Aon
Head of Demand Generation & Marketing Automation
Aon, Chicago, Illinois, United States, 60290
Overview
Head of Demand Generation & Marketing Automation at Aon. Lead the Demand Generation and Automation Strategy, driving effective lead management and campaign execution across the organization, including how we leverage CRM and our marketing technology stack. Responsibilities
Standardizing lead processes, accelerating adoption of new data architecture and tools (such as Eloqua intake forms and global lead routing), and optimizing lead vetting and reporting to support business growth. Support demand generation through the execution of marketing initiatives, developing and implementing best-in-class campaign frameworks, design templates, and reporting systems across multiple marketing automation platforms, ensuring seamless lead distribution, sales acceptance and pipeline progression across Aon Connect (Oracle) and Salesforce environments. Optimize lead management processes including standardizing lead definitions, transitioning from interim processes, accelerating adoption of new data architecture, and implementing global lead routing. Enhance lead vetting and reporting capabilities to provide stronger insights, informing strategy and supporting business objectives. Develop, build, and maintain campaigns, including frameworks, templates, campaign execution, system architecture, database maintenance and connectivity, and reporting across multiple marketing automation platforms. Ensure timely and seamless lead distribution and management across Aon Connect and Salesforce environments, focusing on driving adoption and tracking program progress. Manage global demand generation campaigns supporting new business, cross-sell, upsell, and re-engagement efforts. Support end-to-end event promotion and create a culture and campaign structure that drives results from events. Creating scalable, efficient marketing programs aligned with core and growth priorities, leading collaboration between Digital Marketing and the wider business. Provide team leadership and direction, with clear communication of strategy and standards. Foster cross-team collaboration by developing best practices groups and collaborative campaign planning sessions. Skills and Experience
Strategic Leadership: Vision for demand generation and guiding teams toward successful execution. Collaboration and Influence: Ability to work across digital marketing, sales, and technology teams to drive consensus. Analytical Thinking: Data-driven approach using campaign performance, lead management, and marketing platforms insights. Change Agility: adapt to evolving technologies and priorities, leading teams through transformation. Communication Excellence: Clear articulation of strategies and concepts to diverse audiences. Results Orientation: Focus on KPIs like MQL and MCR, balancing quality, speed, and scalability. People Development: Invest in growth and professional development of team members. Client-Centric Mindset: Create value for new business and existing client relationships. Success Measures
Campaign KPIs such as MQL, MCR, and engagement metrics with tangible business impact. Consistent execution of high-quality digital campaigns on time and in line with brand and strategy guidelines. Positive stakeholder feedback on collaboration, communication, and outcomes. Innovation through adoption of new tools or practices that enhance campaign effectiveness. Collaborative, client-focused approach resulting in strong team performance and value creation. Compensation and Benefits
The salary range for this position (intended for U.S. applicants) is $129,000 - $155,000 annually. The actual salary will vary based on education, experience, skills, and abilities, as well as internal equity and market data. The location-based range shown reflects Los Angeles, CA; actual salary may vary by geographic location. Eligible to participate in one of Aon’s annual incentive plans in addition to base salary. Aon offers a comprehensive benefits package including 401(k) with employer contributions, employee stock purchase plan, medical/dental/vision insurance, paid time off, holidays, and other benefits as outlined in plan documents. How We Support Our Colleagues
In addition to our comprehensive benefits package, we encourage an inclusive workforce. Our agile environment supports wellbeing and work/life balance. We offer two “Global Wellbeing Days” each year and a variety of working style solutions. We foster continuous learning and development so you can learn, share, and grow at Aon. Equal opportunity employer statements and reasonable accommodations policies are included as part of our commitment to an inclusive workplace. Equal Opportunity
Aon provides equal employment opportunities to all employees and applicants without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran or marital status, or other legally protected status. People with criminal histories are encouraged to apply. Reasonable accommodations are available; contact ReasonableAccommodations@Aon.com for more information. For positions in San Francisco and Los Angeles, Fair Chance ordinances apply. Aon is not accepting unsolicited resumes from search firms for this position.
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Head of Demand Generation & Marketing Automation at Aon. Lead the Demand Generation and Automation Strategy, driving effective lead management and campaign execution across the organization, including how we leverage CRM and our marketing technology stack. Responsibilities
Standardizing lead processes, accelerating adoption of new data architecture and tools (such as Eloqua intake forms and global lead routing), and optimizing lead vetting and reporting to support business growth. Support demand generation through the execution of marketing initiatives, developing and implementing best-in-class campaign frameworks, design templates, and reporting systems across multiple marketing automation platforms, ensuring seamless lead distribution, sales acceptance and pipeline progression across Aon Connect (Oracle) and Salesforce environments. Optimize lead management processes including standardizing lead definitions, transitioning from interim processes, accelerating adoption of new data architecture, and implementing global lead routing. Enhance lead vetting and reporting capabilities to provide stronger insights, informing strategy and supporting business objectives. Develop, build, and maintain campaigns, including frameworks, templates, campaign execution, system architecture, database maintenance and connectivity, and reporting across multiple marketing automation platforms. Ensure timely and seamless lead distribution and management across Aon Connect and Salesforce environments, focusing on driving adoption and tracking program progress. Manage global demand generation campaigns supporting new business, cross-sell, upsell, and re-engagement efforts. Support end-to-end event promotion and create a culture and campaign structure that drives results from events. Creating scalable, efficient marketing programs aligned with core and growth priorities, leading collaboration between Digital Marketing and the wider business. Provide team leadership and direction, with clear communication of strategy and standards. Foster cross-team collaboration by developing best practices groups and collaborative campaign planning sessions. Skills and Experience
Strategic Leadership: Vision for demand generation and guiding teams toward successful execution. Collaboration and Influence: Ability to work across digital marketing, sales, and technology teams to drive consensus. Analytical Thinking: Data-driven approach using campaign performance, lead management, and marketing platforms insights. Change Agility: adapt to evolving technologies and priorities, leading teams through transformation. Communication Excellence: Clear articulation of strategies and concepts to diverse audiences. Results Orientation: Focus on KPIs like MQL and MCR, balancing quality, speed, and scalability. People Development: Invest in growth and professional development of team members. Client-Centric Mindset: Create value for new business and existing client relationships. Success Measures
Campaign KPIs such as MQL, MCR, and engagement metrics with tangible business impact. Consistent execution of high-quality digital campaigns on time and in line with brand and strategy guidelines. Positive stakeholder feedback on collaboration, communication, and outcomes. Innovation through adoption of new tools or practices that enhance campaign effectiveness. Collaborative, client-focused approach resulting in strong team performance and value creation. Compensation and Benefits
The salary range for this position (intended for U.S. applicants) is $129,000 - $155,000 annually. The actual salary will vary based on education, experience, skills, and abilities, as well as internal equity and market data. The location-based range shown reflects Los Angeles, CA; actual salary may vary by geographic location. Eligible to participate in one of Aon’s annual incentive plans in addition to base salary. Aon offers a comprehensive benefits package including 401(k) with employer contributions, employee stock purchase plan, medical/dental/vision insurance, paid time off, holidays, and other benefits as outlined in plan documents. How We Support Our Colleagues
In addition to our comprehensive benefits package, we encourage an inclusive workforce. Our agile environment supports wellbeing and work/life balance. We offer two “Global Wellbeing Days” each year and a variety of working style solutions. We foster continuous learning and development so you can learn, share, and grow at Aon. Equal opportunity employer statements and reasonable accommodations policies are included as part of our commitment to an inclusive workplace. Equal Opportunity
Aon provides equal employment opportunities to all employees and applicants without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran or marital status, or other legally protected status. People with criminal histories are encouraged to apply. Reasonable accommodations are available; contact ReasonableAccommodations@Aon.com for more information. For positions in San Francisco and Los Angeles, Fair Chance ordinances apply. Aon is not accepting unsolicited resumes from search firms for this position.
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