KPMG US
Associate Director, KPMG Product Marketing & GTM Lead — Digital Finance Product
KPMG US, Seattle, Washington, us, 98127
Overview
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Associate Director, KPMG Product Marketing & GTM Lead — Digital Finance Product
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KPMG US . KPMG is currently seeking an Associate Director, Product Marketing & GTM Lead - Digital Finance Product to join our Clients & Markets organization. Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today’s most important industries. Our growth is driven by delivering real results for our clients. It’s also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. If you’re as passionate about your future as we are, join our team. Responsibilities
Lead product naming from concept to clearance (trademark pre checks, brand architecture fit, naming systems) Develop category definition and POV that credibly positions our software and products as “category-defining”; articulate a strong and differentiated value prop for use across channels; build the content strategy across the funnel (POV papers, solution briefs, demo videos, case studies, microsites/landing pages, webinar series, email nurtures) Build a messaging house (product, solution, industry, role-based) and proof library (use cases, ROI, security posture, risk and trusted narrative for AI); set the voice and tone for the product across owned/earned/paid channels Own the GTM plan (segments, buying personas, pricing/packaging guidance, launch phases, routes to market); partner with Sales/BD to design the pipeline operating model (lead flow, MQL→SQL definitions, SLA with account teams, forecasting cadence, and close-loop reporting) and coordinate lead handoff and campaign-to-pursuit motion with industry practice leaders Influence SEO strategy (keyword universe, topical authority, schema, backlink strategy) and conversion optimization (A/B tests, form strategy, UX copy) Run always-on digital campaigns (paid search, paid social, retargeting), grow social presence (especially LinkedIn) for brand and key executives; create sales playbooks, discovery guides, objection handling, competitive battlecards, pricing one-pagers, and demo storylines; partner with Product and Delivery teams to translate roadmaps into clear value narratives and customer-ready demos Build the events strategy (flagship launches, industry conferences, analyst summits, partner events) with tiered client target lists and “meeting factories”; secure speaking opportunities that advance KPMG's industry presence, define success metrics and dashboards; run postmortems and quarterly business reviews and maintain competitive intelligence Feed insights back to Product and GTM; act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment Qualifications
Minimum ten years of recent experience in B2B product marketing or Go-To-Market (GTM) for enterprise software/AI/SaaS or technology-enabled services; minimum five years of owning launches and sales enablement and taking companies from 5 to 100 customers; minimum five years of recent experience in B2B product marketing in the Finance or AI area MBA or relevant master’s preferred; a minimum of a Bachelor's degree in marketing, communications, business, or related field from an accredited college or university is required Proficiency with marketing tech and analytics (e.g., Salesforce, Marketo/HubSpot, Seismic/Highspot, Google Analytics/Adobe, SEMrush, LinkedIn Campaign Manager, Power BI/Tableau) Background in professional services or regulated industries; familiarity with independence and client confidentiality standards; experience with joint partner launches (startups and hyperscalers); ownership of digital demand engines for complex technology solutions; demonstrated success driving category creation/definition, including naming and positioning Experience partnering with Sales/BD to build pipeline, define MQL/SQL, and improve conversion/win rates across complex, consultative sales cycles Understanding of enterprise AI concepts (LLMs, RAG, data governance, model risk, human-in-the-loop) and how they map to buyer pain points Must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity Additional Information
KPMG LLP and its affiliates and subsidiaries comply with all local/state regulations regarding displaying salary ranges. When required, ranges are provided for locations listed. KPMG offers a comprehensive compensation and benefits package and is an equal opportunity employer. All qualified applicants will be considered without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, veteran status, or any other protected category. No phone calls or agencies please. Follow this link to obtain salary ranges by city outside of CA: https://kpmg.com/us/en/how-we-work/pay-transparency.html/?id=5748_9_25 California Salary Range: $101,200 - $215,100 Salary and benefits are provided in accordance with applicable laws and regulations and the company’s policies; the total rewards package includes medical and dental plans, vision coverage, disability and life insurance, 401(k), paid time off, holidays, and other benefits as described on the KPMG US Careers site.
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Join to apply for the
Associate Director, KPMG Product Marketing & GTM Lead — Digital Finance Product
role at
KPMG US . KPMG is currently seeking an Associate Director, Product Marketing & GTM Lead - Digital Finance Product to join our Clients & Markets organization. Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today’s most important industries. Our growth is driven by delivering real results for our clients. It’s also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. If you’re as passionate about your future as we are, join our team. Responsibilities
Lead product naming from concept to clearance (trademark pre checks, brand architecture fit, naming systems) Develop category definition and POV that credibly positions our software and products as “category-defining”; articulate a strong and differentiated value prop for use across channels; build the content strategy across the funnel (POV papers, solution briefs, demo videos, case studies, microsites/landing pages, webinar series, email nurtures) Build a messaging house (product, solution, industry, role-based) and proof library (use cases, ROI, security posture, risk and trusted narrative for AI); set the voice and tone for the product across owned/earned/paid channels Own the GTM plan (segments, buying personas, pricing/packaging guidance, launch phases, routes to market); partner with Sales/BD to design the pipeline operating model (lead flow, MQL→SQL definitions, SLA with account teams, forecasting cadence, and close-loop reporting) and coordinate lead handoff and campaign-to-pursuit motion with industry practice leaders Influence SEO strategy (keyword universe, topical authority, schema, backlink strategy) and conversion optimization (A/B tests, form strategy, UX copy) Run always-on digital campaigns (paid search, paid social, retargeting), grow social presence (especially LinkedIn) for brand and key executives; create sales playbooks, discovery guides, objection handling, competitive battlecards, pricing one-pagers, and demo storylines; partner with Product and Delivery teams to translate roadmaps into clear value narratives and customer-ready demos Build the events strategy (flagship launches, industry conferences, analyst summits, partner events) with tiered client target lists and “meeting factories”; secure speaking opportunities that advance KPMG's industry presence, define success metrics and dashboards; run postmortems and quarterly business reviews and maintain competitive intelligence Feed insights back to Product and GTM; act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment Qualifications
Minimum ten years of recent experience in B2B product marketing or Go-To-Market (GTM) for enterprise software/AI/SaaS or technology-enabled services; minimum five years of owning launches and sales enablement and taking companies from 5 to 100 customers; minimum five years of recent experience in B2B product marketing in the Finance or AI area MBA or relevant master’s preferred; a minimum of a Bachelor's degree in marketing, communications, business, or related field from an accredited college or university is required Proficiency with marketing tech and analytics (e.g., Salesforce, Marketo/HubSpot, Seismic/Highspot, Google Analytics/Adobe, SEMrush, LinkedIn Campaign Manager, Power BI/Tableau) Background in professional services or regulated industries; familiarity with independence and client confidentiality standards; experience with joint partner launches (startups and hyperscalers); ownership of digital demand engines for complex technology solutions; demonstrated success driving category creation/definition, including naming and positioning Experience partnering with Sales/BD to build pipeline, define MQL/SQL, and improve conversion/win rates across complex, consultative sales cycles Understanding of enterprise AI concepts (LLMs, RAG, data governance, model risk, human-in-the-loop) and how they map to buyer pain points Must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity Additional Information
KPMG LLP and its affiliates and subsidiaries comply with all local/state regulations regarding displaying salary ranges. When required, ranges are provided for locations listed. KPMG offers a comprehensive compensation and benefits package and is an equal opportunity employer. All qualified applicants will be considered without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, veteran status, or any other protected category. No phone calls or agencies please. Follow this link to obtain salary ranges by city outside of CA: https://kpmg.com/us/en/how-we-work/pay-transparency.html/?id=5748_9_25 California Salary Range: $101,200 - $215,100 Salary and benefits are provided in accordance with applicable laws and regulations and the company’s policies; the total rewards package includes medical and dental plans, vision coverage, disability and life insurance, 401(k), paid time off, holidays, and other benefits as described on the KPMG US Careers site.
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