Boston University
DIGITAL MARKETING CAMPAIGN SPECIALIST, Development & Alumni Relations
Boston University, Boston, Massachusetts, us, 02298
Overview
DIGITAL MARKETING CAMPAIGN SPECIALIST, Development & Alumni Relations Boston University Advancement seeks a Digital Marketing Campaign Specialist to build and execute digital ad campaigns for Boston University Advancement using mobile, social, and web platforms. This position is part of the Alumni Engagement and Operations team and reports to the Director of Alumni Communications & Marketing. Responsibilities
Build, manage, monitor, and optimize campaigns on mobile, social, and web channels to drive alumni engagement and donations for Boston University. Take ownership of all campaign activations and ensure their successful execution. Iterate on campaign design and copy to produce creative and engaging ad sets. Collaborate with colleagues and client-partners to understand campaign objectives and ensure messaging is consistent across channels. Perform quality assurance testing before activating customer journeys. Monitor campaigns to ensure deliverability and optimal performance. Create and deploy regular paid ads on Google, Meta, LinkedIn, paid search, and other channels as needed. Create and deploy lead generation campaigns. Track and report on campaign performance metrics using tools like Google Analytics, HubSpot, or similar. Approach projects with curiosity, integrity, and a focus on delivering measurable results while serving stakeholders with respect. Qualifications
Bachelor's degree preferred in marketing, communications, or equivalent; Marketing Cloud certifications strongly preferred. Minimum three years of relevant experience. Strong knowledge of digital marketing trends; data-driven with strong reporting skills. Exceptional communication and collaboration skills; ability to manage multiple projects under deadlines. Creative, organized, with commitment to quality and consistency. Technical knowledge of audience segmentation, lead generation, and data mining is a plus. Overall marketing experience; experience in an educational setting is a bonus. Strong interpersonal skills. Values
Teamwork, transparency, and mutual respect; leadership can come from anywhere. Diversity, equity, inclusion; commitment to belonging. Integrity in how we work and treat one another. Strategic thinking and curiosity; pursuit of fresh approaches and measurable results. Continuous growth and improvement, both as individuals and as a team. Joy and shared appreciation for work toward meaningful goals. Additional Information
To learn more about Development & Alumni Relations at Boston University and other job opportunities, please visit the Advancement Talent website: https://www.bu.edu/dar-talent/ We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, age, sexual orientation, gender identity, genetic information, military service, pregnancy or marital status. This organization is a VEVRAA Federal Contractor. If you require a reasonable accommodation to complete the employment application process, please contact the Equal Opportunity Office at 617-358-1796. Job Details
Job Location: Boston, MA Position Type: Full-Time/Regular Salary Grade: Grade 48 To apply, visit the BU SilkRoad job posting: https://jobs.silkroad.com/BU/External/jobs/315940
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DIGITAL MARKETING CAMPAIGN SPECIALIST, Development & Alumni Relations Boston University Advancement seeks a Digital Marketing Campaign Specialist to build and execute digital ad campaigns for Boston University Advancement using mobile, social, and web platforms. This position is part of the Alumni Engagement and Operations team and reports to the Director of Alumni Communications & Marketing. Responsibilities
Build, manage, monitor, and optimize campaigns on mobile, social, and web channels to drive alumni engagement and donations for Boston University. Take ownership of all campaign activations and ensure their successful execution. Iterate on campaign design and copy to produce creative and engaging ad sets. Collaborate with colleagues and client-partners to understand campaign objectives and ensure messaging is consistent across channels. Perform quality assurance testing before activating customer journeys. Monitor campaigns to ensure deliverability and optimal performance. Create and deploy regular paid ads on Google, Meta, LinkedIn, paid search, and other channels as needed. Create and deploy lead generation campaigns. Track and report on campaign performance metrics using tools like Google Analytics, HubSpot, or similar. Approach projects with curiosity, integrity, and a focus on delivering measurable results while serving stakeholders with respect. Qualifications
Bachelor's degree preferred in marketing, communications, or equivalent; Marketing Cloud certifications strongly preferred. Minimum three years of relevant experience. Strong knowledge of digital marketing trends; data-driven with strong reporting skills. Exceptional communication and collaboration skills; ability to manage multiple projects under deadlines. Creative, organized, with commitment to quality and consistency. Technical knowledge of audience segmentation, lead generation, and data mining is a plus. Overall marketing experience; experience in an educational setting is a bonus. Strong interpersonal skills. Values
Teamwork, transparency, and mutual respect; leadership can come from anywhere. Diversity, equity, inclusion; commitment to belonging. Integrity in how we work and treat one another. Strategic thinking and curiosity; pursuit of fresh approaches and measurable results. Continuous growth and improvement, both as individuals and as a team. Joy and shared appreciation for work toward meaningful goals. Additional Information
To learn more about Development & Alumni Relations at Boston University and other job opportunities, please visit the Advancement Talent website: https://www.bu.edu/dar-talent/ We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, age, sexual orientation, gender identity, genetic information, military service, pregnancy or marital status. This organization is a VEVRAA Federal Contractor. If you require a reasonable accommodation to complete the employment application process, please contact the Equal Opportunity Office at 617-358-1796. Job Details
Job Location: Boston, MA Position Type: Full-Time/Regular Salary Grade: Grade 48 To apply, visit the BU SilkRoad job posting: https://jobs.silkroad.com/BU/External/jobs/315940
#J-18808-Ljbffr