Neostella
Director, Integrated Experiences & Events
Neostella, Milwaukee, Wisconsin, United States, 53244
Director, Integrated Experiences & Events
At Neostella, our mission is simple: empower legal teams to work smarter, faster, and more reliably. We deliver advanced technology solutions and satellite team support that streamline operations, boost efficiency, and transform the way firms and corporate legal departments work day to day. We're relentlessly customer-centric. Everything we do is in service of making our clients' work easier and helping them deliver better experiences to their clients. We're also a true team: supportive, scrappy, and always in it together. We believe in showing up for one another, rolling up our sleeves, and celebrating the wins. It\'s who we are, and it\'s how we help our customers succeed. Neostella is in hyper-growth mode, leveraging cutting-edge technology to solve real challenges for our clients. We\'re looking for driven, people-first professionals to help us scale with purpose and heart. As we continue to expand, we are seeking a Director of Integrated Experiences & Events to transform our events program into a customer-centric growth engine to join our team!
Responsibilities
Strategy & Planning
Build and execute the annual customer experience & events strategy, aligned to sales and marketing pipeline goals.
Tier and prioritize the event portfolio (industry tradeshows, customer summits, regional activations, partner events).
Translate customer insights into event themes, content, and experiences that reinforce our brand narrative.
Develop budget recommendations and ROI models for executive alignment.
Execution & Management
Lead planning and flawless execution of high-impact events, ensuring exceptional customer experiences.
Manage and mentor the events team and external vendors/agencies.
Establish event technology stack for lead capture, tracking, and attribution.
Standardize processes with playbooks, checklists, and post-event reporting.
Collaboration & Alignment
Partner with Demand Generation to integrate pre-/during-/post-event campaigns and follow-up cadences.
Work closely with Product Marketing on messaging, demos, and enablement content.
Collaborate with Marketing Ops & Creative Services to streamline asset creation, intake, and delivery.
Act as the executive liaison for all event planning, reporting, and customer experience feedback loops.
Measurement & Reporting
Define and track KPIs: sourced pipeline, influenced revenue, SQL conversions, cost per lead, customer engagement scores.
Deliver post-event ROI reports to executives and stakeholders.
Continuously optimize the event portfolio based on performance and customer feedback.
Requirements
10+ years of experience in B2B marketing and event/experience management.
Proven success turning events into pipeline and customer engagement drivers.
Strong project management and vendor negotiation skills.
Experience managing and developing teams.
Proficiency with Salesforce, HubSpot, or event tools (Cvent, Splash, etc.).
Excellent communication skills with ability to present to executives.
12-Month Success Outcomes
Portfolio of events and experiences tiered, budgeted, and aligned to pipeline goals.
Playbooks and standardized event processes in place.
Live dashboard tracking event-sourced and influenced pipeline.
Cross-functional alignment across sales, product, and marketing on customer experience priorities.
Improved lead capture, follow-up, and customer satisfaction from events.
Benefits
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k)
Paid Time Off (Vacation & Holidays)
Training & Development
Work From Home
Travel Bonus
Maternity & Paternal Leave
Seniority level
Director
Employment type
Full-time
Job function
Marketing
Industries
IT Services and IT Consulting
Referrals increase your chances of interviewing at Neostella by 2x
Get notified about new Director of Event Management jobs in Milwaukee, WI.
#J-18808-Ljbffr
Responsibilities
Strategy & Planning
Build and execute the annual customer experience & events strategy, aligned to sales and marketing pipeline goals.
Tier and prioritize the event portfolio (industry tradeshows, customer summits, regional activations, partner events).
Translate customer insights into event themes, content, and experiences that reinforce our brand narrative.
Develop budget recommendations and ROI models for executive alignment.
Execution & Management
Lead planning and flawless execution of high-impact events, ensuring exceptional customer experiences.
Manage and mentor the events team and external vendors/agencies.
Establish event technology stack for lead capture, tracking, and attribution.
Standardize processes with playbooks, checklists, and post-event reporting.
Collaboration & Alignment
Partner with Demand Generation to integrate pre-/during-/post-event campaigns and follow-up cadences.
Work closely with Product Marketing on messaging, demos, and enablement content.
Collaborate with Marketing Ops & Creative Services to streamline asset creation, intake, and delivery.
Act as the executive liaison for all event planning, reporting, and customer experience feedback loops.
Measurement & Reporting
Define and track KPIs: sourced pipeline, influenced revenue, SQL conversions, cost per lead, customer engagement scores.
Deliver post-event ROI reports to executives and stakeholders.
Continuously optimize the event portfolio based on performance and customer feedback.
Requirements
10+ years of experience in B2B marketing and event/experience management.
Proven success turning events into pipeline and customer engagement drivers.
Strong project management and vendor negotiation skills.
Experience managing and developing teams.
Proficiency with Salesforce, HubSpot, or event tools (Cvent, Splash, etc.).
Excellent communication skills with ability to present to executives.
12-Month Success Outcomes
Portfolio of events and experiences tiered, budgeted, and aligned to pipeline goals.
Playbooks and standardized event processes in place.
Live dashboard tracking event-sourced and influenced pipeline.
Cross-functional alignment across sales, product, and marketing on customer experience priorities.
Improved lead capture, follow-up, and customer satisfaction from events.
Benefits
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k)
Paid Time Off (Vacation & Holidays)
Training & Development
Work From Home
Travel Bonus
Maternity & Paternal Leave
Seniority level
Director
Employment type
Full-time
Job function
Marketing
Industries
IT Services and IT Consulting
Referrals increase your chances of interviewing at Neostella by 2x
Get notified about new Director of Event Management jobs in Milwaukee, WI.
#J-18808-Ljbffr