Spectrum Brands, Inc
Overview
The Senior Brand Manager – Good ‘n Fun leads the strategy, planning, and execution of a +$300M dog treats brand in North America, spanning Good ‘n Fun chews and instant gratification treats. This role is accountable for defining the masterbrand’s role in the market, crafting a compelling and consistent brand strategy, positioning, and visual identity, and driving brand performance through breakthrough innovation and integrated marketing. This highly cross-functional role manages two direct reports and acts as general manager of the business—leading the 3-year innovation roadmap, ensuring executional excellence across omnichannel touchpoints, and driving P&L performance. The ideal candidate is a strategic and hands-on CPG brand leader with a track record of building brands and developing teams. Primary Duties & Responsibilities
Brand Strategy & Leadership
Define and champion the brand vision, equity, and role within the pet treats category. Develop long-term brand strategy and architecture across Good ‘n Fun platforms. Lead the creation and implementation of a cohesive visual identity and brand world, ensuring consistency across packaging, digital, retail, and advertising. Own and drive the annual brand planning process, aligning cross-functional stakeholders and cascading objectives across teams. Shape brand positioning and messaging based on consumer insights and competitive analysis. Team Leadership & Talent Development
Direct and develop the Brand Manager; set goals, provide mentorship, and support growth. Guide the team through complex brand projects including campaigns, innovation launches, and packaging overhauls. Foster a collaborative, results-oriented team culture that prioritizes strategic thinking and operational excellence. Innovation & Product Strategy
Lead the 3-year innovation roadmap: identify whitespace, conduct consumer research, and guide concept development. Partner with R&D, Packaging, and Supply Chain to ensure timely and cost-effective product launches. Oversee packaging development, ensuring alignment with brand strategy, shelf appeal, and regulatory compliance. Collaborate with Brand Activation to shape digital content, eCommerce assets, and in-store visibility tied to innovation. Integrated Marketing & Activation
Oversee the development of marketing plans that drive brand equity, trial, and repeat—including media, promotions, and retail campaigns. Collaborate with the Brand Activation Manager to deliver consistent messaging across all consumer touchpoints. Collaborate with Brand Activation Manager on development of creative briefs and the evaluation of agency work to ensure brand consistency and effectiveness. Ensure omnichannel campaigns across digital, social, shopper, and experiential touchpoints. Consumer, Category & Market Insights
Leverage syndicated data and custom research to guide brand strategy and identify growth opportunities. Translate insights into compelling consumer propositions and retailer narratives. Commission and analyze consumer research to support brand tracking, innovation development, and communication testing. Commercial Strategy & Retail Execution
Collaborate with Sales and Trade Marketing on customer sell-in decks, promotion strategies, and pricing decisions. Ensure in-market excellence and brand consistency in-store and online through close collaboration with shopper and trade teams. Monitor performance of innovation and core SKUs across retail channels, identifying risks and opportunities. Project & Budget Management
Partner with PMO to ensure project timelines are delivered and have alignment with internal stakeholders and external agencies. Track marketing spends, forecast financial needs, and manage reporting. Financial & P&L Ownership
Track and analyze key performance indicators, including shipments, consumption, margin, pricing, and advertising/promo effectiveness. Education and Experience
Bachelor’s Degree in Marketing, Business Administration or related field MBA preferred. 6 or more years of brand marketing experience, ideally in CPG with P&L experience; pet care experience is a plus. 1 or more years of experience managing direct reports and developing talent. Role not eligible for sponsorship. Required Skills
Proven track record of building brand equity and delivering results in highly competitive categories. Strong strategic skills and experience developing brand positioning, architecture, and visual identity systems. Demonstrated success in innovation strategy and cross-functional commercialization. Experience developing and launching advertising campaigns across media channels, including digital, social, and traditional. Proven ability to lead the development and execution of innovation from concept to commercialization. Strong analytical acumen; fluency with IRI/Nielsen, Numerator, and financial metrics. Excellent communication, presentation, and stakeholder management skills. Ability to balance long-term strategy with short-term execution. Work Environment
Working conditions are normal for an office environment. This is a hybrid role (Mon. and Fri. work from home, Tue. through Thurs work on-site). Equal Employment Opportunity
Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer. Job Details
St Louis, MO • $50,000 - $60,000
#J-18808-Ljbffr
The Senior Brand Manager – Good ‘n Fun leads the strategy, planning, and execution of a +$300M dog treats brand in North America, spanning Good ‘n Fun chews and instant gratification treats. This role is accountable for defining the masterbrand’s role in the market, crafting a compelling and consistent brand strategy, positioning, and visual identity, and driving brand performance through breakthrough innovation and integrated marketing. This highly cross-functional role manages two direct reports and acts as general manager of the business—leading the 3-year innovation roadmap, ensuring executional excellence across omnichannel touchpoints, and driving P&L performance. The ideal candidate is a strategic and hands-on CPG brand leader with a track record of building brands and developing teams. Primary Duties & Responsibilities
Brand Strategy & Leadership
Define and champion the brand vision, equity, and role within the pet treats category. Develop long-term brand strategy and architecture across Good ‘n Fun platforms. Lead the creation and implementation of a cohesive visual identity and brand world, ensuring consistency across packaging, digital, retail, and advertising. Own and drive the annual brand planning process, aligning cross-functional stakeholders and cascading objectives across teams. Shape brand positioning and messaging based on consumer insights and competitive analysis. Team Leadership & Talent Development
Direct and develop the Brand Manager; set goals, provide mentorship, and support growth. Guide the team through complex brand projects including campaigns, innovation launches, and packaging overhauls. Foster a collaborative, results-oriented team culture that prioritizes strategic thinking and operational excellence. Innovation & Product Strategy
Lead the 3-year innovation roadmap: identify whitespace, conduct consumer research, and guide concept development. Partner with R&D, Packaging, and Supply Chain to ensure timely and cost-effective product launches. Oversee packaging development, ensuring alignment with brand strategy, shelf appeal, and regulatory compliance. Collaborate with Brand Activation to shape digital content, eCommerce assets, and in-store visibility tied to innovation. Integrated Marketing & Activation
Oversee the development of marketing plans that drive brand equity, trial, and repeat—including media, promotions, and retail campaigns. Collaborate with the Brand Activation Manager to deliver consistent messaging across all consumer touchpoints. Collaborate with Brand Activation Manager on development of creative briefs and the evaluation of agency work to ensure brand consistency and effectiveness. Ensure omnichannel campaigns across digital, social, shopper, and experiential touchpoints. Consumer, Category & Market Insights
Leverage syndicated data and custom research to guide brand strategy and identify growth opportunities. Translate insights into compelling consumer propositions and retailer narratives. Commission and analyze consumer research to support brand tracking, innovation development, and communication testing. Commercial Strategy & Retail Execution
Collaborate with Sales and Trade Marketing on customer sell-in decks, promotion strategies, and pricing decisions. Ensure in-market excellence and brand consistency in-store and online through close collaboration with shopper and trade teams. Monitor performance of innovation and core SKUs across retail channels, identifying risks and opportunities. Project & Budget Management
Partner with PMO to ensure project timelines are delivered and have alignment with internal stakeholders and external agencies. Track marketing spends, forecast financial needs, and manage reporting. Financial & P&L Ownership
Track and analyze key performance indicators, including shipments, consumption, margin, pricing, and advertising/promo effectiveness. Education and Experience
Bachelor’s Degree in Marketing, Business Administration or related field MBA preferred. 6 or more years of brand marketing experience, ideally in CPG with P&L experience; pet care experience is a plus. 1 or more years of experience managing direct reports and developing talent. Role not eligible for sponsorship. Required Skills
Proven track record of building brand equity and delivering results in highly competitive categories. Strong strategic skills and experience developing brand positioning, architecture, and visual identity systems. Demonstrated success in innovation strategy and cross-functional commercialization. Experience developing and launching advertising campaigns across media channels, including digital, social, and traditional. Proven ability to lead the development and execution of innovation from concept to commercialization. Strong analytical acumen; fluency with IRI/Nielsen, Numerator, and financial metrics. Excellent communication, presentation, and stakeholder management skills. Ability to balance long-term strategy with short-term execution. Work Environment
Working conditions are normal for an office environment. This is a hybrid role (Mon. and Fri. work from home, Tue. through Thurs work on-site). Equal Employment Opportunity
Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer. Job Details
St Louis, MO • $50,000 - $60,000
#J-18808-Ljbffr