Broadridge
Senior Director, Marketing - Broadridge Trading & Connectivity solutions (Hybrid
Broadridge, New York, New York, us, 10261
Overview
At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team. Broadridge is seeking an accomplished and high-performing Senior Director, Marketing to lead the marketing for the Trading & Connectivity Solutions business. Reporting to the Global Head of Capital Markets Marketing, this senior marketer will shape marketing strategy, messaging, and integrated campaigns to drive engagement, commercial outcomes, and brand/category leadership. You will collaborate with business, product, and sales management teams to define and execute against a cohesive marketing strategy and plan, ensuring product messaging resonates across priority personas and buying groups while leveraging key market thematics to drive in-year engagement and sales. This influential role manages annual marketing planning and budgets, commercial alignment, KPI tracking, and stakeholder communications. You will drive industry visibility through tailored events and thought leadership, expanding your influence across the global marketing organization and executive leadership. We are made up of high performing teams that meet in person to learn and collaborate as needed. This role is considered hybrid, which means you’ll be assigned to a Broadridge office and given the flexibility to work remote. Key Responsibilities
Marketing & Commercial Leadership:
Develop and refine the marketing strategy to achieve business targets, ensuring full alignment with commercial priorities (product and sales) for Broadridge Trading and Connectivity solutions globally Go-to-Market & Stakeholder Alignment:
Partner cross-functionally with Sales, Product, and Business stakeholders to develop go-to-market plans, define value propositions, and translate these into actionable, integrated, and innovative campaigns Integrated Campaigns (product, persona, and thematic):
Design and execute multi-channel, data-driven campaigns that drive measurable pipeline growth across key solution areas and nurture key buyer personas throughout the customer/prospect journey Market Visibility & Thought Leadership:
Maximize Broadridge’s voice at industry events, optimizing sponsorships and public-facing engagements to drive demand and positioning Digital & Performance Marketing:
Oversee digital-first tactics, including SEM/SEO strategies, to enhance visibility, optimize demand generation, and achieve global reach Budget & Project Management:
Direct the annual marketing plan, calendar, and budget, ensuring disciplined execution, reporting, and continuous optimization Qualifications
Bachelor’s degree required; MBA a plus. 10+ years of B2B marketing leadership within financial services or fintech; strong trading and capital markets experience preferred. Experience developing campaign messaging and buyer personas to support product launches and campaigns Skilled in senior stakeholder management with proven influence across sales, product, and C-suite audiences as well as working with and leading cross-functional marketing teams against desired outcomes Track record of high performance in global organizations Entrepreneurial, results-driven and organized - with a passion for market impact This role requires an individual who is strategic and analytical but also creative and adaptable, with a passion for driving results in the trading arena. Salary range $165,000.00-$180,000.00; Bonus Eligible. Broadridge considers various factors when evaluating a candidate\'s final salary including, but not limited to, relevant experience, skills, and education. Please visit the Broadridge benefits site for more information on our comprehensive benefit offerings: www.broadridgebenefits.com US applicants: Click here to view the EEOC Know Your Rights poster. Disability Assistance
We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone\'s strengths are valued, and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression, and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, military or veteran status, and other protected characteristics protected by applicable federal, state, or local laws. If you need assistance or would like to request reasonable accommodations during the application and/or hiring process, please contact us at 888-237-7769 or by sending an email to BRcareers@broadridge.com.
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At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team. Broadridge is seeking an accomplished and high-performing Senior Director, Marketing to lead the marketing for the Trading & Connectivity Solutions business. Reporting to the Global Head of Capital Markets Marketing, this senior marketer will shape marketing strategy, messaging, and integrated campaigns to drive engagement, commercial outcomes, and brand/category leadership. You will collaborate with business, product, and sales management teams to define and execute against a cohesive marketing strategy and plan, ensuring product messaging resonates across priority personas and buying groups while leveraging key market thematics to drive in-year engagement and sales. This influential role manages annual marketing planning and budgets, commercial alignment, KPI tracking, and stakeholder communications. You will drive industry visibility through tailored events and thought leadership, expanding your influence across the global marketing organization and executive leadership. We are made up of high performing teams that meet in person to learn and collaborate as needed. This role is considered hybrid, which means you’ll be assigned to a Broadridge office and given the flexibility to work remote. Key Responsibilities
Marketing & Commercial Leadership:
Develop and refine the marketing strategy to achieve business targets, ensuring full alignment with commercial priorities (product and sales) for Broadridge Trading and Connectivity solutions globally Go-to-Market & Stakeholder Alignment:
Partner cross-functionally with Sales, Product, and Business stakeholders to develop go-to-market plans, define value propositions, and translate these into actionable, integrated, and innovative campaigns Integrated Campaigns (product, persona, and thematic):
Design and execute multi-channel, data-driven campaigns that drive measurable pipeline growth across key solution areas and nurture key buyer personas throughout the customer/prospect journey Market Visibility & Thought Leadership:
Maximize Broadridge’s voice at industry events, optimizing sponsorships and public-facing engagements to drive demand and positioning Digital & Performance Marketing:
Oversee digital-first tactics, including SEM/SEO strategies, to enhance visibility, optimize demand generation, and achieve global reach Budget & Project Management:
Direct the annual marketing plan, calendar, and budget, ensuring disciplined execution, reporting, and continuous optimization Qualifications
Bachelor’s degree required; MBA a plus. 10+ years of B2B marketing leadership within financial services or fintech; strong trading and capital markets experience preferred. Experience developing campaign messaging and buyer personas to support product launches and campaigns Skilled in senior stakeholder management with proven influence across sales, product, and C-suite audiences as well as working with and leading cross-functional marketing teams against desired outcomes Track record of high performance in global organizations Entrepreneurial, results-driven and organized - with a passion for market impact This role requires an individual who is strategic and analytical but also creative and adaptable, with a passion for driving results in the trading arena. Salary range $165,000.00-$180,000.00; Bonus Eligible. Broadridge considers various factors when evaluating a candidate\'s final salary including, but not limited to, relevant experience, skills, and education. Please visit the Broadridge benefits site for more information on our comprehensive benefit offerings: www.broadridgebenefits.com US applicants: Click here to view the EEOC Know Your Rights poster. Disability Assistance
We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone\'s strengths are valued, and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression, and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, military or veteran status, and other protected characteristics protected by applicable federal, state, or local laws. If you need assistance or would like to request reasonable accommodations during the application and/or hiring process, please contact us at 888-237-7769 or by sending an email to BRcareers@broadridge.com.
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