Criteo
Overview
Criteo is seeking an exceptional Global Practice Leader to spearhead our Performance Marketing business. This is a high-impact leadership role for a strategic, commercially savvy, and technically proficient leader who thrives at the intersection of advertising technology, product innovation, and go-to-market excellence. You will serve as the voice of the customer, the product and sales strategy lead, and the executive driver for Criteo’s Performance Marketing solutions, defining and scaling the global Performance Practice, driving revenue-aligned strategies, and ensuring offerings remain competitive.
Responsibilities
Own and drive the execution of the global commercial strategy for Criteo’s Performance Marketing business, ensuring alignment with client needs, company goals, and tangible business outcomes.
Shape and influence the product roadmap in partnership with Product and R&D by incorporating in-market feedback, competitive insights, and customer requirements.
Lead the global practice model, defining go-to-market standards, best practices, and strategic plays for regional execution.
Lead and manage the core Performance Marketing functions including Regional Practice Leads, Field Sales champions, and Performance Solutions Specialists (PSS) to support clients and global commercial teams.
Voice of the Customer
Act as the global commercial lead and trusted advisor on performance marketing, from emerging activation and full-funnel tactics to competitive positioning and technical/product expertise.
Serve as the subject matter expert for insights on trends and best practices related to full-funnel, cross-channel marketing strategy, tactics, and measurement.
Sales Enablement & Commercial Strategy
Define global sales strategies and collaborate with regional champions to support revenue growth and customer value.
Drive adoption of new performance solutions, features, and product innovations, partnering with regional teams to test, learn, and scale.
Develop and rollout commercial playbooks, best practices, and enablement programs tailored to performance advertising.
Partner with regional sales leaders to enable account planning, strategic pitches, and advanced performance product training.
Lead initiatives to support account planning and unlock incremental revenue opportunities through new activation tactics and optimization levers.
Lead hands-on training and strategic workshops to upskill regional teams on performance tactics, platforms (DSPs, Meta, Google, etc.), and campaign setup, optimization and measurement techniques.
Collaborate with Product Marketing to ensure assets, messaging, and use cases are embedded into field selling motions.
Executive Engagement & Influence
Represent the Performance Practice in executive forums, internally and externally.
Engage with strategic clients, C-level stakeholders, and industry partners as a subject matter expert and thought leader.
Participate in key client meetings and pitches as the Performance Marketing subject matter expert.
Cross-Functional Leadership
Lead cross-functional project management of initiatives involving Product, Sales, Marketing, Legal, and Operations.
Drive execution on key initiatives across global regions with accountability for outcomes.
Oversee execution of global programs that impact go-to-market success, with accountability for timeline, rollout, and impact measurement.
Required Qualifications
10–15 years of experience in digital advertising, ad-tech, or performance marketing, including leadership roles with global scope.
Proven track record in product strategy, sales enablement, go-to-market planning, and commercial growth within complex organizations.
Deep expertise across the advertising technology ecosystem, including hands-on experience or oversight of DSPs/SSPs, Meta, Google, and other performance advertising channels.
Exceptional executive communication skills; able to influence at all levels of the organization and with external partners.
Experience leading multi-regional or global teams, ideally across EMEA, Americas, and APAC.
Preferred Attributes
Analytical mindset with a deep understanding of performance metrics, campaign optimization, and commercial KPIs.
Curious and proactive in exploring AI tools and automation to drive commercial efficiency and scale go-to-market efforts.
Strong project management skills with experience coordinating complex cross-functional initiatives.
Collaborative leadership style that promotes partnership across product, sales, and marketing.
Comfortable navigating ambiguity, driving strategic clarity, and executing with precision.
Company & Benefits Join us in defining the future of Performance Marketing at Criteo. We value diversity and inclusion, and employment decisions are based on skills, qualifications, and business needs.
What We Offer: hybrid work model; learning and career development; health and wellness benefits; inclusive, globally connected team; competitive pay with performance-based rewards and potential equity; benefits vary by country.
For US-based roles, certain positions include quarterly or annual bonuses and restricted stock units; US employees have access to comprehensive benefits including healthcare, retirement plans, disability and life insurance, and paid time off.
Base salary range (US): $260,640 – $340,000 per year.
Seniority level Executive
Employment type Full-time
Job function Sales and Business Development
Industries Advertising Services
This role description intentionally excludes non-relevant postings and extraneous listings included in the original text.
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Criteo is seeking an exceptional Global Practice Leader to spearhead our Performance Marketing business. This is a high-impact leadership role for a strategic, commercially savvy, and technically proficient leader who thrives at the intersection of advertising technology, product innovation, and go-to-market excellence. You will serve as the voice of the customer, the product and sales strategy lead, and the executive driver for Criteo’s Performance Marketing solutions, defining and scaling the global Performance Practice, driving revenue-aligned strategies, and ensuring offerings remain competitive.
Responsibilities
Own and drive the execution of the global commercial strategy for Criteo’s Performance Marketing business, ensuring alignment with client needs, company goals, and tangible business outcomes.
Shape and influence the product roadmap in partnership with Product and R&D by incorporating in-market feedback, competitive insights, and customer requirements.
Lead the global practice model, defining go-to-market standards, best practices, and strategic plays for regional execution.
Lead and manage the core Performance Marketing functions including Regional Practice Leads, Field Sales champions, and Performance Solutions Specialists (PSS) to support clients and global commercial teams.
Voice of the Customer
Act as the global commercial lead and trusted advisor on performance marketing, from emerging activation and full-funnel tactics to competitive positioning and technical/product expertise.
Serve as the subject matter expert for insights on trends and best practices related to full-funnel, cross-channel marketing strategy, tactics, and measurement.
Sales Enablement & Commercial Strategy
Define global sales strategies and collaborate with regional champions to support revenue growth and customer value.
Drive adoption of new performance solutions, features, and product innovations, partnering with regional teams to test, learn, and scale.
Develop and rollout commercial playbooks, best practices, and enablement programs tailored to performance advertising.
Partner with regional sales leaders to enable account planning, strategic pitches, and advanced performance product training.
Lead initiatives to support account planning and unlock incremental revenue opportunities through new activation tactics and optimization levers.
Lead hands-on training and strategic workshops to upskill regional teams on performance tactics, platforms (DSPs, Meta, Google, etc.), and campaign setup, optimization and measurement techniques.
Collaborate with Product Marketing to ensure assets, messaging, and use cases are embedded into field selling motions.
Executive Engagement & Influence
Represent the Performance Practice in executive forums, internally and externally.
Engage with strategic clients, C-level stakeholders, and industry partners as a subject matter expert and thought leader.
Participate in key client meetings and pitches as the Performance Marketing subject matter expert.
Cross-Functional Leadership
Lead cross-functional project management of initiatives involving Product, Sales, Marketing, Legal, and Operations.
Drive execution on key initiatives across global regions with accountability for outcomes.
Oversee execution of global programs that impact go-to-market success, with accountability for timeline, rollout, and impact measurement.
Required Qualifications
10–15 years of experience in digital advertising, ad-tech, or performance marketing, including leadership roles with global scope.
Proven track record in product strategy, sales enablement, go-to-market planning, and commercial growth within complex organizations.
Deep expertise across the advertising technology ecosystem, including hands-on experience or oversight of DSPs/SSPs, Meta, Google, and other performance advertising channels.
Exceptional executive communication skills; able to influence at all levels of the organization and with external partners.
Experience leading multi-regional or global teams, ideally across EMEA, Americas, and APAC.
Preferred Attributes
Analytical mindset with a deep understanding of performance metrics, campaign optimization, and commercial KPIs.
Curious and proactive in exploring AI tools and automation to drive commercial efficiency and scale go-to-market efforts.
Strong project management skills with experience coordinating complex cross-functional initiatives.
Collaborative leadership style that promotes partnership across product, sales, and marketing.
Comfortable navigating ambiguity, driving strategic clarity, and executing with precision.
Company & Benefits Join us in defining the future of Performance Marketing at Criteo. We value diversity and inclusion, and employment decisions are based on skills, qualifications, and business needs.
What We Offer: hybrid work model; learning and career development; health and wellness benefits; inclusive, globally connected team; competitive pay with performance-based rewards and potential equity; benefits vary by country.
For US-based roles, certain positions include quarterly or annual bonuses and restricted stock units; US employees have access to comprehensive benefits including healthcare, retirement plans, disability and life insurance, and paid time off.
Base salary range (US): $260,640 – $340,000 per year.
Seniority level Executive
Employment type Full-time
Job function Sales and Business Development
Industries Advertising Services
This role description intentionally excludes non-relevant postings and extraneous listings included in the original text.
#J-18808-Ljbffr