Tanger
Area Marketing Director - Myrtle Beach
Tanger, Myrtle Beach, South Carolina, United States, 29588
Overview
Area Marketing Director - Myrtle Beach At Tanger, our mission is to create shopping destinations that entertain, inspire, and bring our communities together. Tanger is a premier owner and operator of outlet and open-air centers with four decades of retail innovation. We live our values every day: integrity, inclusion, and innovation to drive meaningful change. Tanger team members are our most important asset, and we strive to create an environment where everyone is welcomed, respected, heard, supported, and able to thrive. This role offers the opportunity to work independently and collaboratively, supported by a flexible, Teams-driven workplace designed to empower connection, innovation, and impact across geographies. About The Role
Area Marketing Director - Myrtle Beach Responsibilities and expectations for this role include developing and executing marketing plans, driving center sales and traffic, securing sponsorship and media revenue, and representing Tanger and the center as a good corporate citizen across the market. About The Tanger Perks
Competitive salary Generous suite of medical, dental, and vision benefits 401(k) match Paid PTO and holidays Paid volunteer hours Team member paid leave programs Tuition reimbursement Wellness incentives Group life and disability insurance Voluntary benefits Team member discounts And more… Essential Job Duties And Responsibilities
Develop and execute an annual marketing plan and budget to increase center sales and traffic, drive sponsorship and media sales, support Tanger corporate programs, and position the center as a good corporate citizen. Serve as Primary Business Development representative for the center, prospecting, canvassing, and closing media, sponsorship, and non-transactional revenue deals aligned with annual revenue goals. Monitor and manage the marketing budget, account for variances, adjust plans in real time, and complete monthly financial forecasts with updates to the GM. Assist Area General Manager in developing a comprehensive strategic business plan. Create and execute national and local programs that integrate retailers, drive traffic and sales, create revenue opportunities, and generate positive publicity with measurable ROI. Actively create and sell media, sponsorships, and programming opportunities to achieve sales goals and NOI. Manage the local sales process end-to-end, including pipeline, targets, pitches, and cultivating brand-appropriate partnerships for center deals. Communicate the benefits of Tanger Outlets and offer marketing and advertising solutions to clients. Collaborate with RVP of Marketing, Corporate Marketing, and media agencies to develop targeted advertising and media plans. Generate local publicity through area print and broadcast resources; prepare and distribute press releases and media alerts; maintain media contact lists. Build strong retailer relations; coordinate quarterly retailer meetings and monthly newsletters; provide retailers with needed support. Support Shopper Services goals and ensure Tanger Ambassadors deliver outstanding service to shoppers and retailers. Support and execute national programs (e.g., TangerClub, Tanger gift cards) and other branded programs to drive local results. Flawlessly execute national, regional, and local Marketing and Marketing Partnership programs. Develop and implement local tourism strategies (bus/tour groups, partnerships with hotels, resorts, etc.); participate in festivals, conventions, and trade shows as applicable. Establish positive relationships with community leaders and organizations to promote center growth and Tanger’s role as a good corporate citizen. Provide field support for Tanger Corporate Departments to move business forward and remove obstacles. Actively participate as a key member of the management team as directed by the Area General Manager. Adhere to all policies and procedures in the Marketing Manual. Competencies
Critical thinking, problem solving, and teamwork Strong leadership and the ability to supervise and develop others Effective communication with diverse audiences Multitasking in a high-volume setting and ability to work independently Flexible schedule to accommodate business needs Ability to develop positive retailer, vendor, shopper, and community relationships Commitment to Tanger’s values: Integrity, Inclusion, and Innovation Required Education And Experience
Undergraduate degree from an accredited university and 4+ years of experience in marketing, sales, public relations, hospitality, or related fields (or equivalent combination of education and experience). Preferred Education And Experience
Experience in commercial real estate or retail environment is a plus EEO and E-verify statements and accessibility notes are included below in the original text and have been retained as part of the description where applicable. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Note: This description is a cleaned and reformatted version of the original posting to improve readability while preserving all substantive details.
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Area Marketing Director - Myrtle Beach At Tanger, our mission is to create shopping destinations that entertain, inspire, and bring our communities together. Tanger is a premier owner and operator of outlet and open-air centers with four decades of retail innovation. We live our values every day: integrity, inclusion, and innovation to drive meaningful change. Tanger team members are our most important asset, and we strive to create an environment where everyone is welcomed, respected, heard, supported, and able to thrive. This role offers the opportunity to work independently and collaboratively, supported by a flexible, Teams-driven workplace designed to empower connection, innovation, and impact across geographies. About The Role
Area Marketing Director - Myrtle Beach Responsibilities and expectations for this role include developing and executing marketing plans, driving center sales and traffic, securing sponsorship and media revenue, and representing Tanger and the center as a good corporate citizen across the market. About The Tanger Perks
Competitive salary Generous suite of medical, dental, and vision benefits 401(k) match Paid PTO and holidays Paid volunteer hours Team member paid leave programs Tuition reimbursement Wellness incentives Group life and disability insurance Voluntary benefits Team member discounts And more… Essential Job Duties And Responsibilities
Develop and execute an annual marketing plan and budget to increase center sales and traffic, drive sponsorship and media sales, support Tanger corporate programs, and position the center as a good corporate citizen. Serve as Primary Business Development representative for the center, prospecting, canvassing, and closing media, sponsorship, and non-transactional revenue deals aligned with annual revenue goals. Monitor and manage the marketing budget, account for variances, adjust plans in real time, and complete monthly financial forecasts with updates to the GM. Assist Area General Manager in developing a comprehensive strategic business plan. Create and execute national and local programs that integrate retailers, drive traffic and sales, create revenue opportunities, and generate positive publicity with measurable ROI. Actively create and sell media, sponsorships, and programming opportunities to achieve sales goals and NOI. Manage the local sales process end-to-end, including pipeline, targets, pitches, and cultivating brand-appropriate partnerships for center deals. Communicate the benefits of Tanger Outlets and offer marketing and advertising solutions to clients. Collaborate with RVP of Marketing, Corporate Marketing, and media agencies to develop targeted advertising and media plans. Generate local publicity through area print and broadcast resources; prepare and distribute press releases and media alerts; maintain media contact lists. Build strong retailer relations; coordinate quarterly retailer meetings and monthly newsletters; provide retailers with needed support. Support Shopper Services goals and ensure Tanger Ambassadors deliver outstanding service to shoppers and retailers. Support and execute national programs (e.g., TangerClub, Tanger gift cards) and other branded programs to drive local results. Flawlessly execute national, regional, and local Marketing and Marketing Partnership programs. Develop and implement local tourism strategies (bus/tour groups, partnerships with hotels, resorts, etc.); participate in festivals, conventions, and trade shows as applicable. Establish positive relationships with community leaders and organizations to promote center growth and Tanger’s role as a good corporate citizen. Provide field support for Tanger Corporate Departments to move business forward and remove obstacles. Actively participate as a key member of the management team as directed by the Area General Manager. Adhere to all policies and procedures in the Marketing Manual. Competencies
Critical thinking, problem solving, and teamwork Strong leadership and the ability to supervise and develop others Effective communication with diverse audiences Multitasking in a high-volume setting and ability to work independently Flexible schedule to accommodate business needs Ability to develop positive retailer, vendor, shopper, and community relationships Commitment to Tanger’s values: Integrity, Inclusion, and Innovation Required Education And Experience
Undergraduate degree from an accredited university and 4+ years of experience in marketing, sales, public relations, hospitality, or related fields (or equivalent combination of education and experience). Preferred Education And Experience
Experience in commercial real estate or retail environment is a plus EEO and E-verify statements and accessibility notes are included below in the original text and have been retained as part of the description where applicable. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Note: This description is a cleaned and reformatted version of the original posting to improve readability while preserving all substantive details.
#J-18808-Ljbffr