Foundation Direct
Regional Performance Manager (RPM) | DC
Foundation Direct, Washington, District of Columbia, us, 20022
Overview
Regional Performance Manager (RPM)
is a full-time, remote field position requiring 25–30% travel within your assigned region (and nationally as needed). You are the front-line partner to our dealership clients, focused on building trusted relationships, delivering measurable ROI from digital marketing, turning data into strategy, and guiding dealerships toward long-term success. Note: We have multiple city/region postings for this position but there is only 1 RPM position available. Please apply to only 1 RPM listing in the city or region you must closely reside in. Key Responsibilities
Act as the primary point of contact for 50–60 dealerships, delivering high-touch, white-glove service with strategic guidance. Conduct regular performance reviews and strategy sessions, presenting insights and recommendations that tie marketing results to business outcomes. Build trusted relationships with dealership decision-makers and identify opportunities to strengthen and expand relationships. Provide actionable recommendations beyond marketing (e.g., website optimizations, lead handling improvements, inventory strategy). Growth & Retention
Monitor account health and performance indicators to identify churn risks and mitigate them. Identify opportunities for account expansion, including upsells, referrals, and adoption of new products/services. Collaborate with internal teams to ensure smooth onboarding, campaign launches, and adoption of new features or product releases. Data-Driven Insights & Reporting
Analyze account performance data and translate into clear, actionable insights for dealers. Benchmark performance against industry standards and internal targets to optimize results across new, used, and service departments. Share insights with internal teams to inform product development and process improvements. Collaboration & Internal Communication
Work with Account Technicians, Performance, and Data teams to ensure campaigns follow best practices and deliver strong results. Maintain proactive communication with internal stakeholders on account health, opportunities, and risks. Escalate complex issues to the Director and collaborate on resolution strategies. Who You Are
Relationship builder who connects with clients and solves problems. Business-minded consultant who understands how marketing impacts revenue, inventory turns, and operations. Data-driven thinker who translates numbers into actionable stories and actions. Proactive self-starter who identifies opportunities for growth and addresses risks early. Collaborative teammate who works with cross-functional partners to deliver results. Adaptable, resilient, and energized by a fast-paced automotive industry. Passionate about helping dealerships grow and succeed. Requirements
Education: Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field (preferred). Experience: Automotive industry or marketing experience required; 5+ years in automotive, digital marketing, or customer success (agency or in-house) required; proven experience managing client relationships at executive levels (GMs, Dealer Principals); familiarity with dealership operations and key metrics (sales process, lead handling, inventory management). Skills: Strong consultative communication and presentation skills; analytical rigor with ability to interpret performance data, attribution models, and ROI; comfortable with GA4, reporting dashboards, and digital advertising platforms (Google Ads, Bing, Meta) preferred; highly organized with ability to manage multiple accounts independently; professional and credible in executive settings; ability to maintain and retain 50–60 accounts. Travel
25–30% travel within the region and nationally, as needed. Key Success Metrics
High client retention and satisfaction across assigned accounts. Portfolio growth through upsells, referrals, and expanded product adoption. Timely, actionable performance reviews delivered to clients. Strong internal collaboration and adherence to best practices. Compensation & Benefits
Competitive salary commensurate with experience, plus a comprehensive benefits package including medical, dental, vision, 401(k) with matching, paid time off, and wellness programs. Growth & Career Path
Successful RPMs have a clear path for advancement into Senior RPM or Regional Performance Director roles as the team and company grow. Next Steps
If you are interested in this position, please complete the online application and include a current resume and cover letter. Due to the volume of applications, we will only contact candidates whose qualifications most closely match the needs of the position. If selected, you will be contacted by a member of Foundation’s team within 7–10 business days. Thank you and good luck! About Foundation Direct
Foundation Direct provides a robust technology platform that empowers Automotive Dealers to manage their digital advertising and work directly with major media partners. The company promotes a culture that values diversity, equity, and inclusion. Employees are encouraged to share opinions and shape strategy and products as the company evolves to meet customer needs. Employee well-being and growth are prioritized by the leadership team.
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Regional Performance Manager (RPM)
is a full-time, remote field position requiring 25–30% travel within your assigned region (and nationally as needed). You are the front-line partner to our dealership clients, focused on building trusted relationships, delivering measurable ROI from digital marketing, turning data into strategy, and guiding dealerships toward long-term success. Note: We have multiple city/region postings for this position but there is only 1 RPM position available. Please apply to only 1 RPM listing in the city or region you must closely reside in. Key Responsibilities
Act as the primary point of contact for 50–60 dealerships, delivering high-touch, white-glove service with strategic guidance. Conduct regular performance reviews and strategy sessions, presenting insights and recommendations that tie marketing results to business outcomes. Build trusted relationships with dealership decision-makers and identify opportunities to strengthen and expand relationships. Provide actionable recommendations beyond marketing (e.g., website optimizations, lead handling improvements, inventory strategy). Growth & Retention
Monitor account health and performance indicators to identify churn risks and mitigate them. Identify opportunities for account expansion, including upsells, referrals, and adoption of new products/services. Collaborate with internal teams to ensure smooth onboarding, campaign launches, and adoption of new features or product releases. Data-Driven Insights & Reporting
Analyze account performance data and translate into clear, actionable insights for dealers. Benchmark performance against industry standards and internal targets to optimize results across new, used, and service departments. Share insights with internal teams to inform product development and process improvements. Collaboration & Internal Communication
Work with Account Technicians, Performance, and Data teams to ensure campaigns follow best practices and deliver strong results. Maintain proactive communication with internal stakeholders on account health, opportunities, and risks. Escalate complex issues to the Director and collaborate on resolution strategies. Who You Are
Relationship builder who connects with clients and solves problems. Business-minded consultant who understands how marketing impacts revenue, inventory turns, and operations. Data-driven thinker who translates numbers into actionable stories and actions. Proactive self-starter who identifies opportunities for growth and addresses risks early. Collaborative teammate who works with cross-functional partners to deliver results. Adaptable, resilient, and energized by a fast-paced automotive industry. Passionate about helping dealerships grow and succeed. Requirements
Education: Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field (preferred). Experience: Automotive industry or marketing experience required; 5+ years in automotive, digital marketing, or customer success (agency or in-house) required; proven experience managing client relationships at executive levels (GMs, Dealer Principals); familiarity with dealership operations and key metrics (sales process, lead handling, inventory management). Skills: Strong consultative communication and presentation skills; analytical rigor with ability to interpret performance data, attribution models, and ROI; comfortable with GA4, reporting dashboards, and digital advertising platforms (Google Ads, Bing, Meta) preferred; highly organized with ability to manage multiple accounts independently; professional and credible in executive settings; ability to maintain and retain 50–60 accounts. Travel
25–30% travel within the region and nationally, as needed. Key Success Metrics
High client retention and satisfaction across assigned accounts. Portfolio growth through upsells, referrals, and expanded product adoption. Timely, actionable performance reviews delivered to clients. Strong internal collaboration and adherence to best practices. Compensation & Benefits
Competitive salary commensurate with experience, plus a comprehensive benefits package including medical, dental, vision, 401(k) with matching, paid time off, and wellness programs. Growth & Career Path
Successful RPMs have a clear path for advancement into Senior RPM or Regional Performance Director roles as the team and company grow. Next Steps
If you are interested in this position, please complete the online application and include a current resume and cover letter. Due to the volume of applications, we will only contact candidates whose qualifications most closely match the needs of the position. If selected, you will be contacted by a member of Foundation’s team within 7–10 business days. Thank you and good luck! About Foundation Direct
Foundation Direct provides a robust technology platform that empowers Automotive Dealers to manage their digital advertising and work directly with major media partners. The company promotes a culture that values diversity, equity, and inclusion. Employees are encouraged to share opinions and shape strategy and products as the company evolves to meet customer needs. Employee well-being and growth are prioritized by the leadership team.
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