Aon
Overview
Head of Demand Generation & Marketing Automation — role at Aon. The leader will drive Demand Generation and Automation Strategy, playing a pivotal role in lead management and campaign execution across the organization, including how we leverage CRM and our marketing technology stack. Aon is committed to decisions that protect and enrich lives around the world. We unite through trust as one inclusive team and are passionate about helping colleagues and clients succeed. Responsibilities
Standardize lead processes, accelerate adoption of new data architecture and tools (such as Eloqua intake forms and global lead routing), and optimize lead vetting and reporting to support business growth. Support demand generation through the execution of marketing initiatives. Develop and implement best-in-class campaign frameworks, design templates, and reporting systems across multiple marketing automation platforms, ensuring seamless lead distribution, sales acceptance and pipeline progression, specifically across Aon Connect (Oracle) and Salesforce environments. Optimize lead management processes including standardizing lead definitions, transitioning from interim processes, accelerating adoption of new data architecture, and implementing global lead routing. Enhance lead vetting and reporting capabilities to provide stronger insights, informing strategy and supporting business objectives. Develop, build, and maintain best-in-class campaigns, including frameworks, templates, campaign execution, system architecture, database maintenance and connectivity, and reporting across multiple marketing automation platforms. Ensure timely and seamless lead distribution and management across Aon Connect and Salesforce environments, with a focus on driving adoption and tracking program progress. Manage global demand generation campaigns supporting new business, cross-sell, upsell, and re-engagement efforts. Support end-to-end event promotion and create a culture and campaign structure that drives result-oriented outcomes from events. Create scalable, efficient marketing programs aligned with core and growth priorities, leading collaboration and engagement between Digital Marketing and the wider business. Provide team leadership and direction, communicating strategy clearly, setting and demonstrating expected standards. Foster cross-team collaboration by developing best practices groups and collaborative campaign planning sessions. Skills and Experience
Key Behavioral Competencies:
Strategic Leadership; Collaboration and Influence; Analytical Thinking; Change Agility; Communication Excellence; Results Orientation; People Development; Client-Centric Mindset. Success Measures
Achievement of campaign KPIs such as MQL, MCR, and engagement metrics with tangible business impact. Consistent execution of high-quality digital campaigns on time and in compliance with brand and strategic guidelines. Positive stakeholder feedback reflecting collaboration, communication, and end results. Demonstrated innovation through adoption of new tools, technologies, or best practices that enhance campaign effectiveness and impact. Evidence of a collaborative, client-focused approach resulting in strong team performance and business value creation. How We Support Our Colleagues
In addition to our comprehensive benefits package, we foster an inclusive workforce. Our agile environment supports wellbeing and work/life balance with two Global Wellbeing Days each year. We offer a variety of working style solutions and a continuous learning culture that helps you learn, share and grow. Aon is an equal opportunity employer. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, marital or domestic partner status, or other legally protected status. Reasonable accommodations are available on request. For details on pay transparency and benefits, see the employer information in the job posting. This description does not guarantee employment or restrict management from assigning duties at any time.
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Head of Demand Generation & Marketing Automation — role at Aon. The leader will drive Demand Generation and Automation Strategy, playing a pivotal role in lead management and campaign execution across the organization, including how we leverage CRM and our marketing technology stack. Aon is committed to decisions that protect and enrich lives around the world. We unite through trust as one inclusive team and are passionate about helping colleagues and clients succeed. Responsibilities
Standardize lead processes, accelerate adoption of new data architecture and tools (such as Eloqua intake forms and global lead routing), and optimize lead vetting and reporting to support business growth. Support demand generation through the execution of marketing initiatives. Develop and implement best-in-class campaign frameworks, design templates, and reporting systems across multiple marketing automation platforms, ensuring seamless lead distribution, sales acceptance and pipeline progression, specifically across Aon Connect (Oracle) and Salesforce environments. Optimize lead management processes including standardizing lead definitions, transitioning from interim processes, accelerating adoption of new data architecture, and implementing global lead routing. Enhance lead vetting and reporting capabilities to provide stronger insights, informing strategy and supporting business objectives. Develop, build, and maintain best-in-class campaigns, including frameworks, templates, campaign execution, system architecture, database maintenance and connectivity, and reporting across multiple marketing automation platforms. Ensure timely and seamless lead distribution and management across Aon Connect and Salesforce environments, with a focus on driving adoption and tracking program progress. Manage global demand generation campaigns supporting new business, cross-sell, upsell, and re-engagement efforts. Support end-to-end event promotion and create a culture and campaign structure that drives result-oriented outcomes from events. Create scalable, efficient marketing programs aligned with core and growth priorities, leading collaboration and engagement between Digital Marketing and the wider business. Provide team leadership and direction, communicating strategy clearly, setting and demonstrating expected standards. Foster cross-team collaboration by developing best practices groups and collaborative campaign planning sessions. Skills and Experience
Key Behavioral Competencies:
Strategic Leadership; Collaboration and Influence; Analytical Thinking; Change Agility; Communication Excellence; Results Orientation; People Development; Client-Centric Mindset. Success Measures
Achievement of campaign KPIs such as MQL, MCR, and engagement metrics with tangible business impact. Consistent execution of high-quality digital campaigns on time and in compliance with brand and strategic guidelines. Positive stakeholder feedback reflecting collaboration, communication, and end results. Demonstrated innovation through adoption of new tools, technologies, or best practices that enhance campaign effectiveness and impact. Evidence of a collaborative, client-focused approach resulting in strong team performance and business value creation. How We Support Our Colleagues
In addition to our comprehensive benefits package, we foster an inclusive workforce. Our agile environment supports wellbeing and work/life balance with two Global Wellbeing Days each year. We offer a variety of working style solutions and a continuous learning culture that helps you learn, share and grow. Aon is an equal opportunity employer. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, marital or domestic partner status, or other legally protected status. Reasonable accommodations are available on request. For details on pay transparency and benefits, see the employer information in the job posting. This description does not guarantee employment or restrict management from assigning duties at any time.
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