CIRCUIT OF THE AMERICAS LLC
Vice President, Theme Park Marketing, COTALAND
CIRCUIT OF THE AMERICAS LLC, Del Valle, California, United States
Overview
Circuit of The Americas (COTA) is a 365-entertainment destination for world-class events located in Austin, TX. The sports and entertainment portfolio at COTA includes Formula 1 US Grand Prix, NASCAR, MotoGP, and LiveNation-produced concerts at the Germania Insurance Amphitheater. Opening Summer 2026, COTA’s amusement park will be a 20-acre theme park featuring two first-of-their-kind roller coasters and more than two dozen rides. Job Summary
The Vice President of Theme Park Marketing is a strategic leader who drives attendance, revenue, and brand loyalty for a theme park. This role blends creativity, analytical thinking, and business acumen to develop and execute marketing campaigns that captivate potential guests and keep the park at the forefront of the industry. Responsibilities
Develop and implement a comprehensive marketing strategy aligned with the park’s overall objectives. Conduct market research to identify target audiences and understand their preferences. Set marketing goals and objectives that support the park strategy. Develop a cohesive marketing mix encompassing advertising, public relations, social media, digital marketing, and promotional campaigns. Oversee the development and execution of marketing initiatives for new attractions, products, services, events, and seasonal offerings. Manage and optimize marketing budgets by allocating resources across channels and tracking performance. Identify and implement cost-effective strategies to maximize return on investment (ROI). Lead and build a high-performing marketing team; recruit, develop, and motivate professionals with expertise in theme park marketing. Foster a collaborative, results-oriented team environment and encourage innovation. Maintain strong relationships with key stakeholders; collaborate with operations, sales, and entertainment to ensure a seamless guest experience. Develop and manage partnerships with media outlets, travel agencies, tourism organizations, and industry influencers. Stay ahead of industry trends and leverage new technologies and guest preferences to inform marketing strategy. Essential Skills and Qualifications
Experience: 10+ years in executive-level marketing with leadership in the theme park, hospitality, or related high-volume entertainment industry. At least 5 years in senior management or director-level roles, overseeing large, multi-disciplinary teams and multi-million-dollar budgets. Education: Bachelor’s degree in Marketing, Communications, or related field; MBA preferred. Proven Track Record: Experience developing and executing enterprise-wide marketing strategies that drive attendance, revenue growth, and brand equity. Strategic Data Interpretation: Ability to synthesize complex marketing data into actionable insights guiding major campaign adjustments. Leadership & Communication: Strong leadership and communication skills to influence C-suite decisions and translate goals into executable plans. Strategic Vision: Data-driven understanding of global consumer behavior trends and competitive dynamics in the theme park industry. The Rewards
The Vice President of Theme Park Marketing role offers a dynamic and rewarding career path with opportunities to: Lead a talented team and contribute to the success of a beloved entertainment destination. Develop innovative marketing campaigns that bring joy and excitement to guests. Stay at the forefront of the evolving theme park industry. Make a tangible impact on park attendance, revenue, and brand reputation. Ready to leverage your expertise to influence market trajectory and lead a premier entertainment brand? We seek an executive leader passionate about theme parks and committed to driving transformative business results. Work Environment
Events may be in outdoor settings with movement between temporary structures, buildings, and varying terrains. The noise level is moderate, but may be loud during events. Occasional exposure to moving mechanical parts, wet or humid conditions, outdoor weather, extreme cold, and extreme heat. Salary commensurate with experience. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this job. EQUAL EMPLOYMENT OPPORTUNITY
COTA strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical or mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
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Circuit of The Americas (COTA) is a 365-entertainment destination for world-class events located in Austin, TX. The sports and entertainment portfolio at COTA includes Formula 1 US Grand Prix, NASCAR, MotoGP, and LiveNation-produced concerts at the Germania Insurance Amphitheater. Opening Summer 2026, COTA’s amusement park will be a 20-acre theme park featuring two first-of-their-kind roller coasters and more than two dozen rides. Job Summary
The Vice President of Theme Park Marketing is a strategic leader who drives attendance, revenue, and brand loyalty for a theme park. This role blends creativity, analytical thinking, and business acumen to develop and execute marketing campaigns that captivate potential guests and keep the park at the forefront of the industry. Responsibilities
Develop and implement a comprehensive marketing strategy aligned with the park’s overall objectives. Conduct market research to identify target audiences and understand their preferences. Set marketing goals and objectives that support the park strategy. Develop a cohesive marketing mix encompassing advertising, public relations, social media, digital marketing, and promotional campaigns. Oversee the development and execution of marketing initiatives for new attractions, products, services, events, and seasonal offerings. Manage and optimize marketing budgets by allocating resources across channels and tracking performance. Identify and implement cost-effective strategies to maximize return on investment (ROI). Lead and build a high-performing marketing team; recruit, develop, and motivate professionals with expertise in theme park marketing. Foster a collaborative, results-oriented team environment and encourage innovation. Maintain strong relationships with key stakeholders; collaborate with operations, sales, and entertainment to ensure a seamless guest experience. Develop and manage partnerships with media outlets, travel agencies, tourism organizations, and industry influencers. Stay ahead of industry trends and leverage new technologies and guest preferences to inform marketing strategy. Essential Skills and Qualifications
Experience: 10+ years in executive-level marketing with leadership in the theme park, hospitality, or related high-volume entertainment industry. At least 5 years in senior management or director-level roles, overseeing large, multi-disciplinary teams and multi-million-dollar budgets. Education: Bachelor’s degree in Marketing, Communications, or related field; MBA preferred. Proven Track Record: Experience developing and executing enterprise-wide marketing strategies that drive attendance, revenue growth, and brand equity. Strategic Data Interpretation: Ability to synthesize complex marketing data into actionable insights guiding major campaign adjustments. Leadership & Communication: Strong leadership and communication skills to influence C-suite decisions and translate goals into executable plans. Strategic Vision: Data-driven understanding of global consumer behavior trends and competitive dynamics in the theme park industry. The Rewards
The Vice President of Theme Park Marketing role offers a dynamic and rewarding career path with opportunities to: Lead a talented team and contribute to the success of a beloved entertainment destination. Develop innovative marketing campaigns that bring joy and excitement to guests. Stay at the forefront of the evolving theme park industry. Make a tangible impact on park attendance, revenue, and brand reputation. Ready to leverage your expertise to influence market trajectory and lead a premier entertainment brand? We seek an executive leader passionate about theme parks and committed to driving transformative business results. Work Environment
Events may be in outdoor settings with movement between temporary structures, buildings, and varying terrains. The noise level is moderate, but may be loud during events. Occasional exposure to moving mechanical parts, wet or humid conditions, outdoor weather, extreme cold, and extreme heat. Salary commensurate with experience. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this job. EQUAL EMPLOYMENT OPPORTUNITY
COTA strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical or mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
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