adoption across marketing tactics (channels, audience, etc.). Contribute to monthly Omnichannel performance reporting, leveraging media performance measurement and analyses. Perform digital audience analytics to inform personalized audience strategy and optimize the Omnichannel experience. Interpret Omnichannel performance and audience insights to identify opportunities to target new patients. Perform ad-hoc analyses to deep dive drivers behind media and audience performance across paid and owned channels. Qualifications
Bachelors degree required in one of the following fields: Physics, Engineering, Statistics, Econometrics, Actuarial Science, Decision Sciences, Operations Research, Applied Mathematics/Physics, and/or Quantitative Analysis. Masters degree is preferred. Hands-on experience in coding SQL (BigQuery, Hue, SQL Assistant, etc.). 5+ years of experience identifying and outlining key metrics and building campaign performance/measurement plans/marketing analytics. Strong written and oral communication, with an ability to build insights and narrate a story with data. Preferred Qualifications
Strong experience in brand marketing and optimization. Demonstrated experience in Omnichannel marketing and analytics space, such as digital media, search, social, websites, endemic, and familiarity with digital targeting, activation, trafficking, and measurement. MarTech and big data knowledge in the digital space (DMP, digital identity solution, data clean room, CDP, etc.). Knowledge of digital marketing data from various publishers/channels and Adobe clickstream data; 3rd party pharmaceutical patients claim data is preferred. Strong collaboration skills and ability to influence the development and adoption of analytic capabilities. Strong planning and project management skills. Ability to distill complex information into concise and impactful stories/presentations. Exceptional analytical, problem-solving skills and attention to detail. High motivation, strong work ethic and positive attitude while working under tight deadlines. Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
#J-18808-Ljbffr