8020REI
Join to apply for the
Head of Marketing
role at
8020REI . About Us At
8020REI , you’ll shape the future of data and growth in real estate investment. You’ll lead the brand and architect a repeatable, data-driven demand engine—partnering across Sales, Product, and CS to turn insight into measurable pipeline and revenue. Overview
We’re seeking a results-driven, strategic leader to own the brand and build a repeatable demand engine across content, paid media, lifecycle, and partnerships. You’ll design the strategy, create the operating system (cadences, KPIs, budgets), and lead execution with a player-coach mindset. You’ll collaborate closely with Sales (SDRs sit in Sales; Marketing drives strategy, messaging, and feedback loops), Product, and CS to ensure our story resonates and converts. What You’ll Own
Brand Strategy
Strategic Experience:
Bring proven experience creating brand strategies that win in competitive SaaS markets—differentiated positioning with measurable business impact. Vision Alignment:
Align identity, voice, and creative “taste” with company vision and leadership preferences; raise the bar on landing pages, scripts, ads, and creative angles. Keep It Current:
Audit, refine, and scale the brand system as we grow; ensure consistency across all touchpoints. Cross-Functional Alignment:
Partner with
Sales
and
Product
to define/refine
ICP , segmentation, GTM, and
Fit criteria . Keep messaging anchored in customer reality. Process Creation & Planning (Data-Driven Systems)
Own the
annual/quarterly marketing plan ,
budget , and
KPI tree ; turn strategy into systems (briefs, cadences, QA checklists). Establish a clear
measurement framework
(pipeline, CAC, MQL volume/quality, channel ROI) and report it to leadership. Build, coach, and lead a
high-performing marketing team , with the documentation, standards, and rhythms to scale. Design strategies that
improve cost efficiency
while hitting monthly/quarterly volume targets.
Marketing Execution
Content Engine:
Drive high-impact content— case studies, landing pages, scripts, email campaigns, video ads —with rigorous
A/B testing
across creative and copy. Paid Media:
Scale and optimize
Google & Meta
(currently
$35k+/mo ) while piloting new channels with ROI discipline. Nurturing Leads:
Collaborate closely with SDRs
(in Sales) to lift
booking
and
attendance
rates—closed feedback loop on messaging and targeting. Lifecycle & Outreach:
Own lifecycle playbooks (email/SMS) and
direct mail/guides
to improve activation, upsell, and lead quality. Partnerships & Affiliates:
Manage the partnerships ecosystem end-to-end (tiering, onboarding, enablement) to deliver material, trackable revenue.
Ideal Candidate Profile
We’re looking for a builder who thrives in fast-paced, high-growth SaaS and
takes full ownership
of outcomes. Extreme Ownership:
You don’t blame the market or the tools—you deliver. Proven Scaler:
You’ve helped take B2B SaaS from ~20M ARR to next levels and know how to unlock growth. Player-Coach:
You set VP-level strategy and roll up your sleeves to ship. Data Storyteller:
You turn performance data into decisions (SQL/BI a plus) and defend strategy and budget with
ROI models . Partnerships Builder:
You’ve built and scaled affiliate/channel programs that convert. What We Offer
Competitive Base Compensation Performance Bonus Flex PTO (up to
26
days/year) Home Office Upgrade Bonus Health Benefit Full-time Remote Work (US-based) Significant growth and team-building opportunity Ongoing support & budget for skill development Join Us
If you’re a growth-minded marketing leader who wants to
own the brand and the demand system end-to-end , we’d love to hear from you.
Apply now
and help us redefine how real estate investors grow with data. Referrals increase your chances of interviewing at 8020REI by 2x Get notified about new Head of Marketing jobs in
North Miami, FL . Miami-Dade County, FL $220,000.00-$320,000.00 2 weeks ago Miami, FL $100,000.00-$120,000.00 10 hours ago Miami-Fort Lauderdale Area $120,000.00-$180,000.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Head of Marketing
role at
8020REI . About Us At
8020REI , you’ll shape the future of data and growth in real estate investment. You’ll lead the brand and architect a repeatable, data-driven demand engine—partnering across Sales, Product, and CS to turn insight into measurable pipeline and revenue. Overview
We’re seeking a results-driven, strategic leader to own the brand and build a repeatable demand engine across content, paid media, lifecycle, and partnerships. You’ll design the strategy, create the operating system (cadences, KPIs, budgets), and lead execution with a player-coach mindset. You’ll collaborate closely with Sales (SDRs sit in Sales; Marketing drives strategy, messaging, and feedback loops), Product, and CS to ensure our story resonates and converts. What You’ll Own
Brand Strategy
Strategic Experience:
Bring proven experience creating brand strategies that win in competitive SaaS markets—differentiated positioning with measurable business impact. Vision Alignment:
Align identity, voice, and creative “taste” with company vision and leadership preferences; raise the bar on landing pages, scripts, ads, and creative angles. Keep It Current:
Audit, refine, and scale the brand system as we grow; ensure consistency across all touchpoints. Cross-Functional Alignment:
Partner with
Sales
and
Product
to define/refine
ICP , segmentation, GTM, and
Fit criteria . Keep messaging anchored in customer reality. Process Creation & Planning (Data-Driven Systems)
Own the
annual/quarterly marketing plan ,
budget , and
KPI tree ; turn strategy into systems (briefs, cadences, QA checklists). Establish a clear
measurement framework
(pipeline, CAC, MQL volume/quality, channel ROI) and report it to leadership. Build, coach, and lead a
high-performing marketing team , with the documentation, standards, and rhythms to scale. Design strategies that
improve cost efficiency
while hitting monthly/quarterly volume targets.
Marketing Execution
Content Engine:
Drive high-impact content— case studies, landing pages, scripts, email campaigns, video ads —with rigorous
A/B testing
across creative and copy. Paid Media:
Scale and optimize
Google & Meta
(currently
$35k+/mo ) while piloting new channels with ROI discipline. Nurturing Leads:
Collaborate closely with SDRs
(in Sales) to lift
booking
and
attendance
rates—closed feedback loop on messaging and targeting. Lifecycle & Outreach:
Own lifecycle playbooks (email/SMS) and
direct mail/guides
to improve activation, upsell, and lead quality. Partnerships & Affiliates:
Manage the partnerships ecosystem end-to-end (tiering, onboarding, enablement) to deliver material, trackable revenue.
Ideal Candidate Profile
We’re looking for a builder who thrives in fast-paced, high-growth SaaS and
takes full ownership
of outcomes. Extreme Ownership:
You don’t blame the market or the tools—you deliver. Proven Scaler:
You’ve helped take B2B SaaS from ~20M ARR to next levels and know how to unlock growth. Player-Coach:
You set VP-level strategy and roll up your sleeves to ship. Data Storyteller:
You turn performance data into decisions (SQL/BI a plus) and defend strategy and budget with
ROI models . Partnerships Builder:
You’ve built and scaled affiliate/channel programs that convert. What We Offer
Competitive Base Compensation Performance Bonus Flex PTO (up to
26
days/year) Home Office Upgrade Bonus Health Benefit Full-time Remote Work (US-based) Significant growth and team-building opportunity Ongoing support & budget for skill development Join Us
If you’re a growth-minded marketing leader who wants to
own the brand and the demand system end-to-end , we’d love to hear from you.
Apply now
and help us redefine how real estate investors grow with data. Referrals increase your chances of interviewing at 8020REI by 2x Get notified about new Head of Marketing jobs in
North Miami, FL . Miami-Dade County, FL $220,000.00-$320,000.00 2 weeks ago Miami, FL $100,000.00-$120,000.00 10 hours ago Miami-Fort Lauderdale Area $120,000.00-$180,000.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr