KPMG US
Associate Director, KPMG Product Marketing & GTM Lead — Digital Finance Product
KPMG US, Stamford, Connecticut, United States, 06925
Overview
Associate Director, KPMG Product Marketing & GTM Lead — Digital Finance Product. Join our Clients & Markets organization to lead product marketing and go-to-market for digital finance products. Responsibilities
Lead product naming from concept to clearance (trademark pre checks, brand architecture fit, naming systems) Develop category definition and POV that credibly positions our software and products as “category-defining”; articulate a strong and differentiated value prop across channels; build the content strategy across the funnel (POV papers, solution briefs, demo videos, case studies, microsites/landing pages, webinar series, email nurtures) Build a messaging house (product, solution, industry, role-based) and proof library (use cases, ROI, security posture, risk and trusted narrative for AI); set the voice and tone for the product across owned/earned/paid channels Own the GTM plan (segments, buying personas, pricing/packaging guidance, launch phases, routes to market); partner with Sales/BD to design the pipeline operating model (lead flow, MQL→SQL definitions, SLA with account teams, forecasting cadence, and close-loop reporting) and coordinate lead handoff and campaign-to-pursuit motion with industry practice leaders Influence SEO strategy (keyword universe, topical authority, schema, backlink strategy) and conversion optimization (A/B tests, form strategy, UX copy) Run always-on digital campaigns (paid search, paid social, retargeting), grow social presence (especially LinkedIn) for brand and key executives; create sales playbooks, discovery guides, objection handling, competitive battlecards, pricing one-pagers, and demo storylines; partner with Product and Delivery teams to translate roadmaps into clear value narratives and customer-ready demos Build the events strategy (flagship launches, industry conferences, analyst summits, partner events) with tiered client target lists and “meeting factories”; secure speaking opportunities that advance KPMG's industry presence, define success metrics and dashboards; run postmortems and quarterly business reviews and maintain competitive intelligence (feature parity, roadmap signals, win/loss analysis) and feed insights back to Product and GTM Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment Qualifications
Minimum ten years of recent experience in B2B product marketing or GTM for enterprise software/AI/SaaS or technology-enabled services; minimum five years of owning launches and sales enablement; minimum five years of recent experience in B2B product marketing in the Finance or AI area MBA or relevant master's preferred; a minimum of a Bachelor's degree in marketing, communications, business, or related field from an accredited college or university is required Proficiency with marketing tech and analytics (e.g., Salesforce, Marketo/HubSpot, Seismic/Highspot, Google Analytics/Adobe, SEMrush, LinkedIn Campaign Manager, Power BI/Tableau) Background in professional services or regulated industries; familiarity with independence and client confidentiality standards; proven experience with joint partner launches; prior ownership of digital demand engines for complex technology solutions; demonstrated success driving category creation/definition, including naming and positioning Experience partnering with Sales/BD to build pipeline, define MQL/SQL, and improve conversion/win rates across complex, consultative sales cycles Understanding of enterprise AI concepts (LLMs, RAG, data governance, model risk, human-in-the-loop) and how they map to buyer pain points Must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future Salary, Benefits & Compliance
KPMG complies with all local/state regulations regarding salary ranges and provides a comprehensive compensation and benefits package. Salary ranges are location-based. In California, the salary range is listed as $101,200 – $215,100. Our Total Rewards package includes medical and dental plans, vision coverage, disability and life insurance, 401(k), and a suite of well-being benefits. Availability of benefits varies by location and role. KPMG is an equal opportunity employer. We recruit on a rolling basis and consider candidates as they apply until the opportunity is filled. We do not sponsor visas for this role. Follow this link to view salary ranges by city: https://kpmg.com/us/en/how-we-work/pay-transparency.html/?id=5748_9_25
#J-18808-Ljbffr
Associate Director, KPMG Product Marketing & GTM Lead — Digital Finance Product. Join our Clients & Markets organization to lead product marketing and go-to-market for digital finance products. Responsibilities
Lead product naming from concept to clearance (trademark pre checks, brand architecture fit, naming systems) Develop category definition and POV that credibly positions our software and products as “category-defining”; articulate a strong and differentiated value prop across channels; build the content strategy across the funnel (POV papers, solution briefs, demo videos, case studies, microsites/landing pages, webinar series, email nurtures) Build a messaging house (product, solution, industry, role-based) and proof library (use cases, ROI, security posture, risk and trusted narrative for AI); set the voice and tone for the product across owned/earned/paid channels Own the GTM plan (segments, buying personas, pricing/packaging guidance, launch phases, routes to market); partner with Sales/BD to design the pipeline operating model (lead flow, MQL→SQL definitions, SLA with account teams, forecasting cadence, and close-loop reporting) and coordinate lead handoff and campaign-to-pursuit motion with industry practice leaders Influence SEO strategy (keyword universe, topical authority, schema, backlink strategy) and conversion optimization (A/B tests, form strategy, UX copy) Run always-on digital campaigns (paid search, paid social, retargeting), grow social presence (especially LinkedIn) for brand and key executives; create sales playbooks, discovery guides, objection handling, competitive battlecards, pricing one-pagers, and demo storylines; partner with Product and Delivery teams to translate roadmaps into clear value narratives and customer-ready demos Build the events strategy (flagship launches, industry conferences, analyst summits, partner events) with tiered client target lists and “meeting factories”; secure speaking opportunities that advance KPMG's industry presence, define success metrics and dashboards; run postmortems and quarterly business reviews and maintain competitive intelligence (feature parity, roadmap signals, win/loss analysis) and feed insights back to Product and GTM Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment Qualifications
Minimum ten years of recent experience in B2B product marketing or GTM for enterprise software/AI/SaaS or technology-enabled services; minimum five years of owning launches and sales enablement; minimum five years of recent experience in B2B product marketing in the Finance or AI area MBA or relevant master's preferred; a minimum of a Bachelor's degree in marketing, communications, business, or related field from an accredited college or university is required Proficiency with marketing tech and analytics (e.g., Salesforce, Marketo/HubSpot, Seismic/Highspot, Google Analytics/Adobe, SEMrush, LinkedIn Campaign Manager, Power BI/Tableau) Background in professional services or regulated industries; familiarity with independence and client confidentiality standards; proven experience with joint partner launches; prior ownership of digital demand engines for complex technology solutions; demonstrated success driving category creation/definition, including naming and positioning Experience partnering with Sales/BD to build pipeline, define MQL/SQL, and improve conversion/win rates across complex, consultative sales cycles Understanding of enterprise AI concepts (LLMs, RAG, data governance, model risk, human-in-the-loop) and how they map to buyer pain points Must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future Salary, Benefits & Compliance
KPMG complies with all local/state regulations regarding salary ranges and provides a comprehensive compensation and benefits package. Salary ranges are location-based. In California, the salary range is listed as $101,200 – $215,100. Our Total Rewards package includes medical and dental plans, vision coverage, disability and life insurance, 401(k), and a suite of well-being benefits. Availability of benefits varies by location and role. KPMG is an equal opportunity employer. We recruit on a rolling basis and consider candidates as they apply until the opportunity is filled. We do not sponsor visas for this role. Follow this link to view salary ranges by city: https://kpmg.com/us/en/how-we-work/pay-transparency.html/?id=5748_9_25
#J-18808-Ljbffr