Boston University
DIGITAL MARKETING CAMPAIGN SPECIALIST, Development & Alumni Relations
Boston University, Boston, Massachusetts, us, 02298
Digital Marketing Campaign Specialist, Development & Alumni Relations
Our Alumni Engagement and Operations team is looking for a Digital Marketing Campaign Specialist who will build and execute digital ad campaigns for Boston University Advancement using mobile, social, and web platforms. Overview The Alumni Engagement team is dedicated to understanding alumni, strengthening pride and awareness, and facilitating ways to grow and sustain the base of alumni engaging with and supporting Boston University. The team has oversight of alumni digital strategy, alumni experience operations, and measuring engagement across more than 350,000 alumni worldwide. This role reports to the Director of Alumni Communications & Marketing and is part of a high-performing, collaborative team that designs, develops, and maintains robust alumni and donor marketing campaigns. The successful candidate will be creative, data-driven, and detail-oriented, responsible for the end-to-end execution of omni-channel marketing campaigns, including managing copy and creative assets, monitoring campaign performance, and ensuring deliverability to grow engagement and retention of BU alumni and friends. Responsibilities Essential Functions: The Digital Marketing Campaign Specialist builds, manages, monitors, and optimizes campaigns on mobile, social, and web channels to drive alumni engagement and donations for Boston University. Take ownership of all campaign activations and ensure their successful execution. Iterate on campaign design and copy to produce creative and engaging ad sets. Collaborate with colleagues and client-partners to understand campaign objectives and requirements and ensure messaging is consistent across channels. Perform quality assurance testing before activating customer journeys. Monitor campaigns to ensure deliverability and optimal performance. Create and deploy regular paid ads on Google, Meta, LinkedIn, paid search, and other channels as needed. Create and deploy lead generation campaigns. Track and report on campaign performance metrics using tools like Google Analytics, HubSpot, or similar. Approach projects with curiosity and a commitment to measurable results, serving all stakeholders with integrity and mutual respect. Qualifications Bachelor’s degree preferred in marketing, communications, or equivalent combination of education, certifications, and experience. Marketing Cloud certifications strongly preferred. Minimum three years of relevant experience. Strong knowledge of digital marketing trends; data-driven with strong reporting skills. Exceptional communication and collaboration, with the ability to manage multiple concurrent projects under deadlines. Creative and organized with a strong commitment to quality and consistency. Technical knowledge of audience segmentation, lead generation, and data mining is a plus. Experience in marketing within an educational setting is a bonus. Strong interpersonal skills. The ideal candidate embodies our values: teamwork, transparency, mutual respect, diversity, equity, inclusion, integrity, strategic thinking, curiosity, continuous growth, and joy in pursuing meaningful goals. Additional Information If this role resonates with you and you want to contribute to a major campaign, we encourage you to apply. If you have transferable skills and the defined qualifications, we welcome your application as well. To learn more about Development & Alumni Relations at Boston University and other opportunities, visit the Advancement Talent website: https://www.bu.edu/dar-talent/. We are an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, marital status, parental status, or veteran status. We are a VEVRAA Federal Contractor. If you require a reasonable accommodation to complete the employment application process, please contact the Equal Opportunity Office at 617-358-1796.
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Our Alumni Engagement and Operations team is looking for a Digital Marketing Campaign Specialist who will build and execute digital ad campaigns for Boston University Advancement using mobile, social, and web platforms. Overview The Alumni Engagement team is dedicated to understanding alumni, strengthening pride and awareness, and facilitating ways to grow and sustain the base of alumni engaging with and supporting Boston University. The team has oversight of alumni digital strategy, alumni experience operations, and measuring engagement across more than 350,000 alumni worldwide. This role reports to the Director of Alumni Communications & Marketing and is part of a high-performing, collaborative team that designs, develops, and maintains robust alumni and donor marketing campaigns. The successful candidate will be creative, data-driven, and detail-oriented, responsible for the end-to-end execution of omni-channel marketing campaigns, including managing copy and creative assets, monitoring campaign performance, and ensuring deliverability to grow engagement and retention of BU alumni and friends. Responsibilities Essential Functions: The Digital Marketing Campaign Specialist builds, manages, monitors, and optimizes campaigns on mobile, social, and web channels to drive alumni engagement and donations for Boston University. Take ownership of all campaign activations and ensure their successful execution. Iterate on campaign design and copy to produce creative and engaging ad sets. Collaborate with colleagues and client-partners to understand campaign objectives and requirements and ensure messaging is consistent across channels. Perform quality assurance testing before activating customer journeys. Monitor campaigns to ensure deliverability and optimal performance. Create and deploy regular paid ads on Google, Meta, LinkedIn, paid search, and other channels as needed. Create and deploy lead generation campaigns. Track and report on campaign performance metrics using tools like Google Analytics, HubSpot, or similar. Approach projects with curiosity and a commitment to measurable results, serving all stakeholders with integrity and mutual respect. Qualifications Bachelor’s degree preferred in marketing, communications, or equivalent combination of education, certifications, and experience. Marketing Cloud certifications strongly preferred. Minimum three years of relevant experience. Strong knowledge of digital marketing trends; data-driven with strong reporting skills. Exceptional communication and collaboration, with the ability to manage multiple concurrent projects under deadlines. Creative and organized with a strong commitment to quality and consistency. Technical knowledge of audience segmentation, lead generation, and data mining is a plus. Experience in marketing within an educational setting is a bonus. Strong interpersonal skills. The ideal candidate embodies our values: teamwork, transparency, mutual respect, diversity, equity, inclusion, integrity, strategic thinking, curiosity, continuous growth, and joy in pursuing meaningful goals. Additional Information If this role resonates with you and you want to contribute to a major campaign, we encourage you to apply. If you have transferable skills and the defined qualifications, we welcome your application as well. To learn more about Development & Alumni Relations at Boston University and other opportunities, visit the Advancement Talent website: https://www.bu.edu/dar-talent/. We are an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, marital status, parental status, or veteran status. We are a VEVRAA Federal Contractor. If you require a reasonable accommodation to complete the employment application process, please contact the Equal Opportunity Office at 617-358-1796.
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