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Insero Talent Solutions

Director of Business Development

Insero Talent Solutions, Rochester, New York, United States

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Overview

The Director of Business Development is responsible for generating new business opportunities and building early-stage customer relationships. This role is ideal for a motivated sales professional with some experience in business development or account management who thrives in customer-facing interactions. The role will focus on prospecting, visiting target customers, uncovering pain points, and aligning the company's capabilities with customer needs. This individual will collaborate closely with senior sales executives to advance qualified opportunities through the pipeline and contribute directly to the growth strategy. Essential Duties & Job Functions

Identify and prospect new accounts through outbound calls, emails, LinkedIn outreach, and in-person visits. Conduct discovery meetings with target customers to uncover pain points and business challenges. Align solutions and capabilities with identified customer needs at an early stage. Qualify opportunities and transition them to senior sales executives for deeper engagement and closing. Research accounts and markets to identify key stakeholders and decision-makers within the company's Ideal Customer Profile (ICP). Maintain accurate records of all customer interactions and sales activities in HubSpot CRM. Meet or exceed weekly and monthly activity goals related to outreach, meetings, and qualified opportunities. Collaborate with marketing on campaigns and messaging to support demand generation efforts. Participate in training on Apollo’s product portfolio and sales playbooks, including MEDDICC-based qualification framework. Job Qualifications

Bachelor’s degree preferred. 5-10 years of experience in sales, business development, or account management, ideally in a B2B technical or manufacturing environment. Proven ability to conduct discovery conversations with customers and identify business challenges. Experience visiting customer sites and building relationships with key stakeholders. Strong communication and interpersonal skills, with confidence in both cold outreach and face-to-face meetings. Self-starter with a hunter mentality — competitive, persistent, and resilient. Experience working with CRM systems (HubSpot preferred). Interest in optics, photonics, or advanced manufacturing a plus. Travel required for customer visits, trade shows, and team events Success Metrics

Number of discovery meetings conducted. Number of qualified opportunities created and advanced to senior sales team. Contribution to pipeline growth and early-stage sales velocity.

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