Adobe
Overview
Adobe Stock is developing a comprehensive marketplace for creative ingredients, seeking an analytical and creative leader for customer acquisition and growth. What You'll Do
Define and drive the end-to-end SEO strategy for organic growth across web and mobile and set the future strategy for Generative Engine Optimization. Collaborate with engineering and design teams to incorporate technical SEO guidelines (crawlability, indexation, structured data, site speed, mobile optimization). Leverage data to prioritize product features, inform roadmap decisions, and quantify the impact of organic acquisition initiatives. Show empathy to customers, analyze data, identify needs, define roadmap, set goals, build, learn, iterate. Communicate and evangelize exceptionally, persuading and influencing others to support your plans from the executive level to peers. Instruct teams on SEO and GEO trends and promote guidelines throughout the organization. Partner with analytics and data science to refine search models and improve SERP visibility. What Is Needed for Success
5+ years of experience in SEO strategy, ideally in a product management capacity at a large content, marketplace, or e-commerce site. Strong technical knowledge of SEO fundamentals (site architecture, structured data, Core Web Vitals, crawling/indexation). Consistent track record of collaboration, experience shipping numerous high-value features for consumer web or mobile apps. Outstanding written and verbal communication, used to help drive consensus and forward motion. Natural inclinations consist of long-term planning and accomplishing short-term goals, a focus on data, critical thinking, and a systemic approach. About Compensation and Location
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $122,200 – $234,200 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. Equal Employment Opportunity and Accessibility
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015. State-Specific Notices: California: Fair Chance Ordinances — Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice — If this role is open to hiring in Colorado, the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice — It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Seniority level
Mid-Senior level Employment type
Full-time Job function
Product Management and Marketing Industries
Advertising Services, IT Services and IT Consulting, and Software Development
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Adobe Stock is developing a comprehensive marketplace for creative ingredients, seeking an analytical and creative leader for customer acquisition and growth. What You'll Do
Define and drive the end-to-end SEO strategy for organic growth across web and mobile and set the future strategy for Generative Engine Optimization. Collaborate with engineering and design teams to incorporate technical SEO guidelines (crawlability, indexation, structured data, site speed, mobile optimization). Leverage data to prioritize product features, inform roadmap decisions, and quantify the impact of organic acquisition initiatives. Show empathy to customers, analyze data, identify needs, define roadmap, set goals, build, learn, iterate. Communicate and evangelize exceptionally, persuading and influencing others to support your plans from the executive level to peers. Instruct teams on SEO and GEO trends and promote guidelines throughout the organization. Partner with analytics and data science to refine search models and improve SERP visibility. What Is Needed for Success
5+ years of experience in SEO strategy, ideally in a product management capacity at a large content, marketplace, or e-commerce site. Strong technical knowledge of SEO fundamentals (site architecture, structured data, Core Web Vitals, crawling/indexation). Consistent track record of collaboration, experience shipping numerous high-value features for consumer web or mobile apps. Outstanding written and verbal communication, used to help drive consensus and forward motion. Natural inclinations consist of long-term planning and accomplishing short-term goals, a focus on data, critical thinking, and a systemic approach. About Compensation and Location
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $122,200 – $234,200 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. Equal Employment Opportunity and Accessibility
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015. State-Specific Notices: California: Fair Chance Ordinances — Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice — If this role is open to hiring in Colorado, the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice — It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Seniority level
Mid-Senior level Employment type
Full-time Job function
Product Management and Marketing Industries
Advertising Services, IT Services and IT Consulting, and Software Development
#J-18808-Ljbffr