EAB
Join to apply for the
Senior Paid Search Specialist
role at
EAB About EAB: At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We tailor our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve. This role may be based in Richmond, VA or Washington, D.C. Responsibilities
Campaign Strategy, Execution & Optimization: Support the strategy, development, implementation, launch, and optimization of digital marketing campaigns across multiple channels to drive lead generation and conversions. Client Support: Prepare client reports and performance updates. Communicate with internal teams to align campaign objectives with business goals. Ad Creation & Testing: Collaborate with senior strategists and internal teams to write ad copy, build media proposals, and select creative assets. Conduct A/B testing and refine campaigns based on performance insights. Ongoing Performance Monitoring: Track campaign metrics on a weekly basis, perform optimizations, and provide data-driven insights to internal account teams. Create performance reports and identify areas for improvement. Platform Management: Experience working within digital advertising platforms (e.g., Google Ads, Meta, LinkedIn, etc.) to manage and optimize campaigns. Collaboration & On-Time Deployment: Work closely with the marketing, design, and analytics teams to ensure campaigns are executed smoothly and meet client expectations. Learning & Development: Stay up to date with digital marketing trends and best practices. Participate in training sessions and actively seek opportunities to expand your skillset. Basic Qualifications
Bachelor’s degree in Marketing, Business, or related field (or equivalent experience). 3 years of experience in digital marketing or a related field, with exposure to campaign management and lead generation strategies. 2 years of experience with Google Ads and basic analytics tools such as pivot tables and VLOOKUP. Google Ads Editor experience is a plus. Strong communication skills and the ability to work collaboratively with cross-functional teams. Highly organized with attention to detail and the ability to manage multiple tasks effectively. Excellent time management skills with a proactive attitude toward problem-solving. Ideal Qualifications
Client-facing experience. Enthusiasm for digital marketing and a desire to learn new strategies and technologies. Basic understanding of key marketing metrics and data analysis. Creative thinking and an interest in contributing to innovative marketing solutions. Experience working with an agency. Commitment to continual learning and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission and values. Compensation: The anticipated starting salary range for this role is $66,500 - $75,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. Benefits kick in day one. Learn more at eab.com/careers/benefits. Benefits
Medical, dental, and vision insurance plans; dependents and domestic partners eligible 20+ days of PTO annually, plus paid firm and floating holidays Daytime leave policy for community service and flextime for fitness activities 401(k) retirement savings plan with annual discretionary company matching contribution Health savings account and flexible spending accounts Employee assistance program Wellness programs and resources for employees and families Fertility treatment coverage and adoption or surrogacy assistance Paid parental leave with phase-back to work Milk shipping service for nursing employees during business travel Discounted pet health insurance Company-provided life, AD&D, and disability insurance Financial wellness resources and employee discounts Employee resource groups and opportunities for growth This opening is not eligible for visa sponsorship at this time; EAB will consider candidates who possess U.S. work authorization that does not require sponsorship. Equal Opportunity Employer: EAB makes employment decisions on the basis of qualifications, merit, and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status, or any other basis protected by law. For more information, visit our Careers page.
#J-18808-Ljbffr
Senior Paid Search Specialist
role at
EAB About EAB: At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We tailor our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve. This role may be based in Richmond, VA or Washington, D.C. Responsibilities
Campaign Strategy, Execution & Optimization: Support the strategy, development, implementation, launch, and optimization of digital marketing campaigns across multiple channels to drive lead generation and conversions. Client Support: Prepare client reports and performance updates. Communicate with internal teams to align campaign objectives with business goals. Ad Creation & Testing: Collaborate with senior strategists and internal teams to write ad copy, build media proposals, and select creative assets. Conduct A/B testing and refine campaigns based on performance insights. Ongoing Performance Monitoring: Track campaign metrics on a weekly basis, perform optimizations, and provide data-driven insights to internal account teams. Create performance reports and identify areas for improvement. Platform Management: Experience working within digital advertising platforms (e.g., Google Ads, Meta, LinkedIn, etc.) to manage and optimize campaigns. Collaboration & On-Time Deployment: Work closely with the marketing, design, and analytics teams to ensure campaigns are executed smoothly and meet client expectations. Learning & Development: Stay up to date with digital marketing trends and best practices. Participate in training sessions and actively seek opportunities to expand your skillset. Basic Qualifications
Bachelor’s degree in Marketing, Business, or related field (or equivalent experience). 3 years of experience in digital marketing or a related field, with exposure to campaign management and lead generation strategies. 2 years of experience with Google Ads and basic analytics tools such as pivot tables and VLOOKUP. Google Ads Editor experience is a plus. Strong communication skills and the ability to work collaboratively with cross-functional teams. Highly organized with attention to detail and the ability to manage multiple tasks effectively. Excellent time management skills with a proactive attitude toward problem-solving. Ideal Qualifications
Client-facing experience. Enthusiasm for digital marketing and a desire to learn new strategies and technologies. Basic understanding of key marketing metrics and data analysis. Creative thinking and an interest in contributing to innovative marketing solutions. Experience working with an agency. Commitment to continual learning and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission and values. Compensation: The anticipated starting salary range for this role is $66,500 - $75,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. Benefits kick in day one. Learn more at eab.com/careers/benefits. Benefits
Medical, dental, and vision insurance plans; dependents and domestic partners eligible 20+ days of PTO annually, plus paid firm and floating holidays Daytime leave policy for community service and flextime for fitness activities 401(k) retirement savings plan with annual discretionary company matching contribution Health savings account and flexible spending accounts Employee assistance program Wellness programs and resources for employees and families Fertility treatment coverage and adoption or surrogacy assistance Paid parental leave with phase-back to work Milk shipping service for nursing employees during business travel Discounted pet health insurance Company-provided life, AD&D, and disability insurance Financial wellness resources and employee discounts Employee resource groups and opportunities for growth This opening is not eligible for visa sponsorship at this time; EAB will consider candidates who possess U.S. work authorization that does not require sponsorship. Equal Opportunity Employer: EAB makes employment decisions on the basis of qualifications, merit, and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status, or any other basis protected by law. For more information, visit our Careers page.
#J-18808-Ljbffr