Sphere Entertainment Co.
Overview
Director Social Content is a role at Sphere Entertainment Co. The Director, Social Content is responsible for establishing and executing the overall social strategy, content development and editorial calendars for all Sphere social platforms to grow the Sphere community on social media and promote events. This role will work cross-functionally with Marketing, Creative, Product, Sales, Comms, and other teams. The Director of Social will be based in the Burbank, CA office and report directly to the Senior Director, Digital Content. What will you do?
Set, manage and execute social brand strategy across the full ecosystem of current platforms including Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn. Oversee day-to-day operations for flawless execution of all assets and copy. Drive budget and execution of social-related initiatives through compelling content storytelling, ensuring a consistent brand message and tone/voice for Sphere venue brands/channels. Manage and direct internal photo/video teams and freelancers to create fast turnaround assets for Social, including on-site shoots and drone photography at the Sphere venue. Collaborate cross-functionally inside and outside of the organization to identify and create revenue-enhancing promotional plans and content across partnerships, marketing and ticket efforts. Own monthly and weekly digital reporting across social channels, working with analytics teams to pull results and analyze data to set KPIs and craft strategies for continual audience engagement and growth. Stay current on changes to the social media landscape, industry platform updates and new techniques. Oversee and develop a best-in-class social media team, while managing resources and being accountable for the performance of the group. Lead with promoter and artist teams for Live events and quarterback the live coverage of concerts and live events. What do you need to succeed?
10+ years of experience in social media, with majority time in entertainment or sports. Deep understanding of full 360 marketing functions and experience working in a matrixed organization with ability to translate digital initiatives across departments. Deep expertise leading social strategy, developing content across major platforms, and executing paid boosts and partnerships. Experience overseeing video production for social media and driving video performance on IG, TikTok, and YouTube. Confident analyzing data sources to evaluate and report brand lift, social engagement, and sales performance from Social/Creator marketing. Strong communicator with leadership presence and ability to influence executives across a large organization. Ability to work in a fast-paced, dynamic environment with flexibility to pivot plans; willingness to roll up sleeves as needed. Highly collaborative with enthusiasm and openness to new ideas/solutions. Strong organizational skills with the ability to prioritize and manage workload. Special Requirements
Travel to Sphere will be required (8+ times a year). Compensation
Pay Range: $113,000—$175,000 USD Equal Employment Opportunity
MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. MSG complies with all applicable state and local laws governing nondiscrimination in all locations and will consider requests for reasonable accommodations as required.
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Director Social Content is a role at Sphere Entertainment Co. The Director, Social Content is responsible for establishing and executing the overall social strategy, content development and editorial calendars for all Sphere social platforms to grow the Sphere community on social media and promote events. This role will work cross-functionally with Marketing, Creative, Product, Sales, Comms, and other teams. The Director of Social will be based in the Burbank, CA office and report directly to the Senior Director, Digital Content. What will you do?
Set, manage and execute social brand strategy across the full ecosystem of current platforms including Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn. Oversee day-to-day operations for flawless execution of all assets and copy. Drive budget and execution of social-related initiatives through compelling content storytelling, ensuring a consistent brand message and tone/voice for Sphere venue brands/channels. Manage and direct internal photo/video teams and freelancers to create fast turnaround assets for Social, including on-site shoots and drone photography at the Sphere venue. Collaborate cross-functionally inside and outside of the organization to identify and create revenue-enhancing promotional plans and content across partnerships, marketing and ticket efforts. Own monthly and weekly digital reporting across social channels, working with analytics teams to pull results and analyze data to set KPIs and craft strategies for continual audience engagement and growth. Stay current on changes to the social media landscape, industry platform updates and new techniques. Oversee and develop a best-in-class social media team, while managing resources and being accountable for the performance of the group. Lead with promoter and artist teams for Live events and quarterback the live coverage of concerts and live events. What do you need to succeed?
10+ years of experience in social media, with majority time in entertainment or sports. Deep understanding of full 360 marketing functions and experience working in a matrixed organization with ability to translate digital initiatives across departments. Deep expertise leading social strategy, developing content across major platforms, and executing paid boosts and partnerships. Experience overseeing video production for social media and driving video performance on IG, TikTok, and YouTube. Confident analyzing data sources to evaluate and report brand lift, social engagement, and sales performance from Social/Creator marketing. Strong communicator with leadership presence and ability to influence executives across a large organization. Ability to work in a fast-paced, dynamic environment with flexibility to pivot plans; willingness to roll up sleeves as needed. Highly collaborative with enthusiasm and openness to new ideas/solutions. Strong organizational skills with the ability to prioritize and manage workload. Special Requirements
Travel to Sphere will be required (8+ times a year). Compensation
Pay Range: $113,000—$175,000 USD Equal Employment Opportunity
MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. MSG complies with all applicable state and local laws governing nondiscrimination in all locations and will consider requests for reasonable accommodations as required.
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